Top 10 Trusted Women's Lingerie Brands in Vietnam

Ladali - La Luna is a premium lingerie brand specializing in high-end design. A pioneer in creating wire-free bras (bralettes), maternity lingerie, nursing bras, and sleepwear, Ladali - La Luna embraces women and empowers them with the message: 'Just be a Woman – You are beautiful just as you are.' The brand believes that women are at their most beautiful when they love and value themselves.

Founded in early 2016, Ladali - La Luna opened its first store in Hanoi, bringing the bralette fashion trend to Vietnamese women and keeping up with global lingerie trends – seductive yet elegant and sophisticated. After two years of growth, Ladali - La Luna has earned the trust of over 20,000 customers with its premium products featuring unique designs: the traditional underwire is replaced with a soft double-layer band that supports the bust, and removable foam padding. The mission of Ladali - La Luna is to celebrate natural beauty and safeguard women's health. The brand is dedicated to product quality and exceptional service, ensuring a wonderful experience for its customers. Ladali - La Luna strives to become an internationally recognized Vietnamese brand and the most beloved lingerie label for Vietnamese women.

Website: ladali.vn

Wannabe is an affordable and stylish women's lingerie brand owned by the Queen of Fashion Vietnam company. It is a popular name among the current famous lingerie brands. Wannabe offers high-quality lingerie, loungewear, and sleepwear that embody modern, beautiful, talented, and fashionable women. The brand uses imported materials from reputable countries such as Japan, Taiwan, and Thailand, with products crafted on advanced production lines by skilled workers.

Wannabe’s products are known for their sophistication, allure, elegance, and sensuality. From material selection to design and production, every step is closely monitored by top fashion experts to ensure convenience and comfort for the wearer. The brand’s attention to detail ensures that Wannabe is always mentioned among the best-known lingerie brands. The body-hugging designs of Wannabe lingerie accentuate the natural curves while maintaining a distinctly Vietnamese, Asian elegance—never too revealing. The materials used are safe, stretchy, highly elastic, and allergy-free, ensuring comfort and safety for the wearer.

Website: wannabe.com.vn

Corèle is a French lingerie brand tailored for the mid to high-end market in Vietnam. Corèle V is a member of the Top 2 French lingerie group – Corèle International. The brand’s products feature classic French designs, with a sizing system specifically developed for the body shape of Vietnamese women – making Corèle V the first lingerie brand in the market to professionally implement this approach, ensuring perfect fit for Vietnamese figures.

Focusing on creativity and development for the mid and high-end customers in Vietnam, Corèle V offers high-quality lingerie made with soft fabrics, comfortable designs, and precise, durable stitching. The brand's designs embody the “Paris Sexy Chic” style – sensual yet elegant – with a sizing system based on the unique proportions of Vietnamese women. A bra is only considered suitable for you if it meets three essential criteria: comfort, support, and secure fit around the waist. Corèle V achieves all three, which is why this brand is loved and trusted by so many customers.

Website: corelev.com

Triumph International has been designing and manufacturing lingerie since 1886 and is one of the largest fashion apparel companies in the world. Present in over 120 countries with its core brands Triumph and Sloggi, Triumph has been true to its mission, 'The Maker of Lingerie,' for more than 135 years, earning its place as one of the leading lingerie brands worldwide.

With superior quality, sweat-absorbing fabric, excellent stretch, and a figure-enhancing design, Triumph continues to solidify its brand presence in Vietnam. Every Triumph customer is considered a brand ambassador, and the company’s ethos is centered on empowering and respecting women by ensuring maximum comfort and ease. Triumph’s lingerie is made from high-quality, durable cotton fabric, which contributes to the brand's long-standing popularity across the globe. The soft, elastic cotton material ensures the utmost comfort, which is why Triumph remains a favorite lingerie brand in many countries worldwide.

Website: triumphvn.com

Viviane is a fashion brand specializing in men's and women's lingerie. Launched in Vietnam in 2015, Viviane was founded by Viviane Khanh, who was inspired by the high prices of lingerie abroad and the lack of quality options available locally. She realized that local products often failed to deliver the comfort and quality that customers needed. Thus, Viviane was born as a brand with the goal of offering affordable yet high-quality lingerie for the Vietnamese market.

The designs of Viviane are created by expert designers from Japan and France. To reduce production costs while maintaining high quality, Viviane Khanh took advantage of the abundant and affordable labor in Vietnam and set up large-scale local manufacturing. Viviane products are competitively priced and offer excellent value for money compared to other brands in the market. The lingerie collections are made from soft, breathable fabrics, and are crafted with modern and meticulous sewing techniques. The designs are simple yet stylish, offering both comfort and style without compromising on health and safety. Viviane ensures its products enhance the natural curves of the body while providing maximum comfort. It is a brand to consider when shopping for quality lingerie.

Website: vivianevietnam.com

Marguerite is a well-known French lingerie brand that has tailored its products specifically for the mass market in Vietnam. The designs in the Marguerite Paris collection are crafted from high-quality, safe materials with a clear origin, ensuring both luxury and sustainability.

The manufacturing and production process is meticulously supervised to meet international standards, while the cost remains affordable by optimizing supply chains with other prestigious brands. All products in the Marguerite collection are made from 100% natural cotton, a breathable fabric that absorbs moisture well, ensuring comfort without causing irritation. This material is also praised for being gentle on the skin, providing a fresh and comfortable feeling throughout the day. Whether in hot weather or during physical activity, these garments remain comfortable and non-irritating. In addition to meeting the everyday needs of women, Marguerite lingerie is designed to enhance the body's natural curves, allowing you to confidently pair it with various outfits without feeling restricted or uncomfortable, unlike some other products.

Website: corelev.com/marguerite.html

Wacoal is one of the most renowned lingerie brands, fully owned by Japan, specializing in the production of premium underwear. Launched in 1946, Wacoal expanded globally 39 years later, including entering the Vietnamese market.

The Wacoal lingerie designs focus on simplicity, elegance, and comfort, typically using fabrics like cotton or spandex. Its subtle color palette appeals to a wide range of customers, and its minimalist approach offers practicality and comfort. This simplicity is what makes Wacoal a popular choice among women of all ages. The brand’s products are known for providing a comfortable, elegant fit that never compromises on style. With both affordable and high-end options, Wacoal caters to a diverse audience, offering everything from sophisticated, alluring designs to more casual, relaxed styles. The soft, non-irritating fabric is durable, holds its shape over time, and provides support for both the bust and hips while remaining comfortable and breathable.

Website: wacoal.com.vn

ONOFF is one of the most well-known lingerie brands in Vietnam. With the mission of 'bringing daily comfort to everyone,' ONOFF has been steadily establishing its position in the lingerie market. Through subtle, creative changes and a strong focus on product quality, ONOFF continues to win the trust and loyalty of its customers.

With 17 years of development, ONOFF has successfully built a strong reputation and earned the trust of Vietnamese consumers. With a unique focus on comfort and customer satisfaction, the brand has relentlessly innovated and maintained strict quality standards. As a result, all ONOFF products meet new and high-quality requirements while maintaining aesthetic appeal, trendiness, and practicality.

ONOFF's designs are typically simple and streamlined, eliminating unnecessary details to prioritize convenience and comfort. Upon entering the Vietnamese market, the brand immediately distinguished itself from competitors by designing products that fit the Vietnamese body shape and staying ahead of market trends. In addition to its focus on design, ONOFF is committed to ensuring high-quality production. From the selection of materials to the finishing touches, every step is tightly controlled. All products are made from 100% cotton.

Website: onoff.vn

Vera is a well-known lingerie brand in Vietnam, founded in 1997. It started with the goal of creating a fashion brand that celebrates the soul and figure of Asian women, and Vera lingerie has steadily established a unique position in the market that is hard to replace.

Vera stands for Vietnam Era, symbolizing the Vietnam era. The brand’s lingerie products always leave customers satisfied, with their beautiful designs and elegant colors that easily pair with outerwear. Specifically, since it is designed for Vietnamese women, wearing Vera lingerie helps perfectly conceal common flaws often seen in women’s bodies.

If you trust the Vera brand, you can be assured that you will never face any inconvenience during use. Moreover, even with long-term and frequent use, Vera lingerie will remain durable and beautiful. The designs of Vera lingerie are diverse and affordable, making it a brand that easily wins the hearts of Vietnamese consumers. Thanks to Vera, you can own lingerie sets that not only enhance your body confidence but also ensure your health is taken care of.

Website: vera.com.vn

Sơn Việt Joint Stock Company, founded in 2001, is a Vietnamese company with 100% local ownership. All its products are manufactured in Vietnam. Relax Lingerie is safe, made using clean cotton from the USA and other materials with clear origins, meeting international standards, and free from formaldehyde, with antibacterial and deodorizing properties.

Relax Lingerie offers maximum stretchability and comfort, thanks to its special technology combining spandex elastic bands, heat-resistant, deformation-resistant materials, and four-way stretch fabric. With over 20 years of experience in the lingerie industry and advanced manufacturing techniques, Relax's products are tailored specifically for Vietnamese body shapes. The company operates ISO-standard factories equipped with cutting-edge machinery from Germany, Japan, and Korea, and is an OEM producer for global brands such as Puma, Tommy Hilfiger, and DIM.

Relax Lingerie is proud to be one of the leading lingerie brands in Vietnam and ASEAN. Its products are widely distributed across Vietnam, available in most supermarkets nationwide, and are present in Southeast Asia, the USA, Canada, and Europe. Relax has received prestigious awards, including 'Famous ASEAN Brand,' 'Top 10 Favorite Products in Vietnam,' and 'Top 40 Socially Responsible Enterprises (CSR).'

Website: relaxunderwear.com