1. Ulysse Nardin Freak Watch
The Ulysse Nardin Freak is a bold, revolutionary timepiece that has made a significant mark on the history of watchmaking. Introduced 15 years ago with an exquisite and unique design, the Ulysse Nardin Freak has become a symbol of luxury and innovation, highly sought after by collectors and enthusiasts alike.
Ulysse Nardin is one of the oldest and most prestigious watchmakers in the world, and the introduction of the Freak ushered in a new era for the industry. Despite the numerous advances in technology, the Freak remains a remarkable legacy, renowned for its impressive design and flawless precision.


2. Swatch Watch
For the watchmaking industry to endure and thrive, constant innovation is necessary, addressing consumer needs such as a reliable brand, simple designs, and affordable prices. The launch of the Swatch Watch in 1983 perfectly met these demands, quickly capturing the attention of watch enthusiasts worldwide.
The Swatch Watch became an instant favorite thanks to its youthful, fresh design, while still maintaining an air of sophistication. It blended the renowned Swiss watchmaking technology with elements of fashion and sports. Swatch has since become a symbol of success, pride, and a favorite among watch lovers globally.


3. Seiko Astron Watch
As one of Japan's largest corporations, Seiko is best known for Seiko Corp, its famous watch manufacturing brand. Since its inception, the brand has been a shining star in the global electronics industry. In 1969, the release of the Seiko Astron collection marked a groundbreaking milestone in the world of watchmaking.
The Seiko Astron was the first wristwatch to feature a quartz movement, captivating watch lovers around the world. Even today, The Seiko Astron remains largely unchanged, still regarded as a symbol of the original and irreplaceable standard of excellence in timekeeping.


4. Breguet No. 169 – The First Tourbillon Watch
Breguet No. 169 - The First Tourbillon is a premium wristwatch with an extraordinarily refined design. The watch was created by Abraham Breguet, a watchmaker of Swedish and French descent, who fled to Geneva and then Paris during the revolution. He carried with him the idea of the Tourbillon, which he intended as a gift for a friend's son to help with timekeeping. The Tourbillon has long been regarded as a pinnacle of horology, marking the first note in a symphony of innovation that emerged in the late 18th century. Every watchmaker dreams of having such a piece in their collection. Today, the Tourbillon is preserved in the British Museum.


5. Zenith El Primero Chronograph Watch
Zenith El Primero Chronograph is the first self-winding chronograph, introduced in 1969. The name reflects the company's mission. However, at that time, two other automatic chronographs were released—one by a Swiss company and another by Seiko. Despite the debate, it's indisputable that the Zenith El Primero Chronograph was the first watch technically equipped with a full rotor, a high-beat chronograph movement, and a self-winding mechanism. The rotor's diameter matched the movement's diameter, unlike the other two, which had micro-rotor systems. Additionally, El Primero was capable of measuring short time intervals of 1/10th of a second—a first for mechanical wristwatches.


6. Omega DeVille Co-axial Watch
Here's an interesting comparison for readers: Imagine all cars using the same type of engine, invented in the UK in 1970. The mechanism of modern watches is similar to this analogy. While all mechanical watches were traditionally built with the same component responsible for keeping time, known as the balance spring, the Omega DeVille Co-axial stands as a revolutionary exception. Introduced in 1999, it was the first watch to feature the co-axial escapement, a groundbreaking innovation in horology. Its creator, the famous British watchmaker George Daniels, combined traditional design with forward-thinking innovation, making the Omega DeVille Co-axial a historic achievement in watchmaking.


7. Casio G-Shock Watch
The Casio G-Shock is undoubtedly one of the most popular watches on the market today, offering ultimate durability without worrying about time. This incredibly rugged and widely favored line revolutionized Casio's watch division. The idea for this series came from Kikuo Ibe, the chief engineer responsible for Casio's watch development. In 1981, after accidentally dropping and breaking a watch that had been a gift from his father, Ibe was devastated. This led him to make it his mission to create an indestructible watch. His goal was simple: a watch that could withstand falls from 10 meters high and submersion in water up to 100 meters. After over three years of research and more than 200 tests, the DW-500C was born, designed specifically for adventurers and extreme sports enthusiasts.


8. Rolex Submariner Watch
The Rolex Submariner is a pioneer in the watch world, changing the game entirely. Affectionately known as the 'Sub Rolex', this watch represents both simplicity and sophistication. First introduced in 1953, the original Submariner was quickly embraced as a true phenomenon. Unlike many luxury watches, the Rolex Submariner was designed as a professional tool for divers and modern sports enthusiasts. Its minimalist design is compact yet exceptionally functional, offering unparalleled versatility. Today, the Submariner stands as a symbol of global style: simple, elegant, durable, and precise.


9. Cartier Tank Watch
Cartier Tank holds the second spot in the list of watches that changed the world, right alongside the Rolex Submariner. The Cartier Tank made a near groundbreaking impact, despite being based on the fundamental designs of watches worldwide. However, in the history of fashion watches, the Cartier Tank stands as an exceptionally rare and exclusive timepiece. Introduced in 1918, its design was inspired by the tanks used by the Allied forces to protect France during World War I when viewed from above. Initially, the Cartier Tank was produced in very limited quantities, with just 100 pieces made each year. But less than a year later, production increased sixfold. Almost 100 years later, the Tank’s design has evolved, though many high-end watchmakers continue to draw inspiration from its timeless elegance. The Cartier Tank remains one of the most coveted and influential watches in the world.


10. Audemars Piguet Royal Oak
Audemars Piguet Royal Oak is a wristwatch that embodies every feature of luxury, a concept no one could have imagined just after the watchmaking crisis of the 1970s. Audemars Piguet faced fierce competition from Japanese quartz watches and was financially struggling, seemingly on the brink of collapse. However, the launch of the Royal Oak in 1972 with its revolutionary design and technology broke through the crisis, setting Audemars Piguet on a new path. This was the first luxury watch in the world to feature a metal bracelet, combining a sporty design with elegant sophistication. The Royal Oak design was inspired by diver helmets, with its octagonal dial surrounded by a unique hexagonal bezel. This distinctive feature has become synonymous with this iconic timepiece. To this day, Audemars Piguet continues to push boundaries in design and technology with every new release.

