Buzz
1. MrBeast (132 million subscribers)
Jimmy Donaldson, born on May 7, 1998, in Greenville, North Carolina, better known as MrBeast, is a popular American YouTuber. He gained fame for creating expensive challenge videos. His channel ranks among the most subscribed YouTube accounts.
MrBeast's content is known for executing bold, new, and often absurd ideas, which offer a fresh experience for younger audiences. Despite sometimes being unrealistic, his videos have captured attention. However, the growth of MrBeast and creators like him may result in less interaction between creators and their viewers, as their videos resemble TV shows where the audience simply watches, unlike vlogs where the creator directly engages with the audience to solve problems and build relationships.
Channel link: https://www.youtube.com/channel/UCX6OQ3DkcsbYNE6H8uQQuVA
2. PewDiePie (111 million subscribers)
Felix Arvid Ulf Kjellberg, better known online as PewDiePie, is a Swedish YouTuber, comedian, and philanthropist, famous for his Let's Play videos and comedy sketches.
After creating his YouTube channel under his online name in 2010, Kjellberg focused primarily on Let's Play videos featuring action and horror games. His channel saw significant growth in the following two years, hitting 1 million subscribers by July 2012. Over time, his content evolved, including vlogs, short comedy skits, formatted shows, and music videos.
PewDiePie's most notable YouTube content involves commentary on video games, particularly horror genres, though he later expanded to various game types. He also created content around comedy, satire, and occasionally vlogs.
Channel link: https://www.youtube.com/user/PewDiePie
3. Kids Diana Show (107 million subscribers)
Kids Diana Show is a Ukrainian YouTube channel starring a young girl named Diana. Together with her parents, Elena and Vlad, she operates several YouTube channels centered around the fun adventures of Diana and her brother Roma. The content includes children's songs, toy unboxings, vlogs, and educational material. As of May 7, 2021, Kids Diana Show became the most subscribed YouTube channel from Ukraine and the second-largest children's channel worldwide. It is also one of the top subscribed channels globally.
Her videos mostly feature expressive facial reactions and costume-based storytelling. Kids Diana Show has been dubbed in several languages, including Hindi, Japanese, Indonesian, Russian, Spanish, German, and Portuguese. The channel frequently uses music from Epidemic Sound. Both Kids Diana Show and Kids Roma Show are part of the Ukrainian network "AIR".
Diana was nominated for the 2020 Streamy Awards in the Children's and Family category, as well as the 2021 Shorty Awards in the Parenting, Family, and Kids category.
Channel link: https://www.youtube.com/channel/UCk8GzjMOrta8yxDcKfylJYw
4. Like Nastya (104 million subscribers)
Anastasia Radzinskaya, better known as Nastya, Like Nastya, and Stacy, is a Russian YouTuber. She and her parents run several kids' YouTube channels, including Like Nastya, Like Nastya Vlog, and Like Nastya Show. As of May 7, 2021, her channel is the fifth most-watched on YouTube and the most-watched channel owned by an individual.
Anastasia's parents signed with the multi-channel network Yoola. The videos are produced by Anastasia, her parents, and two video editors. In 2019, Forbes named Anastasia one of the "fastest-growing creators in the world, thanks to videos in seven languages." She became the third highest-paid YouTuber globally, with an estimated annual income of $18 million. Overall, her channels have made her the largest children's YouTuber in the world and the most popular kids' vlogger on YouTube in terms of total views and subscribers.
Channel link: https://www.youtube.com/channel/UCJplp5SjeGSdVdwsfb9Q7lQ
5. WWE (93.2 million subscribers)
World Wrestling Entertainment (WWE) is a global company specializing in entertainment, sports, and mass media, with a focus on television, internet broadcasting, and live events. WWE is primarily known for its professional wrestling business, but also generates substantial revenue from areas such as film, music, merchandising, and licensing.
WWE is the largest and most successful pro wrestling organization in the world, and its extensive video library chronicles the history of the sport. Unlike traditional sports competitions, WWE shows are scripted and designed for entertainment, featuring storylines and choreographed matches, though the physical nature of wrestling carries inherent risks of injury if not performed correctly.
The company produces two major wrestling events: Raw and SmackDown, as well as NXT, a developmental program for up-and-coming wrestlers. WWE also owns five world championship belts. Given its vast reach and popularity, it is no surprise that the WWE channel boasts a staggering 93.2 million subscribers.
Channel link: https://www.youtube.com/channel/UCJ5v_MCY6GNUBTO8-D3XoAg
6. Vlad and Niki (93.1 million subscribers)
Vlad and Niki is a YouTube channel run by siblings Vladislav and Nikita Vashketov, who joined YouTube on April 23, 2018. Since then, the channel has amassed over 93.1 million subscribers and more than 72.7 billion views.
The duo started their channel under the name 'Vladik Toys', focusing primarily on toy unboxing videos, with a particular emphasis on Peppa Pig toys. Their content revolves around themes of family bonding, play, and sharing, with videos showcasing them playing with toys, telling stories, vlogging from Dubai and other countries, role-playing, and even promoting products. Some videos incorporate playful, preschool-themed music. One of their most popular videos is 'Magic Little Driver Rides Toy Cars and Transforms Cars for Kids'.
In 2019, Vlad and Nikita signed a representation deal with Haven Global, an Australian licensing agency, to expand their content streams, develop global consumer product programs, and license mobile games and apps, as well as grow their brand internationally.
Channel link: https://www.youtube.com/channel/UCvlE5gTbOvjiolFlEm-c_Ow
Zee Music Company is an Indian music company and a subsidiary of Zee Entertainment Enterprises Ltd. It operates primarily from New Delhi and has rapidly captured a significant share of the Bollywood music industry.
As of now, the channel has amassed 92.1 million subscribers globally. Created on March 12, 2014, its content is mainly in Hindi, featuring a wide variety of music videos including pop and Bollywood film music. You can find the latest Indian music videos and film soundtracks here.
Channel Link: https://www.youtube.com/user/zeemusiccompany/featured
8. T-Series (235 million subscribers)
T-Series is a channel dedicated to releasing songs and music videos from Indian Bollywood films, attracting a large global audience. As of now, T-Series has 186 million subscribers and is the most-subscribed YouTube channel in the world.
This YouTube channel is owned by Super Cassettes Industries Private Limited, a company founded by Bhushan Kumar in 1983. T-Series is not only a record label and music production company but also a major producer of film music in India. The channel started in 2006, sharing music and movie trailers, and in May 2019, T-Series received a Diamond Play Button after reaching 100 million subscribers. Now, it boasts 235 million subscribers and continues to dominate.
In addition to its massive catalog of Bollywood movie soundtracks, T-Series also holds exclusive rights to many hit songs that are unavailable on platforms like Spotify or Apple Music. Indian music is often fragmented and rarely appears on global charts alongside major artists like Jay-Z or Beyoncé. Therefore, to enjoy these tracks, fans must visit T-Series' YouTube channel.
Channel Link: https://www.youtube.com/user/tseries
9. Cocomelon - Nursery Rhymes (153 million subscribers)
Cocomelon – Nursery Rhymes is a popular YouTube channel aimed at children, owned by the UK-based entertainment company Moonbug. Today, Cocomelon stands as one of the most-watched and subscribed channels in the world.
The channel primarily features animated videos and nursery rhymes designed to entertain and educate young children. Each video comes with subtitles to support learning. In 2020, Cocomelon expanded its reach by appearing on other platforms such as Netflix, Roku, and Hulu.
In February 2020, Bloomberg Businessweek recognized Jay Jeon, co-owner of Treasure Studio and the Cocomelon channel, and his wife, a children’s book author, for launching their venture into children's entertainment back on September 1, 2006. With its engaging animations and catchy rhymes, Cocomelon has now reached a staggering 153 million subscribers, making it the leading children’s channel on YouTube.
Channel Link: https://www.youtube.com/c/CoComelon/channels
10. SET India (151 million subscribers)
Another YouTube channel from India makes its mark on this list with a huge following of 108 million subscribers. SET India, which stands for Sony Entertainment Television India, is a 24-hour Indian television channel offering a wide range of drama series. Viewers can enjoy various genres, including epic stories, crime investigations, romance, and mythology.
SET India launched on YouTube on September 21, 2020, bringing diverse content ranging from popular TV shows to full-length series. By March 2021, SET India was proudly awarded YouTube's Red Diamond Play Button, becoming one of only four channels worldwide to receive this prestigious honor.
Channel Link: https://www.youtube.com/user/setindia
