1. Sandra Cires Art - 16.4 million subscribers
Sandra Cires was born in 1976. Sandra Cires is a Cuban-born girl who, while waiting for her immigration status to be resolved, made a makeup tutorial video and posted it on YouTube in 2012. Cires studied economics at her hometown university and became a professional singer and songwriter. She pursued that career in Italy for eight years before coming to Miami. Sandra Cires's videos on YouTube feature a mix of art in Spanish, her singing voice, makeup tutorials, accepting “challenges” from viewers, and much more.
Sandra Cires Art is known on social media as an artist and creator of beauty, music, and humorous videos about daily life. Her most famous video with 25 million views is a humorous six-minute evidence of why women arrive late that can be understood even without knowledge of Spanish. She is an artist, a musician, and also a famous beauty blogger on Instagram, YouTube, and Tik-Tok. She captivates the audience with the taste of Cuba escaping through her eyes, radiant smile, and her cleverness. Her videos are filled with joy and color.
Link Youtube: www.youtube.com/c/SandraCiresArt

2. Mariam Musas - 15.1 million subscribers
Content creator, podcast host, and one of the top beauty experts in the UK beauty scene, Mariam Musa, recently launched her own brand - MIMA - much to the excitement of her fans. Mariam, 27, started her career on YouTube in 2015 and has since amassed over a million subscribers across her social media platforms. Here, Mariam talks about all things makeup, entrepreneurial spirit, and holistic well-being.
Mariam's ultimate desire is to create a beauty brand of her own stemming from the desire to help people everywhere have the opportunity to feel alluring and pampered. MIMA is launching with 'The Essential 12-Piece Brush Collection'. Mariam's essential kit features 12 super-soft synthetic brushes packaged in a sleek, comfortable, and alluring handle and housed in a beautifully designed pouch that is the perfect size for travel or neat display in your vanity. MIMA has fulfilled its mission to provide simple beauty products for everyone, everywhere, embodying simplicity, completeness, and quality.
Link Youtube: www.youtube.com/user/PPMussas

3. Jeffreestar - 15.8 million subscribers
Jeffree Star may be a talented and charismatic makeup artist on YouTube, with over 16 million subscribers, but he is much more than that. Not only known for his makeup skills, he is also recognized for his singing, modeling, and acting abilities. From MySpace success to founding his own makeup brand, Jeffree Star has had a fascinating career journey. Today, Star is widely known as a true online celebrity, singer-songwriter, entrepreneur, makeup artist, and Youtuber. Jeffree Star has been active on YouTube since 2006. Jeffree began his music career in 2007 as part of the True Colors Tour lineup.
In 2009, Jeffree Star released his debut album titled 'Beauty Killer'. It featured then-rising star Nicki Minaj. His extensive world tours to promote the album attracted large crowds. In 2014, Jeffrey invested his savings into creating a personal makeup brand. Subsequently, Jeffrey leveraged his presence on YouTube to advertise his products, available on his e-commerce site - Jeffree Star Cosmetics. Jeffreestar's efforts reached new heights when Morphe Cosmetics decided to carry his products online.
Link Youtube: www.youtube.com/user/jeffreestar

4. Narins Beauty - 14.1 million subscribers
Narins, also known as Narin Beauty
Narins started her Youtube channel called 'Narin Beauty' on September 24, 2014, when she was just 14 years old. Although she started the channel, she did not upload any videos on her channel. After a year, on September 27, 2015, she uploaded her first video on sherin's beauty on her channel. The video now has 2.6 million views with 9000 comments. Initially, she started her videos in vlog style and challenges the variety and After starting to upload makeup tutorials and DIY, she began to attract more subscribers and views. She started focusing on beauty and DIY tutorials, and since then, she has become a famous figure on Youtube and Instagram with millions of fans worldwide.
Link Youtube: www.youtube.com/@Narobeauty

5. Nikkie Tutorials - 14.3 million subscribers
With nearly 14 million subscribers on YouTube, the owner of the channel NikkieTutorials is undoubtedly one of the most influential and beloved beauty icons in the world. Nikkie de Jager began sharing online makeup tutorials in 2008 and has achieved great success in the beauty industry. She has done makeup for celebrities like Lady Gaga and released beauty products with brands like Ofra Cosmetics. De Jager also came out as a transgender woman through a YouTube video in January, inspiring millions of her fans to feel comfortable being themselves.
Nikkie de Jager is extremely talented in the field of makeup, and her star skills are the result of many years of hard work as a professional makeup artist. She enrolled in a professional makeup course after about two years of making beauty videos for YouTube, which led her to join Pascale Tester's Colourful Agency in 2011. The agency later helped her secure work for magazines like Marie Claire, and in 2013, she became the lead makeup artist for the RTL5 show I Can Make You a Supermodel.
Link Youtube: www.youtube.com/c/nikkietutorials

6. Franciny Ehlke - 10.7 million subscribers
Ehlke, also known as the YouTube star born on March 15, 1999, in Brazil, is passionate about beauty on YouTube, famous for her self-made projects and beauty tutorials, often including her own personal habits. She started her YouTube channel on November 22, 2010. She posted her first video there on October 5, 2013. She has over 10 million subscribers on her channel. One of her most popular videos, “Minha rotina matinal pra escola,” has earned a total of over 1.5 million views.
Ehlke is one of the richest YouTube stars in Brazil, as well as one of the most influential social media personalities today. Ehlke has just launched her own makeup line, named FRAN, in collaboration with MBOOM, a new cosmetics company founded by Flávia Montibeller. This first collection includes a total of 35 products, such as mascara, foundation, concealer, powder, eyeliner, retractable eyebrow pencil, eyeshadow palette, lipstick, and lip gloss. The businesswoman also revealed her intention to launch multiple products at once for her followers to enjoy the full range using only FRAN products.
Link Youtube: www.youtube.com/c/francinyehlke

7. HellomaphieMX - 11.2 million subscribers
HelloMaphie is the pseudonym of Mafer Cantu, a nail artist and YouTuber from Mexico, known for her impressive Do It Yourself makeup and nail art videos. Mafer grew up with her sister, Molly, who is widely known on Instagram as 'molly wonderland'. Due to her love for fashion and beauty, she launched the HelloMaphie channel in December 2009 to share with fans what she knows.
As of now, her HellomaphieMX channel has seen significant growth in subscribers as she has attracted 10.9 million subscribers. Besides YouTube, Mafer Cantu also has a large following on both Instagram and Twitter, with over 650,000 and 300,000 followers, respectively. Mafer Cantu is one of the wealthiest YouTube stars in Mexico. As of July 2019, she had amassed 1.6 billion video views on her first channel. Alongside YouTube, she also runs her blog website, where she posts DIY tutorials, craft projects, and nail art tutorials.
Link Youtube: www.youtube.com/user/HellomaphieMX

8. Shruti Arjun Anand - 10.1 million subscribers
Shruti Arjun Anand is a renowned Indian fashion Youtuber and Blogger. She is mainly known for providing fashion tips, makeup tutorials, beauty product reviews, comedy sketches, and beauty hacks on her YouTube channel. Her channel on YouTube is considered one of the best skin and makeup channels in India. Shruti became famous when she started creating fresh and easy-to-understand beauty tips. After gaining fame, she started sharing about makeup products, makeup tutorials, and also some content on quirky lifestyle.
In January 2011, Shruti Arjun Anand started her own YouTube channel, 'Shruti Arjun Anand,' to pursue her passion for fashion and beauty. In the next two years, she worked very hard to make it one of the popular content creators on YouTube India. Then, in 2013, she moved to Noida and continued working full-time and posting on her channel as the popularity has been increasing since then. Shruti Arjun Anand's husband also returned to India and quit his job to help Shruti Arjun Anand with the YouTube channel named “Shruti Arjun Anand.” Shruti Arjun Anand is one of the top YouTubers in India, she has 4.8 thousand followers on Twitter and 134 thousand followers on Instagram and 500 thousand followers on Facebook.
Link Youtube: www.youtube.com/c/shrutiarjunanand

9. Mari Maria - 10.5 million subscribers
Mari Maria (born November 29, 1992) is widely known as a YouTube sensation. A makeup and beauty expert, she has become a phenomenon on both YouTube and Instagram under the account name marimariamakeup. After launching her YouTube channel in September 2014, she posted an initial makeup tutorial inspired by the makeup of “La Muerte” in the movie The Book of Life. She also opened an online store named Mari Maria Makeup. She posts comedy and makeup videos on her TikTok account marimariamakeup, which has garnered over 10 million followers worldwide.
Aside from creating videos, Mari Maria often participates in media events like BeautyCon Festivals, an annual beauty festival for brands and internet celebrities, and Vidcon, a conference featuring YouTube stars, brands, and media companies. She also provides viewers with life advice while revealing stories about personal experiences, sharing both their positive and negative experiences with some beauty products through trial and error and presenting specific techniques to achieve specific makeup looks. While providing this large amount of information, these channels also provide a forum for feedback.
Link Youtube: www.youtube.com/c/MariMaria

10. Quach Anh Makeup Artist - 841N subscribers
Quach Anh Makeup Artist YouTube channel is one of the most famous and beloved makeup channels on this platform. Founded and managed by talented makeup artist Quach Anh, this channel has attracted great attention from the beauty community worldwide. Quach Anh is an experienced and talented makeup artist, with a superb ability to transform and excel in creating a variety of makeup looks from natural to perfect artistic makeup. Her YouTube channel is where people can find high-quality makeup tutorials, from basic makeup lessons for beginners to complex and creative makeup transformations.
With meticulousness and excellent teaching skills, Quach Anh has helped millions of people become more confident in makeup and beauty. Her channel not only provides knowledge and skills but also inspires beauty enthusiasts to experiment and be creative in makeup. With millions of views and hundreds of thousands of subscribers, the Quach Anh Makeup Artist YouTube channel has truly built a passionate community of makeup and beauty lovers and continues to be a reliable source of inspiration for everyone on their makeup and beauty journey.
Link Youtube:

11. Niki and Gabi - 9.39 million subscribers
Nicola Teresa DeMartino and Gabriella Nelida DeMartino (born May 5, 1995), known as Niki and Gabi, are an American twin duo of singers, social media influencers, YouTube personalities, and actresses. Initially, they produced comedy skits on the YouTube channel 00RemakeGirls. They later started a new channel called Niki and Gabi Beauty, creating videos themed around beauty, fashion, and lifestyle. They signed with AwesomenessTV and StyleHaul in 2012. A cover of Rebecca Black's 'Friday' in 2013 helped kickstart their YouTube career.
The DeMartino twin duo, 23, hailing from Pennsylvania and launching the Niki And Gabi channel (7.8 million subscribers) seven years ago, have ventured into the world of acting and music after rising to fame online. They released their debut EP, Individual, in July, and also starred in the long-running AwesomenessTV reality TV series Spring Break. Apart from their twin channel, Nikki (who starred in Season Two of Hulu’s Freakish) and Gabi (who appeared in Ariana Grande’s music video “Thank U, Next”) each have their own channels, with 1.9 million and 2.6 million subscribers, respectively. Currently, the Niki And Gabi channel has 9.39 million subscribers on YouTube.
Link youtube: www.youtube.com/c/NikiandGabi
