Top 11 Most Popular Vietnamese Skincare Brands

Cỏ Mềm Homelab has long been recognized as one of the most popular and trusted natural skincare brands in Vietnam, offering a variety of safe and eco-friendly beauty products. Founded in 2015 by pharmacist Cỏ Mềm, who earned a Master's degree in Pharmacy in France and has 10 years of teaching experience at Hanoi University of Pharmacy, Cỏ Mềm Homelab has quickly gained the trust of customers. With a mission to replace harmful chemicals in households with safe herbal products, all of Cỏ Mềm's items are made from natural, pure ingredients, minimizing preservatives, artificial fragrances, and harmful chemicals. Their products, including natural soaps, rice-based lip balms, lead-free lipsticks, and solid perfumes, have become favorites among mothers who want safe beauty products for themselves and their children, as well as those who appreciate simple, natural, and authentic beauty in every touch and scent.

Featured Products:

• Lead-free silk lipsticks
• Lead-free jade lipsticks
• Wings Up deodorant powder
• Pink Cloud feminine wash
• Green tea soap
• Spring Tea dry perfume
• Hây Hây sunscreen
• Premium haircare set - Tóc Mây
• Hoàng Lan serum

Purchase link: https://shopee.vn/comem_homelab

Lemonade is a 100% Vietnamese skincare brand, founded by the renowned makeup artist Quách Ánh. Known for her expertise and influence in the professional makeup industry, Quách Ánh has over 10 years of experience in beauty and makeup. With her deep knowledge and industry insights, she created the Lemonade brand to offer high-quality beauty products. As a relatively new brand, Lemonade is still perfecting its products, but its first collection, Perfect Couple Lip, has made a significant impact in the beauty community. The brand continues to capture the attention of beauty enthusiasts with its growing reputation.

Featured Products:

• Perfect Couple Lip
• Lip Filler
• Matte Addict Collection
• Perfect Couple Lip Love Edition x Đông Nhi
• Want it Got it Collection

Purchase link: https://shopee.vn/lemonade_officialstore

Sao Thái Dương Cosmetics is a well-known name for many people. Offering a wide range of beauty products at affordable prices, Sao Thái Dương is praised for its high-quality items. Some of the brand's most popular products include Thái Dương Turmeric Cream, known for its acne-fighting and scar-healing properties. Hair care products like Thái Dương 3 and Thái Dương 7, which help prevent hair loss and stimulate hair growth, are also widely favored. Additionally, Tây Thi skin cream is currently a favorite among women. Along with these, the brand offers many other well-regarded products.

Featured Products:

• Hair care products like Thái Dương herbal shampoo
• Oral care products such as Thái Dương toothpaste
• Thái Dương Turmeric Cream
• Thái Dương facial cleanser

Purchase link: https://shopee.vn/sao_thai_duong_official

When talking about Vietnamese cosmetics, one cannot overlook Lan Hảo - Thorakao. Founded in 1957, Lan Hảo is considered a veteran in the cosmetic industry. Although it has passed its golden age due to the rise of international beauty brands, many of Thorakao's products are still widely trusted. Among the most popular is the Thorakao cleansing milk, known for its affordable price compared to foreign products while maintaining excellent quality. This cleansing milk effectively removes dirt and makeup, making it one of Thorakao's signature products.

Additionally, Thorakao's face powders are highly favored for their smooth texture and affordability, perfectly suited for Vietnamese skin. The brand's grapefruit essential oil, known for stimulating hair growth, has also received positive reviews. Moreover, Thorakao offers free shipping for online purchases, a feature that adds to the brand's appeal. Thorakao continues to strive to be a leading Vietnamese cosmetics brand.

Featured Products:

• Grapefruit Shampoo
• Grapefruit Essential Oil Hair Lotion
• Leyna Turmeric Cream
• Thorakao Rose Water

Lana Cosmetics is one of the most popular Vietnamese beauty brands, trusted by many consumers. While the classic products that helped establish Lana's reputation continue to be affordable and budget-friendly, their newer offerings have also gained significant popularity. Some of these include The Spa Massage Mask Cream, BB Verygirl Makeup Cream, BB Verygirl Makeup Remover, and Safra Spot Treatment Cream, all priced between 50,000 and 150,000 VND.

Lana Cosmetics is the first and only private cosmetics company in Vietnam to be certified with GMP standards by the Ministry of Health. Lana’s production processes, ingredients, and finished products are all environmentally friendly and cruelty-free. The company is also focused on integrating “Green Technology” into all stages of its production to ensure clean, safe products for consumers.

Featured Products:

• Safra Moisturizing Mist
• Rose Tonic Essence
• Lana Tube Whitening Cream
• Gama Turmeric-Egg Facial Cleanser

Buy here: https://lanacosmetics.com/

Although Vedette was founded later than many other Vietnamese cosmetic brands, it has quickly gained a strong following, especially among younger consumers. Vedette’s products are made with carefully selected, high-quality natural ingredients, ensuring that they deliver effective beauty solutions that are gentle on the skin.

Vedette offers a wide range of skincare, haircare, therapeutic cosmetics, and makeup products. A standout is their Tea Tree Oil Acne Gel, which has become a popular choice due to its effectiveness and affordable price. Vedette's face masks are also highly favored. With stable quality and affordable pricing, Vedette is especially popular among students.

Featured Products:

• Vedette Sheet Masks
• Pearl Clay Mask, Mud Clay Mask, Red Clay Mask
• Vedette Antibacterial Acne Gel
• Ginger and Lemongrass Hair Mask, Avocado Hair Mask, Olive Hair Mask

Buy here: https://shopee.vn/vedette_officialstore

Christie Ho, co-founder of the SKINNA brand, is an expert in Cosmetology and Organic Skincare Formulation, with over 14 years of experience in the United States. In addition to her valuable knowledge in the field, Christie is fortunate to have inherited a wealth of ancient skincare wisdom passed down through centuries, originating from royal family traditions. These complex formulations, used as rejuvenating treatments for the ageless skin of noble women, have always inspired Christie throughout her journey in natural skincare research. In 2013, Christie returned to Vietnam and, together with her husband, founded Skinna, an organic skincare brand committed to providing truly valuable products made from all-natural ingredients that restore and maintain youthful beauty.

By 2015, Skinna had achieved significant success in its first two years, becoming one of the leading skincare companies in Vietnam, producing organic skincare products that meet international standards and earning the admiration of thousands of customers both in Vietnam and abroad. The secret of Skinna lies in blending the best of Eastern herbal medicine with the most advanced Western scientific techniques, creating superior products for radiant skin. The Skinna team is carefully selected and trained, emphasizing ethics, honesty, and a deep knowledge of skincare, with a strong commitment to the community.

Featured Products:

• PHAs Clarifying Toner
• Happy Smile Liquid Lipstick
• Hydrating Essence
• Seaweed Mask

Buy here: https://theskinna.com/collections/all

M.O.I Cosmetics is a Vietnamese cosmetic brand specializing in lipsticks, lip balms, and BB cream, with the renowned singer Hồ Ngọc Hà as the brand ambassador. The products are manufactured in a state-of-the-art facility in South Korea. M.O.I aims to provide top-quality products with a modern, stylish appeal, tailored to suit the preferences of Vietnamese consumers. When it first launched, M.O.I's lipsticks became widely known as 'Hồ Ngọc Hà lipsticks'.

The brand is popular for its skin-friendly formulations that adapt to all skin types. With its unique formula and gentle ingredients, M.O.I Cosmetics has gained strong competition in the market. Currently, M.O.I offers a wide range of beauty products, including iconic lipsticks and rice masks.

Featured Products:

• Rice Mask by M.O.I Cosmetics
• M.O.I Lipsticks
• Glowing Blush
• Eyebrow Magic Brow Pencil

Buy here: https://shopee.vn/moicosmetics_officialstore?

Cocoon is a natural skincare brand from Vietnam under the Nature Story company. It is the first vegan cosmetic brand in Vietnam, offering products made entirely from 100% natural ingredients. Cocoon's products are rigorously tested to meet chemical and safety standards and feature plant-based extracts from commonly found Vietnamese plants like pumpkin, aloe vera, centella, grapefruit, and rose. This makes Cocoon cosmetics not only gentle and safe but also effective for your skin. The brand has become incredibly popular among women due to its natural ingredients, which are safe and skin-friendly.

Moreover, Cocoon is proud to be 100% cruelty-free, with no animal testing. All products undergo laboratory testing or trials with volunteers. The brand has earned significant recognition from environmentally conscious and animal-loving customers for its ethical stance.

Featured Products:

• Cocoon Coffee Face Scrub
• Cocoon Coffee Body Scrub
• Cocoon Rose Water Makeup Remover
• Cocoon Pumpkin Face Wash Gel
• Cocoon Pumpkin Face Mask
• Cocoon Rose Face Mask

Buy here: https://shopee.vn/cocoonvietnamofficial?

Herbario is a vegan skincare brand born from the fusion of agriculture and natural herbs from Vietnam. With a strong focus on sustainable business practices and community values, Herbario has earned the trust of customers nationwide over the past six years.

The key ingredients in Herbario's products include grapefruit peel, soapberry, centella, fish mint, and butterfly pea flowers – all of which are popular herbs known for their safety, minimal irritation, and benefits for health and skincare. Being a completely vegan brand, Herbario’s products are never tested on animals.

Popular products from Herbario include:

• Grapefruit Peel & Soapberry Hair Growth Shampoo, Conditioner, and Serum
• Vegan Skincare Set with Centella and Fish Mint, including Makeup Remover, Face Wash, Mask, Serum, and Mist
• Butterfly Pea Flower Skincare Collection

Herbario’s vegan skincare line is highly regarded as one of the best domestic Vietnamese skincare brands, known for its nourishing effects and ability to tackle common skin and hair issues. The products not only improve skin and hair conditions but also protect them from harmful environmental factors.

Herbario’s products guarantee:

• Natural herbal ingredients sourced from Vietnam
• 100% Vegan
• All products are certified and approved for circulation by the Ministry of Health
• Never tested on animals
• No Corticosteroids, Parabens, or Phthalates

Since its inception, Herbario has strived to provide customers with the highest quality products and is continuously strengthening its position in the hearts of consumers. It is widely regarded as one of the best skincare lines available on the market today. With the goal of helping women maintain radiant beauty and eternal youth, Herbario delivers high-quality, effective, safe, and eco-friendly beauty products that are also budget-friendly.

Follow Herbario on:

Website: www.herbario.vn

Shopee: https://shopee.vn/herbario

Instagram: https://www.instagram.com/herbario.vn

Lazada: https://www.lazada.vn/herbario

Fanpage: https://www.facebook.com/herbario.vn

Decumar is a Vietnamese skincare brand owned by CVI Pharmaceutical Cosmetics Joint Stock Company. The brand initially gained popularity with its products designed to prevent acne, dark spots, and scars. Decumar’s gel formula is infused with Nano Curcumin, which penetrates 7,500 times more efficiently than regular turmeric, without causing oiliness or clogging pores. Due to its remarkable effectiveness, Decumar has earned the trust of Vietnamese customers and expanded its product range to include safe, gentle items like Decumar face wash and sunscreen.

Today, Decumar offers a variety of products, including acne treatment creams, face wash gels, and sunscreen, all of which are available in over 20,000 pharmacies nationwide. The brand is especially popular among young people.

Notable products:

• Decumar Advanced Nano Turmeric Acne Gel
• Decumar Advanced Oil-Control Sunscreen SPF50 for Acne-Prone Skin
• Decumar Advanced Gel Face Wash
• Decumar Clean

Purchase link: https://shopee.vn/cvi_offical