Top 11 Trusted and Affordable Cosmetic Brands

HM STORE operates a GMP-certified factory in Bình Dương. In addition to its local production in Vietnam, HM STORE collaborates with partners and factories in Japan to research and develop products. By leveraging advanced manufacturing technology and high-quality raw materials sourced from Japan and internationally, HM STORE offers customers premium products at affordable prices.

One of the most popular products from HM STORE is the Scrub Peeling Skin duo for the face and body. Made with 100% natural ingredients such as licorice root, rosemary leaves, centella, grape cell extract, chamomile, tea leaf extract, tea seed oil, and jojoba oil, the Scrub Peeling Skin effectively addresses skin issues like keratinization, uneven tone, roughness, and dullness.

In addition to the exfoliating duo, HM STORE offers a wide range of skin care products trusted by many customers, including famous KOLs. Known for their gentle formulas and strict testing processes, HM STORE’s products consistently top the list of dermatologists’ recommendations.

Popular HM STORE bestsellers include:

• Scrub Peeling Skin Duo
• HM Serum
• HM White Bath Body Wash

REFERENCE INFORMATION:
Origin: Vietnam
Website: http://myphamhmstore.com/
Fanpage: https://www.facebook.com/hmstore.enterprise/

Real Techniques is a renowned makeup brush brand under Paris Presents Incorporated, created by the world-famous makeup artist Samantha Chapman. Beyond brushes, Real Techniques also invests in other essential makeup tools like sponges and applicators.

The Real Techniques brush sets are an essential beauty accessory for any woman who loves to enhance her makeup skills. Due to the high demand for quality makeup tools, there are now many personal and professional makeup brush products available to meet consumers’ needs.

Some of the popular Real Techniques products include:

• Real Techniques Artist Essentials Professional Brush Set
• Real Techniques Miracle Powder Sponge
• Real Techniques Miracle Complexion Sponge
• Real Techniques Perfect Base Set

All Real Techniques products are renowned for their versatility and practical designs, providing all the basic tools you need for makeup application, making them simple and convenient to use.

Website: https://realtechniques.com/

ColourPop is a popular American cosmetics brand specializing in makeup products, owned by Seeding Beauty, which also owns Kylie Cosmetics. Starting as an online business, ColourPop gradually expanded and gained recognition with its presence in well-known retail stores like Ulta and Sephora.

Currently, ColourPop is not officially distributed in Vietnam. However, it is one of the most beloved and widely available affordable brands in Vietnam. Consumers can easily find ColourPop products, but it is important to purchase from reputable sellers.

Some popular ColourPop products include:

• ColourPop Creme Lux Lipstick
• Lipsticks: ColourPop Creme Lux Lipstick, ColourPop Matte Lux Lipstick, ColourPop Lippie Stix, ColourPop Blotted Lip
• Eyeshadows: ColourPop Super Shock Shadow, ColourPop Super Star Loose Pigment, ColourPop Pressed Powder Shadow

ColourPop products are known for their affordable prices and high-quality performance, which has contributed to the brand’s success. The trendy products come with luxurious packaging and, importantly, are cruelty-free and made with the finest ingredients, offering customers the best value.

Website: https://colourpop.com/

The Eve Hansen brand is known for offering affordable, pure, and natural skincare products. All of Eve Hansen’s skincare products are made from organic ingredients, ensuring safety for all skin types.

One of the brand's standout products is its Vitamin C serum, which has received rave reviews for delivering exceptional quality at an affordable price. Besides its powerful antioxidant properties, this serum helps reduce visible signs of aging and smoothens fine lines, leaving your skin looking youthful and radiant.

Some popular Eve Hansen products include:

• Organic Rose Water Spray
• Blue Tansy Skin Repair Face Oil
• Anti-Aging Serum Set

The key ingredients in Eve Hansen products are derived from a variety of plant-based oils such as almond, aloe vera, avocado, chamomile, cucumber, green tea, jojoba, lavender, and lemon—each chosen for their high natural content and preserved using the brand's advanced extraction technology.

Website: https://evehansen.com/

L.A. Girl is an American brand that has become a favorite among beauty enthusiasts for its balance of quality and affordability. The brand focuses on offering a wide variety of high-quality makeup products at budget-friendly prices. Each item is designed to stand out with vibrant, eye-catching shades.

Known as a popular drugstore brand, L.A. Girl products are manufactured in China. One of their best-loved items is the L.A. Girl Pro.conceal HD High Definition Concealer, which is praised for its wide range of shades and affordable price.

Some notable L.A. Girl products include:

• Dream Glitter Liquid Eyeshadow
• Lip Oil Nourishing Gloss
• Holi Daze Iridescent Lipgloss
• Holi Daze Eyeshadow Palette

In addition to staying on top of the latest beauty trends, L.A. Girl ensures that its products are safe for the skin, minimizing irritation while maximizing quality. The brand has perfected the balance of offering high-performance products at a price that remains competitive in the market.

Website: https://www.lagirlusa.com/

Rimmel London is a British cosmetics brand, currently owned by Coty, Inc. Founded in 1834 by Eugène Rimmel on Regent Street in London, the brand has become one of the most renowned makeup manufacturers in the world.

In its first year, Rimmel created several makeup products, with the most iconic being mascara. The word 'rimmel' even became synonymous with 'mascara' in Mediterranean languages. Following the success of its mascara, Rimmel London expanded its product range to include other makeup items, as well as scented waxes and mouthwashes. Today, Rimmel London is recognized as one of the leading global brands in everyday cosmetics.

Some of Rimmel London's popular products include:

• Rimmel The Only 1 Matte Lipstick
• Rimmel London Powder Foundation
• Rimmel Jelly Blush

Rimmel products are available in pharmacies and supermarkets across 40 countries worldwide, and it is one of the top-selling cosmetic brands in the UK.

Website: https://www.rimmellondon.com/en-gb

Neutrogena is a well-established American brand known for its strict standards to protect consumers' interests. It has become one of the most popular international skincare brands among young Vietnamese consumers, especially those who return from the US. Neutrogena offers a wide range of products, including concealers, powders, sunscreens, and more.

One of Neutrogena's most beloved products is its sunscreen for the face, which provides extremely high sun protection without leaving a greasy residue. When using this sunscreen, you’ll feel light and comfortable, allowing you to go about your day without needing to reapply.

Some standout products from Neutrogena include:

• Neutrogena Hydro Boost Gel Cream 50g
• Neutrogena Deep Clean Foaming Cleanser
• Neutrogena U.S. Dry Touch Sunscreen SPF 50 88ml
• Neutrogena Deep Clean Facial Cleanser 150ml

Neutrogena is now available in over 70 countries and continues to lead the way in the global skincare retail market.

Website: https://www.neutrogena.com/

The Ordinary is a Canadian brand established in 2013 under the parent company DECIEM. The brand truly rose to fame towards the end of 2016 and has remained a favorite among beauty enthusiasts ever since.

The Ordinary sets itself apart in the cosmetics industry by focusing on values instilled by its late founder, Brandon Truaxe. It is globally recognized for its commitment to transparency, simplicity, and affordability, both in the sourcing of raw materials and the formulation of its products.

Some notable products from The Ordinary include:

• The Ordinary Niacinamide 10% + Zinc 1% Serum
• The Ordinary Vitamin C Suspension 23% + HA Spheres 2%
• The Ordinary Alpha Arbutin 2% + HA Serum
• The Ordinary Mandelic Acid 10% + HA

The Ordinary offers a diverse product line of over 60 items, all of which feature minimalistic ingredients—only essential compounds are used to achieve effective skincare, explaining the brand's name, “The Ordinary.” Beyond its foundations and sunscreens, The Ordinary is particularly popular for its affordable, high-quality serums.

Website: https://ordinary.com.vn/

Purchase Link: shopee.vn/the_ordinary_official

The Body Shop is a renowned British beauty brand founded by Dame Anita Roddick, offering a wide range of products including skincare, body care, haircare, makeup, and fragrances.

In 1976, Dame Anita Roddick opened the first The Body Shop store in Brighton, UK, inspired by the Berkeley Body Shop. The shop only used natural, eco-friendly ingredients to create soaps and skincare products.

In 1978, The Body Shop opened its first international franchise in Brussels, Belgium, marking the brand's expansion beyond the UK. By 1985, The Body Shop became an incorporated company, solidifying its organizational structure. Today, The Body Shop operates in 66 countries with over 3,000 stores worldwide.

Website: https://www.thebodyshop.com.vn/

Purchase Link: shopee.vn/thebodyshop.officialstore

Makeup Revolution is a well-regarded UK-based beauty brand known for its impressive quality. Not only popular across Europe, but it has also gained significant attention in Vietnam, praised for both its quality and affordable pricing.

The brand's products are crafted with the aim of providing customers with an exceptional makeup experience, offering great quality at prices that make it accessible to many. Makeup Revolution offers a broad range of products, from lipsticks, foundations, and eyeshadows, to blushes and more.

Always staying ahead of the latest trends in makeup and skincare, Makeup Revolution has even been recognized as a trendsetter in the industry. Despite its affordable pricing, the products consistently receive positive reviews. The wide selection of items appeals to a variety of consumers, including young adults, middle-aged women, and beauty bloggers alike.

Website: https://www.revolutionbeauty.us/

E.L.F (Eyes Lips Face) is a popular drugstore cosmetics brand founded in 2004, headquartered in New York. Known for its skincare and professional makeup products, E.L.F has been featured in top magazines such as Glamour, Allure, InStyle, and major U.S. television networks including CNN, ABC, and Fox.

Sold in 17 countries, E.L.F products are available at stores like Target, Kmart, and Walmart. The brand is highly regarded for its affordability and has received numerous accolades from leading global magazines as a trusted and widely loved brand.

Some notable E.L.F product lines include:

• E.L.F Studio: A professional makeup line designed for makeup artists.
• E.L.F Mineral: Products made from natural minerals.
• E.L.F Essentials: A budget-friendly, everyday makeup line with regular updates to meet customer demands.

With over 300 products, E.L.F caters to diverse needs while maintaining a strong commitment to cruelty-free and vegan formulas. Their products avoid harmful ingredients like phthalates, parabens, and triclosan, ensuring safe skincare for all. Despite their affordable price tag, E.L.F products, including makeup brushes, lipsticks, foundations, and eyeliners, have earned rave reviews in top beauty publications like Allure and InStyle, and have been featured on major media outlets like CNN and ABC.

Website: https://www.elfcosmetics.com/