Top 12 Most Popular Cosmetic Brands Worldwide

Maybelline is a globally recognized and iconic brand in the cosmetics industry, headquartered in New York, USA. Founded by Thomas Lyle Williams in 1915, Maybelline has withstood over a century of market changes and remains a leader, offering high-quality and premium products. The brand is a favorite among top makeup artists and celebrities across Europe and beyond. Today, Maybelline is highly popular in Vietnam and loved by local consumers.

The brand’s launch has enhanced women’s beauty worldwide. Maybelline's products help women elevate their appearance and refine their looks with precision and flair. With Maybelline, you no longer have to feel self-conscious about your appearance, whether heading out for a casual outing or attending a grand event. The brand is a trusted companion for every woman, boosting confidence in every moment.

Featured Products:

• Maybelline New York Baby Skin Pore Eraser Primer
• Maybelline New York Fit Me Matte Poreless Foundation
• Maybelline New York Instant Age Rewind Eraser Multi-use Concealer
• Maybelline New York Hyper Curl Waterproof Mascara
• Maybelline New York Super Stay Matte Ink City Edition Lipstick
• Maybelline New York Micellar Water 4-in-1
• Maybelline New York Fit Me Compact Powder
• Maybelline New York Fit Me Blush
• Maybelline New York Fit Me Matte Poreless Powder
• Maybelline New York Hyper Sharp Liner Extreme Waterproof Liquid Eyeliner

Shopee Mall: https://shopee.vn/maybelline_officialstore

When you think of L’Oréal, you immediately associate it with a global leader in the beauty industry. Known worldwide, L’Oréal takes pride in fulfilling the beauty needs of consumers across the globe with safe and effective products.

Over the years, L’Oréal has continuously innovated and invested in scientific research to develop flawless products. By diversifying and perfecting its distribution channels for international beauty products, the L’Oréal Group has established a presence in markets worldwide. The brand offers a wide range of products, catering to various needs and preferences of consumers. Most of their products are naturally formulated, suitable for all skin types, and deliver positive results for the skin and beauty of women.

Featured Products:

• L’Oreal White Perfect Milky Foam Brightening Face Wash
• L’Oreal Micellar Water 3-in-1 Moisturizing Makeup Remover for Sensitive Skin
• L’Oreal Micellar Water 3-in-1 Refreshing Oil-Control Makeup Remover
• L’Oreal Revitalift 1.5% Hyaluronic Acid Serum for Hydration and Brightening
• L’Oreal UV Perfect Rosy Instant White Sunscreen
• L’Oreal UV Defender Serum Protector Matte & Fresh Sunscreen
• L’Oreal Paris Aura Perfect Night Cream for Skin Brightening
• L’Oreal Revitalift Crystal Micro Essence for Plump Skin
• L’Oreal White Perfect Clinical Derm White Essence for Skin Brightening
• L’Oreal Elseve Extraordinary Oil Hair Treatment

Shopee Mall: https://shopee.vn/lorealparis_officialstore?

La Roche-Posay, a French brand, has become incredibly popular and trusted in today’s beauty market. Known for its high concentration of Selenium, a powerful natural antioxidant, the brand’s skincare products are highly effective in protecting and nurturing the skin. La Roche-Posay has built a strong global presence, offering gentle yet effective products that deliver visible results while ensuring the highest safety standards for health.

Products from La Roche-Posay not only promote smoother, more hydrated skin but also protect against environmental damage. Most products are crafted with natural ingredients, ensuring no harm to health. All of La Roche-Posay’s offerings are dermatologically tested, making them safe for even the most sensitive skin types.

Featured Products:

• La Roche-Posay Micellar Water Ultra Sensitive Skin
• La Roche-Posay Effaclar Deep Cleansing Foaming Cream
• La Roche-Posay Anthelios Shaka Fluid Sunscreen
• La Roche-Posay Hyalu B5 Serum
• La Roche-Posay Effaclar Duo+ Acne Treatment
• La Roche-Posay Serozinc Facial Mist
• La Roche-Posay Cicaplast Levres Lip Balm
• La Roche-Posay Anthelios Invisible Fluid SPF 50+ Sunscreen
• La Roche-Posay Anthelios Anti-Shine Invisible Fresh Mist SPF50
• La Roche-Posay Pigmentclar Serum for Dark Spots

Shopee Mall: https://shopee.vn/larocheposay_officialstore?

NIVEA, a renowned brand from Beiersdorf, is a global leader in skincare. In addition to Nivea, Beiersdorf has also developed other famous brands like Eucerin, La Prairie, Labello, 8×4, and Hansaplast/Elastoplast.

Beiersdorf consistently delivers high-quality products and continues to innovate in the skincare industry. Their brands are trusted by consumers worldwide. If you’ve ever tried Nivea products, you know they consistently meet expectations with their effectiveness. Having been around for decades, Nivea is a household name in the beauty market, with products that are meticulously crafted and widely loved by consumers all over the globe.

Featured Products:

• Nivea Whitening Body Lotion (Night Care)
• Nivea Deodorant Spray
• Nivea Men Deep Clean Charcoal Face Wash
• Nivea Acne Care Micellar Water
• Nivea Soft Crème Moisturizing Cream
• Nivea Peach Shine Lip Balm
• Nivea Hokkaido Rose Deodorant Roll-On
• Nivea Men 3-in-1 Creme
• Nivea White Oil Clear Micellar Water for Oil Control

Shopee Mall: https://shopee.vn/nivea.officialstore

Olay is a renowned skincare brand under the P&G umbrella. It has been a trusted name for women’s skincare for decades, known for its high-quality creams. Olay continues to uphold its commitment to delivering the most advanced skincare technologies to meet the ever-growing beauty needs of women.

If you’ve ever used Olay products, you’ve experienced the exceptional quality they offer. With their luxurious, eye-catching designs, Olay makes for the perfect gift on holidays and special occasions. Though the prices are often higher compared to other brands, the quality truly speaks for itself, making every penny worth it.

Featured Products:

• Olay Regenerist Micro-Sculpting Cream
• Olay Total Effects Whip Face Moisturizer
• Olay Luminous Whip Face Moisturizer
• Olay Regenerist Retinol 24 Night Cream
• Olay Regenerist Night Recovery Cream
• Olay Total Effects 7 in 1 Anti-Aging Night Cream
• Olay Regenerist Facial Cleanser
• Olay Regenerist Micro Sculpting Serum
• Olay Total Effects Day Cream

Shopee Mall: https://shopee.vn/olay_officialstorevn

Dove is a brand under Unilever, and over the years, it has become a trusted companion for women in over 80 countries. In Vietnam, Dove is highly regarded and even awarded the title of 'expert' for its comprehensive skincare products.

Dove’s hair care range is especially popular in Vietnam, earning the reputation of being the expert for damaged hair care. Their body wash is also well known for its moisturizing and skin-nourishing benefits. Recently, Dove introduced a new product line: deodorants, specifically designed for underarm care. All Dove products are known for their outstanding ability to protect skin health, making them extremely popular and trusted by consumers today.

Featured Products:

• Dove MACCA Body Scrub
• Dove Cucumber 500ml Body Wash
• Dove Lavender Deep Moisture Body Wash
• Dove Exfoliating Body Scrub 225ml for Smooth, Radiant Skin
• Dove 150ml Deodorant Spray
• Dove Hair Fall Rescue Shampoo
• Dove 530g Moisturizing Body Wash

Website: https://www.dove.com/

Fanpage: www.facebook.com/DoveVietnam/

The Body Shop is a renowned brand of natural skincare products that originated in the United States. Founded many years ago, the brand was acquired by L'Oreal in 2006. Today, The Body Shop offers over 900 beauty and skincare products and has a widespread presence in nearly every country. With around 2,500 stores globally, its products are constantly available and well-loved by consumers.

Most of The Body Shop's offerings are crafted with natural ingredients, avoiding chemicals, parabens, and animal testing, making them both safe and gentle on the skin. This commitment to natural, cruelty-free production has earned the brand immense trust from its consumers, who feel assured that their health and beauty are in good hands. Through careful sourcing and innovative manufacturing, The Body Shop has become a leader in the global beauty industry, trusted by beauty enthusiasts worldwide.

Featured Products:

• The Body Shop Himalayan Charcoal Purifying Glow Mask 75ml
• The Body Shop Tea Tree Oil for Acne-Prone Skin
• Tea Tree 3-in-1 Wash Scrub Mask
• The Body Shop Camomile Sumptuous Cleansing Butter
• The Body Shop Tea Tree Anti-Imperfection Daily Solution
• The Body Shop Shea Butter Richly Replenishing Hair Mask
• The Body Shop British Rose Shower Gel
• The Body Shop Spa of the World™ Hawaiian Kukui Cream
• The Body Shop Tea Tree Oil Control Moisturizer
• The Body Shop Tea Tree Skin Clearing Toner

Website: https://www.thebodyshop.com.vn/

Fanpage: www.facebook.com/TheBodyShopVietNam/

Bioré is a brand that effectively meets the diverse skincare needs of women. It has become a well-known name in Vietnam and across other Asian countries. Bioré offers a wide range of products, including body washes, facial cleansers, sunscreens, makeup removers, and pore strips. Many users of Bioré's products share positive feedback about their effectiveness. The brand is especially popular among students, as its products are both affordable and highly effective. Thanks to this user-friendly approach, Bioré's new products are always well-received in the market.

Featured Products:

• Bioré Antibacterial & Acne-Fighting Facial Cleanser
• Bioré Whitening Pearl Sunscreen
• Bioré SPF 50+/PA++++ Sunscreen Foundation
• Bioré UV Aqua Rich Sunscreen
• Bioré Marshmallow Whip Facial Cleanser
• Bioré Perfect Oil Makeup Remover
• Bioré Pore Clear Blackhead Strips
• Bioré Makeup Remover Gel

Website: https://biorevietnam.vn/

Fanpage: www.facebook.com/biorevn/

Neutrogena is a renowned American skincare brand based in Los Angeles, offering dermatologist-recommended products. Since its launch in the 1930s, Neutrogena has built a solid reputation for providing effective skincare solutions. Today, its products are available in over 70 countries globally, making it a widely trusted brand for both skincare and haircare. Customers consistently praise Neutrogena for its high-quality, gentle formulations that are safe for all skin types. The brand is known for delivering products that promote healthy skin without compromising on safety.

Featured Products:

• Neutrogena Oil-Free Acne Wash Pink Grapefruit
• Makeup Remover Cleansing Towelettes
• Neutrogena Hydro Boost Water Gel
• Healthy Skin Anti-Wrinkle Night Cream
• Norwegian Formula Body Moisturizer for Dry Skin
• Revitalizing Lip Balm SPF 20
• Clear Face Liquid Lotion Sunscreen SPF 55
• Sensitive Skin Sunscreen Lotion SPF 60
• Neutrogena Hydro Boost Hydrating Tint
• Neutrogena Skin Cleansing Mineral Powder
• Neutrogena Nourishing Long Wear Eye Shadow with Built-in Primer

Website: https://neutrogena.com.vn/

Fanpage: www.facebook.com/NeutrogenaVNOfficial

Estée Lauder is one of the most iconic beauty brands in the world, known for its premium skincare and cosmetics. The brand offers a range of products including skincare sets, fragrances, and hair care. For over 65 years, Estée Lauder has adhered to its founder’s philosophy that every woman can be beautiful.

When it comes to skincare, this American brand is particularly renowned for its moisturizers and serums, featuring the latest technology. Their sunscreen products are also highly praised. In makeup, Estée Lauder’s standout items include foundations, concealers, blushes, eyeshadows, lipsticks, and the long-lasting Double Wear collection. The brand’s products are consistently celebrated for their high quality.

Featured Products:

• Skin Activating Micro Essence with Sakura Ferment
• Re-Nutriv Ultimate Lift Age-Correcting Serum
• Estée Lauder Pure Color Envy Paint-On Liquid LipColor
• Double Wear Cushion BB Foundation
• Double Wear Stay-in-Place Makeup SPF 10/PA++
• Re-Nutriv Ultimate Lift Age-Correcting Crème
• Double Wear Foundation
• Envy Shine Lipstick

Lazada Mall: https://www.lazada.vn/shop/estee-lauder/?

Lancôme is a prestigious brand renowned for its perfumes, skincare products, and cosmetics. The brand, which is closely associated with the golden rose symbol and French elegance, was founded on February 21, 1935, by Armand Petitjean, who is considered the 'father of 20th-century luxury perfumes'. His passion for France, and particularly for the allure of French women, inspired the creation of Lancôme.

Today, Lancôme continues to enjoy widespread trust, offering products made from natural ingredients and featuring potent skincare actives. Every Lancôme product, from eye makeup to signature perfumes, undergoes rigorous testing and research before hitting the market, ensuring its high quality.

Featured Products:

• Lancôme Blanc Expert Cleanser
• Lancôme Tonique Eclat Toner
• Lancôme Blanc Expert Day Cream
• Lancôme Blanc Expert Nuit Firmness Restoring Whitening Night Cream
• Lancôme L’Absolu Rouge Lipstick
• Absolue L’Extrait Moisturizer by Lancôme
• Lancôme Absolue L'Extrait Ultimate Beautifying Lotion
• Lancôme Advanced Génifique Sensitive Antioxidant Serum
• Lancôme Blanc Expert Melanolyser Dark Spot Serum
• Lancôme Trésor In Love Perfume

Lazada Mall: https://www.lazada.vn/shop/lancome/?

When talking about the best cosmetic brands in the world, Clinique – a leading American brand founded in 1968 – is undoubtedly one of the top names. Clinique offers a wide range of products that cater to almost every skincare need, from sunscreens and concealers to blushes, mascaras, and foundations.

What sets Clinique apart is its focus on skin-friendly, gentle ingredients that make their products suitable for all skin types, including the most sensitive ones. Beyond basic skincare, Clinique also provides treatments for specific dermatological issues and allergy prevention.

Featured Products:

• Clinique Liquid Facial Soap
• Clinique Take the Day Off Cleansing Balm
• Clinique Dramatically Different Moisturizing Lotion for dry skin
• Clinique Moisture Surge Overnight Mask
• Clinique 7 Day Scrub Cream
• Clinique Even Better Brightening Moisture Mask
• Clinique Dramatically Different Hydrating Jelly (24-hour hydration)
• Clinique For Men Face Wash (Normal to Dry Skin)
• Clinique Even Better Clinical Dark Spot Corrector + Interrupter
• Clinique Anti-Blemish Solutions Clinical Clearing Gel

Lazada Mall: www.lazada.vn/shop/clinique-flagship-store/