Top 12 Most Renowned Lingerie Brands Worldwide

Victoria's Secret, owned by Intimate Brands, Inc., is the leading retailer of lingerie, foundation makeup, and related products for women aged 15 and older. The company operates 789 stores and distributes Victoria's Secret products. Victoria's Secret distributes innovative products aimed at enhancing women's self-esteem and beauty. The company's lingerie and clothing are made from the finest materials, providing customers with comfort and quality.

Victoria's Secret is the number one women's lingerie retailer in shopping centers. Victoria's Secret is one of the top 10 brands for customer loyalty. The Victoria's Secret name appeared 1 billion times in print and other media in 1996. Television ads emphasize the company's allure, featuring top models in Victoria's Secret lingerie.

The annual spring fashion show, held in February each year in New York, solidifies Victoria's Secret as a designer and the most widely watched fashion event in the world. Victoria's Secret customers buy bras three times more than regular customers. Bras account for 20% of total revenue at Victoria's Secret stores. The company actively markets high-end and unique lingerie, often copied by competing rivals.

Website: https://www.victoriassecret.com/

Zivame is an online retailer selling women's clothing and lingerie. The company sells lingerie, swimwear, loungewear, sleepwear, and related categories, while also providing advisory services to help women choose brand and budget-appropriate items, allowing them to meet all their needs at the company's online portal. Zivame was started in 2011 to allow women to shop for lingerie comfortably without fear of judgment.

The Zivame website features 5,000 design styles, 50 brands, and 100 sizes to choose from, but more notably, it offers shoppers comfort and privacy. Customers can shop by category, brand, color, size, and even specify what type of lingerie they want to wear inside! Zivame replicates the offline shopping experience by offering rich product pages, fast shipping at low costs, and hassle-free return policies.

Zivame challenges expectations in the lingerie and e-commerce market by surpassing what customers have experienced in traditional lingerie businesses. Buying lingerie online allows customers to keep their purchases discreet and be discreetly delivered; this is one of the main advantages that online lingerie businesses have over brick-and-mortar stores.

Website: https://www.zivame.com/panties.html

Pink is known for its youthful, fun vibe, providing a unique twist compared to the more upscale luxury of Victoria's Secret. Pink is the oldest and most famous lingerie retailer for young adults/college students in the United States. Pink customers have the potential to grow into successful Victoria's Secret business. Pink can profit from the established brand reputation of Victoria's Secret. Additionally, it utilizes famous 'Instagirls' models and extravagant fashion shows to enhance brand awareness. Overall, the brand is known for its alluring appeal.

Pink has a regular segment featuring their products in the Victoria's Secret Fashion Show, which ran until the end of 2018. The brand was strategically introduced to enhance and maintain Victoria's Secret's future customers (meaning ages 21 and older) and market share by building an expanding customer base with brand awareness and loyalty established and reinforced for up to 10 years prior, as young adults and teenagers.

Pink's sales initially grew rapidly, reaching $1 billion in 2010. Pink had 115 standalone stores by the fourth quarter of 2014, but now has a presence in thousands of Victoria's Secret stores globally, helping to boost brand awareness. Pink often places its stores alongside Victoria's Secret stores. Pink directly competes with two youth-oriented lingerie brands including Abercrombie & Fitch and Aerie by American Eagle in the market.

Website: https://www.victoriassecret.com/ca/pink/underwear

Amante debuted in India in October 2007 and is part of MAS Brands, a subsidiary of MAS Holdings, the largest lingerie manufacturer in South Asia with over 30 years of experience. Initially launched on LFS channels, the brand received strong feedback from retailers and consumers, then quickly expanded to other channels. In 2010, it was awarded 'Product of the Year' and 'Creative Product of the Year.' The brand went international in 2012, launching in Sri Lanka.

The Amante brand sells lingerie and sleepwear and has stores in many Indian cities along with a strong online presence. Amante inspires women to confidently pursue dreams of new experiences by providing internationally influenced fashion lingerie designed specifically for Asian body types. With 13 years in business, it is now present in over 200 cities and over 2,500 retail points across India.

The brand's deep understanding of the Indian female body types and learning from around the world help develop premium products combining the latest technology, fabrics, structures, and sophisticated designs. Amante focuses on high fit and comfort levels in all products without compromising on fashion and aesthetics.

Website: https://www.amantelingerie.in/

GapBody bắt đầu bán quần áo nội y vào năm 1996 với quần sịp cotton cơ bản. Giờ đây, thương hiệu có những sản phẩm có thiết kế quyến rũ hơn với các bộ sưu tập quần lọt khe, áo yếm và váy ngủ. Sản phẩm của công ty đã thêm đồ lót nam và bộ sưu tập đồ tắm và nước hoa để tạo ra GapBody. Nước hoa là một danh mục đang phát triển kể từ khi công ty bắt đầu bán nó từ các cửa hàng Gap vào năm 1994. GapBody đã trở thành một trong sáu danh mục mà người mua sắm trực tuyến có thể chọn trên cửa hàng trực tuyến của Gap.

Cửa hàng khái niệm GapBody đầu tiên đã khai trương trong cửa hàng Gap's Cherry Hill, NJ, bán mọi thứ từ đồ lót bikini bằng vải cotton cho đến nước hoa Gap Blue. GapBody trước tiên sẽ được thử nghiệm tại một số địa điểm trong các cửa hàng Gap, nhưng một số nhà quan sát bán lẻ kỳ vọng nó sẽ sớm xuất hiện dưới dạng dòng cửa hàng độc lập tiếp theo trong một dòng sản phẩm được phân khúc bao gồm Gap, GapKids, BabyGap, Oldnavy và Banana Republic. Cũng như các sản phẩm khác của Gap, trọng tâm là những điều cơ bản rẻ tiền.

GapBody đang sử dụng một cách tiếp cận nhẹ nhàng hơn nhiều so với các đối thủ cạnh tranh trong lĩnh vực đồ lót, với những hình ảnh trên Internet mô tả các cặp đôi trẻ trong trang phục đồ lót đơn giản. Điều này trái ngược với hình ảnh quyến rũ mà Victoria's Secret sử dụng cho một chiến dịch truyền hình và các quảng cáo gần như luôn táo bạo của Calvin Klein.

Website: https://www.gap.com/browse/category.do?cid=1015387

Calvin Klein is a globally renowned fashion lingerie brand, world-class quality with a history of bold, non-conformist ideals. Founded in New York in 1968, Calvin Klein's minimalist and provocative aesthetics have driven the brand's approach to product design and communication, creating a canvas for endless self-expression. Product lines under various Calvin Klein brands include women's dresses and suits, men's clothing and tailoring, men's and women's sportswear, golf wear, jeans, underwear, fragrances, eyewear,...

Calvin Klein underwear is globally recognized for its provocative, advanced products and marketing campaigns, consistently delivering innovative designs with superior quality and fit. The brand produces a wide range of clothing for women and men in over 110 countries. Calvin Klein Underwear is also part of the brand. Calvin Klein's underwear has become iconic and forever changed how customers shop for their lingerie. Designed for minimalists seeking comfortable and empowering innerwear, Calvin Klein's lingerie collection offers more than just physical comfort in a gender-neutral design.

Website: https://www.calvinklein.us/en/underwear

Since 1998, Bare Necessities has made bra shopping better. Today, Bare Necessities is the world's leading online intimate apparel retailer. Bare Necessities caters to everyone and every body, bringing you comfort, support, and confidence from the inside out. The company claims to be the second-largest online retailer in the industry after Victoria's Secret with revenue exceeding $66 million. Unlike most lingerie brands in the late 1990s, Bare Necessities always uses models instead of mannequins.

For over 20 years, Bare Necessities' mission has been to make customers feel comfortable and confident in their innerwear. Bare Necessities achieves this by offering a wide range of lingerie sizes across 140 different small brands. By curating styles and colors that will make you feel great wearing Bare Necessities lingerie. And Bare Necessities reminds customers that while size is important, fit is what truly matters. From finding the perfect Bra Fit to Bare Necessities' specialized lingerie sets, this renowned lingerie brand always knows how to please its customers!

Website: https://barenecessitieslingerie.com.au/

Marks & Spencer has long been the most beloved lingerie brand since it first introduced lingerie in 1926. According to the brand, every three women in the UK buy their bras from M&S and over 70 million pairs of M&S knickers are sold annually, equivalent to more than two pairs every second. Marks & Spencer is the number one lingerie retailer in the UK, equally adored and trusted by women in India for its superior quality, style, perfect fit, and great value.

Marks & Spencer sells lingerie as part of a new initiative to boost sales on its website. It is one of the first lingerie brands to provide measurement and customization solutions for women, offering them lingerie that suits every aesthetic and body type. Drawing inspiration from the changing times, from Marilyn Monroe to today's Kim Kardashian, M&S has continually evolved.

Each Marks & Spencer lingerie design is crafted for flexibility and simplicity, as well as elegance. Marks & Spencer offers an elegant lingerie collection for both men and women combining classic design with superior quality while providing plenty of choices. The brand is renowned for high-quality lingerie. Marks & Spencer's bra designs include T-shirt bras, underwired bras with lace panels, lightly padded bras, and high-impact sports bras, catering to every occasion.

Website: https://www.marksandspencer.com/

125 years ago, starting as a modest brassiere manufacturing business in a small warehouse in Heubach, Württemberg, Southwest Germany, Triumph has now evolved into one of the world's leading lingerie and underwear manufacturers. With a prominent crown logo, the global conglomerate has a presence in over 120 countries worldwide. Triumph International is one of the largest lingerie, underwear, sleepwear, and swimwear manufacturers in the world. The company employs a total of 36,400 people, with approximately 18,000 working across 16 manufacturing sites in Austria, Hungary, Portugal, Morocco, Vietnam, Thailand, India, China, and Brazil.

Customer demand is the primary focus of Triumph International Spiesshofer & Braun KG owned by the tradition-steeped Bad Zurzach-based operating company in Switzerland. The company meets these demands through highly innovative product policies, along with the highest standards of materials and production processes, combined with a very strong brand image. Consequently, all collections comply with the human/ecological requirements of the OEKO-TEX Standard 100.

Lingerie collections under the Triumph International brand are also offered to both men and women at over 2,100 company-owned or franchised stores and partners worldwide. Triumph's most important retail markets include Germany, Italy, France, Japan, China, and the United Kingdom.

Website: https://vn.triumph.com/

Established in 1994 by Joseph Corré and Serena Rees, Agent Provocateur is a premium lingerie brand that specializes in producing the most exquisite lingerie, knitwear, and loungewear for women who want to feel confident and sensual every day. Operating in over 30 markets worldwide, with over 600 employees, Agent Provocateur earned £33 million in revenue in 2021. A part of the Frasers Group, with leading brands like Sports Direct.

Agent Provocateur is one of the most iconic lingerie labels globally. The company's philosophy is to 'provide all women with beautiful lingerie they feel satisfied wearing.' This includes catering to customers with diverse tastes and bodies. Agent Provocateur recruits the most skilled designers, weavers, cutters, embroiderers, and finishers from around the world; many of them work at the London headquarters or remotely worldwide.

Agent Provocateur not only offers a variety of styles but also provides different sizes, from cup AJ making it easy for any woman to find what they love! From the silky soft designs of Cailin and Molly Green, to their more affordable designs like Joan and Lorna. Agent Provocateur does not limit itself to a particular lingerie collection; their collections feature classic and sensual styles, sometimes glamorous, extravagant,...

Website: https://www.agentprovocateur.com/int_en/

Jockey is a leading international fashion brand offering products for both men and women since its establishment in the United States in 1876. Ever since inventing the modern men's brief in 1935, Jockey has followed a spirit of continuous innovation to deliver sophisticated designs combining expert tailoring, modern color palettes, and legendary comfort, instilling confidence and dynamism in the wearer. Jockey has a long history of designing authentic, high-quality underwear, sleepwear, and activewear.

The Jockey brand is poised to leverage the booming 'Athleisure' market, harnessing the company's core strengths of quality, comfort, and style. Over 100 years of development, ongoing trend updates, adoption of new technologies, and global market adaptation have made Jockey the most trusted underwear brand, embodying heritage and igniting customer trust and pride. Jockey has garnered attention for its innovative breakthroughs, cementing its status as the most sought-after brand.

Almost every girl needs a good, supportive, and comfortable set of underwear, and Jockey offers various types of underwear to ensure you can buy them in sizes that fit your body perfectly. Jockey is the ideal choice for most women. When it comes to women's Jockey bras, you can purchase cami bras, bras for teens, T-shirt bras, everyday bras, sports bras, and/or bralettes. Jockey provides high-quality bras, comfortable to wear, made from brushed cotton and elastane. These bras are soft, perfectly fitting, and require no constant adjustment.

Website: https://jockey.vn/

Fleur Du Mal is the brainchild of former fashion designer Kiki De Montparnasse, Jennifer Zuccarini. Based in New York City, Fleur du Mal offers elegant lingerie, underwear, hosiery, and bodysuits at affordable prices. They have been providing customers with stylish and high-quality products since 2012. The company's name, Fleur du Mal, is a French term meaning 'flower of evil' or 'evil flower.' Their designs are inspired by the idea of allure and sensuality, all made from the finest fabrics from France.

The brand prides itself on its commitment to quality materials, craftsmanship, and fit. The garments are beautifully crafted to ensure they are comfortable all day long, whether you're wandering or strolling the streets at night. Fleur Du Mal also strives to provide customers with discreet shipping options as well as easy returns for all purchases. Additionally, Fleur du Mal offers free exchanges if you find the size isn't right! Fleur du Mal has received much love from various celebrities including Victoria Beckham, Bella Hadid, and Sarah Jessica Parker.

Website: https://www.fleurdumal.com/