Top 12 Most Visited Websites Worldwide

Twitter is a social media platform that allows users to share their thoughts or opinions in short, engaging messages. Recently, it has gained significant popularity within the global social media community, especially among tech brands, political figures, and media outlets, for announcing and publishing content. This has led to a massive increase in its traffic and user engagement, benefiting both its owners and content publishers. Twitter ranks as the fifth most popular website globally and the third in the United States, trailing behind Facebook in terms of overall visitors. Despite this, Facebook continues to lead globally with over one billion monthly active users. On average, users spend just one minute per day on Twitter compared to the 58 minutes spent on Facebook. This difference is largely due to Twitter's design as a fast-paced information-sharing platform. On April 25, 2022, Twitter's board agreed to sell the company to Elon Musk, CEO of SpaceX and Tesla, for $44 billion, making it one of the largest buyouts in history to turn a public company into a private one. Monthly Traffic: 6.6 billion visits

Once criticized as an unreliable source of information, Wikipedia has now become the world's most successful online encyclopedia, ranking fourth in terms of web traffic. On this platform, users can find information about virtually any topic, and they can explore detailed knowledge about any subject. Wikipedia sees around 6.1 billion monthly visits.

Instagram (often abbreviated as IG or Insta) is a social media platform for sharing images and videos, created by Kevin Systrom and Mike Krieger. In April 2012, Facebook (now Meta) acquired Instagram for approximately $1 billion in cash and stock. The app allows users to upload media that can be edited with filters and organized using hashtags and geotags. Posts can be shared publicly or only with approved followers. Users can explore content by hashtags and locations, and view trending posts. They can also like photos and follow other users to add their content to their personal feed.

One of the most popular social media platforms, Instagram has grown tremendously and now boasts one billion active users globally. Its appealing features draw users in and encourage frequent use. Instagram allows users to share posts, stories, IGTV videos, and reels, which boost the platform's popularity, traffic, and revenue.

Baidu.com is China's leading search engine and AI platform. It accounts for 90% of all searches in China, with billions of searches conducted every month, making it one of the most visited websites globally. As one of the most efficient search engines, and due to Google's absence in China, Baidu serves as the primary and most trusted source of online information in the country.

Yahoo! Inc. is a major American conglomerate offering a broad range of services, including Yahoo! Mail, Yahoo! Search, and Yahoo! News. Founded in January 1994 by two Stanford graduate students, David Filo and Jerry Yang, Yahoo! was officially incorporated on March 2, 1995, and is headquartered in Sunnyvale, California.

Yahoo has remained one of the most visited websites globally for many years. Once a dominant search engine, Yahoo's model has evolved to include features like news, finance, and entertainment-related articles. Its email service also played a significant role in its widespread popularity.

Yahoo was one of the earliest websites to help shape the internet as we know it. Launched in 1995, Yahoo quickly became one of the most popular websites of the first generation of mainstream internet. While it is no longer as prominent as it once was, Yahoo still stands as a major news aggregator and search tool, consistently ranking among the most visited websites globally with approximately 3.8 billion monthly visits. Yahoo currently holds the 9th position in the list of the world’s most popular websites based on traffic.

Monthly Traffic: 3.8 billion visits

Yandex is a major Russian web company with over 60% of Russian internet users depending on its services (and this number is still growing). Yandex is the fourth-largest search engine globally (according to Comscore), processing over 150 million searches daily and serving around 50 million active users. The company’s core principle is that users can find answers to all of their questions. Yandex has a strong presence in Ukraine, Kazakhstan, and Belarus, and holds a 43% market share in Germany. It was founded by Arkady Volozh, Arkady Borkovsky, and Ilya Segalovich.

WhatsApp is a cross-platform messaging application owned by Meta, allowing users to send free messages within their existing mobile networks. WhatsApp is available on platforms such as iOS, BlackBerry, Android, and Windows Phone, making it possible for users on different devices to communicate seamlessly. Since WhatsApp operates using the same internet connection as email and web browsing, combined with its free messaging service, it has become a convenient way to stay connected with friends.

In addition to basic messaging features, WhatsApp allows users to create groups and send unlimited photos, videos, and music to members. WhatsApp processes about 27 billion messages per day and boasts over 450 million active users monthly. More than just an app, WhatsApp has become an essential tool for communication. This free service from the United States enables audio and video calls, text messaging, and file sharing, including location data, documents, images, and contacts. Though primarily a mobile app, WhatsApp is also accessible through desktop versions.

Monthly Traffic: 3.1 billion visits

Amazon Inc. is a multinational technology company based in Seattle, Washington, specializing in cloud computing, digital streaming, artificial intelligence, and e-commerce. Amazon is considered one of the Big Four tech companies, alongside Google, Apple, and Facebook. The company offers video, music, and audiobook downloads and streaming through subsidiaries like Amazon Prime Video, Amazon Music, and Audible. Additionally, Amazon operates a publishing branch (Amazon Publishing), a film and TV production division (Amazon Studios), and a cloud computing arm (Amazon Web Services).

Amazon.com is Amazon's online marketplace, where products from sellers worldwide are categorized for easy browsing. Its advanced algorithms and dynamic buying environment have reshaped consumer purchasing behavior. Rather than using search engines like Google, users now often head directly to Amazon for the most relevant results. As the world's leading online retailer, Amazon offers a vast array of products, including books, CDs, DVDs, movies, toys, electronics, computers, and much more.

By 2020, Amazon's dominance in the online retail industry was undeniable. The company's influence is unmatched, though its only significant competitor in global retail remains Alibaba. While Amazon has expanded to many markets, it has struggled to capture the attention of Chinese consumers.

Monthly Traffic: 2.9 billion visits

Zoom Video Communications Inc. is an American communications technology company based in San Jose, California. The company provides video calling and online chat services through a cloud-based peer-to-peer software platform, used for remote conferencing, remote work, distance learning, and social interaction. Zoom is primarily known for its services tailored to online learning, working, and meetings. It enables users to connect, communicate, and collaborate easily, regardless of the distance between them.

In early 2020, Zoom saw a surge in users after the implementation of lockdown measures due to the COVID-19 pandemic. The company's software products garnered significant attention, especially in terms of security and privacy concerns. Notably, the platform allows users to host meetings with up to 500 participants. Despite the massive scale of these meetings, Zoom's system performs without the lag or stuttering issues commonly experienced by other software.

Monthly Traffic: 2.7 billion visits

It comes as no surprise that Google ranks as the most visited website in the world. The giant search engine has evolved beyond just a website; it has become synonymous with searching itself. If you want to find something, simply head to Google, type in your query, and an endless stream of results is returned instantly. On average, Google handles over one billion searches per day.

Today, Google is more than just a search engine. It offers a wide range of products and services, including Google Calendar, Google Docs, Google Drive, and more. With over 40,000 searches reported every second, Google processes over 1.2 trillion searches annually! No matter what anyone wants to know, Google is the go-to tool. Google Search dominates nearly the entire search engine market, thanks to its vast network of servers and advanced technology. According to internet analytics firm StatCounter, Google controlled 77.54% of the search market in the US, leaving Yahoo! and Microsoft combined with just 20.36% back in 2009.

In Vietnam, Google holds a similarly dominant share of the search market, although local search engines like Sóc Bay, La Bàn, and more recently Cốc Cốc, are making efforts to carve out their niche. Cốc Cốc’s rise has even attracted attention from international media outlets like CNN and AP.

Monthly Traffic: 92.5 billion visits

YouTube is a global platform providing videos for entertainment, and it’s no surprise that Youtube.com is the most visited website worldwide. This site has maintained its second-place ranking this year as its impressive statistics continue to rise. Nearly 5 billion videos are watched on YouTube daily. The platform attracts over 30 million visitors each day, with more than 300 videos being uploaded every minute.

YouTube is not just a hub for entertainment but has also become an invaluable tool for learning. Every minute, hundreds of new videos are uploaded, and users watch over a billion hours of content on YouTube. With the growth of the internet, YouTube has emerged as a massive platform over the past few years. A product of Google, YouTube generates billions in revenue each year. It enjoys such high traffic because most of its videos are free to watch, and there is an abundant selection of videos available without needing to download them, including music videos, clips, movie trailers, and vlogs — catering to all ages and interests. As of today, the site claims to have over 800 million videos.

Monthly Traffic: 34.6 billion visits

Facebook is a social media platform and online networking service founded in 2004 in the United States, owned by Meta Platforms, based in Menlo Park, California. It was created by Mark Zuckerberg along with his Harvard University peers and roommates: Eduardo Saverin, Andrew McCollum, Dustin Moskovitz, and Chris Hughes. Facebook is considered one of the 'Big Four' tech companies, alongside Amazon, Apple, and Google.

Facebook is one of the leading social media platforms, with 2.78 billion active users each month. Due to its user-friendly design, Facebook has seamlessly integrated into our daily lives, making information sharing easier than ever before. Connecting with friends, sharing news or updates, and more, its user-centric features have made it popular across all age groups, earning it the title of the third most visited website globally.

It probably won’t surprise you to see Facebook, the largest social media platform in the world, as the second most visited website globally. According to a SimilarWeb study, the average person spends around 58 minutes per day on Facebook, a key indicator of its popularity. Facebook has also capitalized on its global reach, with a market value currently standing at $750 billion.

Monthly Traffic: 25.5 billion visits