Top 14 Most Popular Cosmetics Brands in Vietnam

The Face Shop is a subsidiary of LG Group, specializing in beauty and skincare products that have gained wide popularity in South Korea. The brand’s main focus is on facial and body skincare, cleansers, body wash, and cosmetics.

Much like Innisfree, The Face Shop emphasizes the use of natural ingredients in its products, packaged in simple, yet elegant designs that attract consumers. The brand’s most iconic line is its rice-based skincare products, which have become a signature of The Face Shop—elegant, natural, and distinctive.

The prices of The Face Shop products are slightly higher than other brands, but this does not deter consumers from purchasing. On average, the cost of their products ranges from 400,000 to 500,000 VND, with quality that justifies the price. Currently, The Face Shop stores are widely available, making it easy for customers to find and enjoy these high-quality products.

Website: https://thefaceshop.com.vn/

Beauty enthusiasts are likely already familiar with this brand. Known for its unique philosophy, Skin Food embraces the motto: "beauty food for the urban sweety," positioning its products as nourishment for the skin.

With over 895 stores across South Korea and a vast range of products to meet the needs of beauty lovers both locally and internationally, Skin Food offers a refreshing and revitalizing experience. Its products are designed to nourish and rejuvenate the skin, promoting cell regeneration and providing essential nutrients. Of course, this high level of quality comes at a premium price. One of the brand’s standout products is the Black Sugar Mask, priced around 300,000 VND for a 100g jar.

The lasting success and popularity of Skin Food speak to the quality of its products and the trust of millions of loyal customers. Skin Food remains an essential brand for any beauty enthusiast’s makeup collection.

Website: https://theskinfood.us/

Clinique was founded after Evelyn Lauder, the daughter-in-law of Estée Lauder, read an article in Vogue titled "How to Get Perfect Skin." In August 1968, the skincare brand Clinique was launched with the commitment that all of its products would be allergy-tested and 100% fragrance-free—an important distinction in today's environment of increasing skin sensitivities.

Clinique is a skincare brand developed by dermatologists. Before releasing new products, Clinique conducts trials with 600 volunteers. This brand is currently managed by the Estée Lauder Companies. In addition to its range of fragrances and makeup, Clinique also offers skincare lines, including its Medical Skincare, which is available only at hospitals. Their moisturizers and serums are consistently updated with the latest technology.

What sets Clinique apart is the scientifically-backed ingredients that benefit the skin. Their most famous product is the 3-step system: cleansing, exfoliating, and moisturizing. Other popular products include sunscreens, acne treatments, and self-tanning formulas. Clinique's makeup collection is also highly regarded, with foundations offering sun protection, as well as mascaras, eyeshadows, blushes, lipsticks, and lip glosses. Today, Clinique can be found in over 135 countries, with more than 17,000 stores worldwide.

Website: https://www.clinique.vn/

Maybelline is a cosmetics brand founded in the United States in 1915, specializing in affordable makeup products. The name Maybelline was created by combining the names Mabel and Vaseline. Maybelline is a subsidiary of the French multinational L’Oréal Group. After over 100 years in business, Maybelline products are now available in more than 129 countries worldwide.

Maybelline’s mission is to provide groundbreaking scientific formulas in beauty, empowering women with products that enhance their confidence and bring out their sharp, sophisticated appearance. The brand is widely popular for offering quality products at incredibly affordable prices.

It is especially known for makeup essentials like foundation, setting powder, mascara, and lipsticks. The brand's reputation for both quality and affordability has made it a favorite among consumers, with prices ranging from 100,000 to 350,000 VND per product in the market.

Website: https://www.maybelline.vn/

Bioderma is a renowned French dermatological brand, widely recommended by skin experts around the world. Founded by Jean-Noel Thorel, with the support of leading dermatologists, Bioderma has incorporated advanced biological ingredients into its products, laying a solid foundation for the brand's long-lasting growth.

Bioderma products are designed to promote healthy, gentle skin, even for the most sensitive types. The brand is now present in over 90 countries worldwide and is trusted by over 33,000 dermatologists globally who recommend its products for their effectiveness and safety.

If you're concerned about the price, rest assured that Bioderma offers affordable options for various sizes, with reasonable quality that's worth the investment. Prices typically range from 100,000 to 380,000 VND depending on the product.

Website: https://www.bioderma.com.vn/

La Roche-Posay is one of the most renowned skincare brands, founded in 1975 by pharmacist Rene Levayer and currently owned by L'Oréal. Over the years, the brand has continuously evolved, launching a wide range of skin care products that are safe, gentle, and suitable for all skin types and needs. It has expanded to over 50 countries, including Vietnam, where it is a highly trusted and popular choice among consumers.

With its unique beauty technology, La Roche-Posay has achieved exceptional results, winning over even the most discerning customers. All of its products contain gentle and safe ingredients that do not cause irritation or allergic reactions.

La Roche-Posay is well-known for its product lines such as sunscreens, acne treatments, makeup removers, thermal water sprays, serums, and facial cleansers. The high quality of these products is a major factor contributing to the brand's strong customer satisfaction. Prices for La Roche-Posay products are in the mid-range, typically ranging from 150,000 to 500,000 VND.

Website: https://www.larocheposay.vn/

MAC is one of the most well-known and beloved cosmetic brands, especially popular among women in Vietnam. From the makeup tables of celebrities to the everyday makeup bags of regular girls, MAC products can be found almost everywhere. It's undeniable how "hot" this brand is. Let's dive into some key details about this iconic brand!

MAC stands for Make-up Art Cosmetics, founded in 1984 with its headquarters in New York. Today, the brand boasts over 500 stores worldwide, including in Vietnam. Known for its artistic approach to color, MAC's products emphasize precision, elegance, and detail. Their product range is extensive, including lipsticks, eyebrow pencils, eyeliners, blushes, powders, concealers, mascaras, and more.

Finding MAC products is a breeze. You can visit MAC stores at shopping malls or shop online through their official store on Lazada.

Website: https://www.maccosmetics.com.vn/

Neutrogena is a renowned American skincare and cosmetics brand, offering products such as face cleansers, sunscreens, anti-aging creams, hair care, and makeup. It is highly recommended by dermatologists worldwide. The brand has expanded to over 70 countries and continues to grow. Neutrogena's products are developed by experts in dermatology, with unique formulations designed to be suitable for all skin types. It has earned a loyal following for its quality and effectiveness.

The brand offers a wide range of products, including face care, hair care, body care, and cosmetics. Popular items include: Neutrogena Oil Free Acne Wash Pink Grapefruit, Neutrogena Makeup Remover Cleansing Towelettes, Neutrogena Hydro Boost Water Gel, Neutrogena Lip Moisturizer Sunscreen SPF15, and Neutrogena Rainbath. Although Neutrogena doesn't have a physical store in Vietnam, their products can easily be purchased through online platforms like Shopee and Lazada.

Website: https://www.neutrogena.com/

Olay is a renowned international beauty brand founded in the 1950s by sisters Graham Wulff in South Africa. Initially, the brand started with a skincare product, a facial cream called "Oil of Olay Beauty Fluid." Over time, the company rebranded as Olay and has grown into one of the leading global beauty brands, with a focus on high-quality skincare and anti-aging solutions.

Olay was a pioneer in developing advanced skincare technology and has introduced significant innovations in the beauty industry, including sunscreens, anti-aging creams, and nourishing serums. The products often combine scientific formulas with natural ingredients, using peptides, hyaluronic acid, and antioxidants to maintain and improve skin health.

Through its commitment to quality and effectiveness, Olay has earned the trust of consumers worldwide. The brand offers a wide range of products suitable for all skin types, from oily to dry and sensitive skin. Olay's ongoing research and development have helped the brand maintain its leadership in the cosmetics industry and remain a favorite choice for beauty enthusiasts globally, including in Vietnam.

Website: https://www.olay.com/

The Body Shop is a globally renowned beauty brand founded by Anita Roddick in Brighton, UK, in 1976. The brand is famous for its commitment to environmental sustainability and its mission to promote beauty with a social conscience. The Body Shop is not just a cosmetics company, but a symbol of respect for nature and humanity.

The Body Shop is well-known for its use of natural ingredients and its cruelty-free production processes. The company has set high standards for product quality while also striving to create positive social and environmental change. Its range includes skincare, makeup, haircare, body care, sunscreens, and many other products. One of The Body Shop’s unique features is the diversity of scents and ingredients it uses. The brand has developed numerous product lines featuring key ingredients like coconut oil, shea butter, lavender, green tea, and various fruits. These products not only offer effective skincare but also provide a pleasant and relaxing sensory experience.

In addition to offering high-quality products, The Body Shop is also renowned for its charitable and social initiatives. The brand frequently supports environmental protection projects, community care, and contributes to important social causes. With its sustainable mission and social impact, The Body Shop has garnered a large base of supporters and has become a symbol of meaningful beauty.

Website: https://www.thebodyshop.com.vn/

Estée Lauder is a prestigious luxury beauty brand, named after its founder, Estée Lauder, an American entrepreneur and beauty visionary. Established in the 1940s in New York, the brand quickly became synonymous with elegance and high quality in the beauty industry.

Renowned for its advanced skincare and makeup products, Estée Lauder has been a leader in defining beauty trends and skincare technologies. Its commitment to research and innovation has resulted in high-performance products that use premium ingredients to deliver the best care for the skin. Estée Lauder’s extensive product range includes everything from basic skincare to advanced anti-aging treatments, high-quality makeup, and even luxury perfumes. The brand is also known for collaborating with renowned beauty experts and famous designers to create exclusive and innovative product collections.

Estée Lauder is not just about enhancing outer beauty; the brand also understands that confidence and feeling good about oneself are equally important. This philosophy drives them to continually create exceptional beauty experiences for their customers, whether through daily skincare routines or unique makeup styles. With its rich history, exceptional reputation, and unwavering commitment to quality, Estée Lauder has become an icon in the beauty industry, beloved and trusted by people worldwide.

Website: https://www.esteelauder.com.vn/

Founded in 1872, Shiseido is renowned as the oldest cosmetics brand in the world and the largest beauty brand in Japan. Initially, the company launched toothpaste as its first product, but over time, Shiseido began to focus on a wide range of beauty products, including perfumes, anti-aging creams, powders, and skincare solutions. The brand quickly expanded its reach, becoming a household name in Japan, Southeast Asia, and eventually Europe.

Rooted in Japanese culture, Shiseido products emphasize deep nourishment, long-term skin improvement, and subtle care that works from within. Rather than focusing on quick visible results, the brand emphasizes gradual, lasting benefits. This meticulous approach is reflected in the premium pricing of Shiseido products compared to its competitors. For example, one of its most popular items, the Shiseido White Lucent All Day Brightener SPF 36/PA+++, is priced at around 1.2 million VND for a 50ml bottle.

Despite the higher cost, consumers continue to appreciate Shiseido products for their long-term effectiveness. Recently, Shiseido also launched a men's skincare line, addressing the growing demand for men's grooming products. With its commitment to quality and innovation, Shiseido is set to remain a major player in the beauty industry for years to come.

Website: https://www.shiseido.com.vn/

Innisfree is a renowned cosmetics brand known for its all-natural ingredient formulations. It is a subsidiary of AmorePacific, a leading conglomerate from South Korea.

Innisfree products are available in numerous countries, particularly across Southeast Asia. The brand caters not only to women but also to men, offering a wide range of skincare and beauty products. Over the years, Innisfree has released a variety of products, all characterized by appealing packaging, affordable pricing, and the use of natural ingredients that provide a safe and comfortable user experience. Their offerings include cushion foundations, toners, lotions, creams, sunscreens, lipsticks, and face masks, among others.

Innisfree has gained further popularity through its partnerships with celebrities, including actors, singers, and models, which has helped the brand achieve widespread recognition. Typical product prices for Innisfree range from 300,000 to 400,000 VND. The brand has successfully built a strong identity and earned the trust of millions of consumers annually.

Website: https://www.innisfree.vn/

Another beloved brand under AmorePacific, Etude House has become one of the favorite beauty brands among the youth. Known for its great quality and budget-friendly prices, Etude House caters to young women, particularly students. Since its founding in 1999, the brand has expanded with hundreds of stores across major Southeast Asian countries. The brand has continuously refreshed its promotional campaigns with popular celebrities like 2NE1, F(x), Lee Min Ho, and Park Shin Hye, further solidifying its connection with young audiences.

One of the brand's most popular products is the cushion foundation (commonly known as “cushion”). Despite being more affordable compared to other high-end brands, Etude House offers excellent quality that has earned it a loyal following. In addition to cushions, Etude House offers a wide range of beauty products such as moisturizers, sunscreens, anti-wrinkle creams, and whitening treatments—all reasonably priced for the beauty-conscious consumer. The brand’s best-selling product is the Precious Mineral Moist Any Cushion, priced at around 320,000 VND. Another standout feature of Etude House is its eye-catching, cute, and attractive product packaging that appeals to many consumers.

While there are plenty of other brands offering competitive prices and quality, Etude House continues to be a trusted name in the beauty industry.

Website: https://www.etudehouse.com/int/en/