1. Estée Lauder
Estée Lauder is one of the most renowned beauty brands in the world. From humble beginnings as a small business, Estée Lauder has grown into a global corporation with 27 well-known brands under its umbrella, such as DKNY, Smashbox, Coach, and Clinique. Its product range includes skincare, cosmetics, perfumes, and haircare products that have become synonymous with luxury and quality.
For nearly 70 years, Estée Lauder has stayed true to the philosophy inspired by its founder: "Every Woman Can Be Beautiful." The brand is recognized for its leading skincare products, including advanced moisturizers, serums with cutting-edge technology, and top-tier sunscreens. In the makeup category, Estée Lauder’s standout products include foundations (with shades for all skin tones), concealers, powders, blushes, eyeshadows, and long-lasting lipsticks, all of which have earned the trust of women worldwide.
Some must-try products from Estée Lauder include:
- Estée Lauder Advanced Night Repair Serum: This serum deeply hydrates and soothes the skin, reduces dark spots and under-eye circles, and is suitable for all skin types, including dry and sensitive skin.
- Double Wear Cushion BB: A highly popular foundation with excellent coverage, even for acne-prone skin, providing a radiant and fresh complexion with a super lightweight formula.
- Estee Lauder Revitalizing Supreme+: A multi-action cream that nourishes deeply and helps the skin combat signs of aging caused by both time and environmental factors.
REFERENCE INFO:
Origin: USA
Website: http://www.esteelauder.com.vn/
Facebook Page: https://www.facebook.com/EsteeLaudervn


2. Revlon
Revlon was founded in 1932 by Charles Revson, his brother Joseph, and chemist Charles Lachman, whose initial "L" became part of the brand name we know today. Over the years, Revlon has grown into a trusted and respected name in the beauty industry, offering a wide range of products, including makeup, skincare, and haircare items.
Today, Revlon operates under four main product lines: Revlon and Almay for color cosmetics, Revlon Colorsilk for hair dye, Revlon makeup tools, and the Charlie fragrance line. The brand is especially renowned for its makeup products, such as lipsticks, including popular options like Revlon Super Lustrous and Revlon Ultra HD Matte Lip Color.
Revlon is known for being an affordable, accessible cosmetics brand that appeals to people worldwide, including in Vietnam. The company rigorously tests all products using the most advanced technology to ensure safety, creativity, and quality, which has earned it a loyal following. Today, Revlon products are sold in over 175 countries around the world.
REFERENCE INFO:
Origin: USA
Website: http://www.revlon.com/
Facebook Page: https://www.facebook.com/RevlonVietnam

3. L'Oreal
The cosmetics giant L'Oréal Paris traces its origins to the brand Auréole, founded by French chemist Eugene Schueller, who created the first artificial hair dye. Over 100 years since its inception, L'Oréal has grown into the largest beauty and skincare company globally, offering products for hair care, skincare, and cosmetics. Some of its most popular products include: L'Oreal Rouge Magique Lipstick, L'Oreal Paris Miss Manga Voluminous Mascara, L'Oreal Paris True Match Cushion Silky Foundation, and L'Oreal Paris White Perfect Facial Cleanser.
Today, L'Oréal is present in over 120 countries and operates on the principle of creativity, delivering high-quality products at the best possible prices for consumers worldwide. L'Oréal products are constantly evolving and improving to meet the diverse needs of its customers.
REFERENCE INFO:
Origin: France
Website: http://www.lorealparis.com.vn/
Facebook Page: https://www.facebook.com/LOrealParisVietnam


4. MAC
MAC (Make-up Art Cosmetics) is a world-renowned professional makeup brand. MAC has always been at the forefront of introducing new makeup trends, offering products with simple yet sophisticated designs, unique colors, and true-to-life pigmentation. A key feature of MAC is that most of its products are oil-free and come in a wide variety of shades.
Every year, MAC releases limited-edition collections that captivate women around the globe. Despite being a prestigious high-end brand, MAC products are reasonably priced, making them popular worldwide.
MAC's range of products is beloved by beauty enthusiasts, including face wash gels, glosses, matte lipsticks, lip balms, exfoliating creams, eyeliners, setting powders, cleansing oils, and even makeup brushes. Some standout products include: M.A.C Versicolour Varnish Cream Lip Stain, M.A.C Studio Fix Fluid Foundation SPF 15, M.A.C Waterweight SPF 30 Foundation, M.A.C Powder Blush, and M.A.C Lipstick.
REFERENCE INFO:
Origin: USA
Website: https://www.maccosmetics.com.vn/
Facebook Page: https://www.facebook.com/MACcosmetics/

5. 3CE Style Nanda
3CE Style Nanda is a popular South Korean beauty brand that has recently surged in popularity. Known for its captivating lipstick collections, 3CE Style Nanda has won the hearts of women worldwide. Their lip products are not only best-sellers in South Korea but often sell out globally, leaving many customers disappointed. Additionally, 3CE Style Nanda’s 3CE Studio collection, featuring a range of cosmetics like lipsticks, eyeshadows, powders, and mascaras in adorably designed packaging, has also garnered immense love from beauty enthusiasts everywhere.
Some of 3CE’s most beloved products include: 3CE Mood Recipe, 3CE Red Recipe, 3CE Velvet Lip Tint, 3CE Soft Lip Lacquer, and 3CE Slim Velvet Lip Color.
REFERENCE INFO:
Origin: South Korea
Website: http://en.stylenanda.com/
Facebook Page: https://www.facebook.com/stylenandaen

6. Urban Decay
Urban Decay is a reputable California-based cosmetics brand known for pushing the boundaries of makeup colors, helping users achieve a natural, flawless look. The brand was acquired by L'Oréal in 2012. Urban Decay is famous for its face, nail, and body products, catering to the needs of the younger generation.
Urban Decay's most famous and best-selling product worldwide is the Urban Decay Naked eyeshadow palette. The legendary Naked 3 Palette, with 12 luxurious, seductive shades, has solidified Urban Decay's status as a global beauty brand. The palette comes with a high-quality eyeshadow brush and is ideal for creating neutral eye looks that work for all skin tones and face shapes.
For makeup enthusiasts, the Urban Decay Naked 3 Palette is a must-have, and for beginners, it's a fantastic essential for creating natural eye looks. Another highly praised product from Urban Decay is the Naked Skin Foundation, a BB cream that provides a flawless, natural finish.
REFERENCE INFO:
Origin: USA
Website: http://www.urbandecay.com/
Facebook Page: https://www.facebook.com/urbandecayglobal

7. Thefaceshop
Thefaceshop is a South Korean company that produces and distributes skincare and beauty products, utilizing natural ingredients in many of its formulations. The brand combines the best of nature and science to create effective skincare solutions.
Today, Thefaceshop operates in over 23 countries with more than 900 stores, offering a wide range of products including facial and body skincare, shower gels, makeup tools, and cosmetics. Some of their best-selling products include:
- RICE WATER BRIGHT CLEANSING LIGHT OIL
- RICE WATER BRIGHT FOAMING CLEANSER
- WHITE SEED BRIGHTENING TONER
- REAL NATURE RICE SHEET MASK
- CHIA SEED NO SHINE INTENSE HYDRATING CREAM
Thefaceshop offers affordable prices, making it accessible for people with an average monthly income of 3-4 million VND. Their products are known for being gentle and safe for the skin, earning the trust and preference of many beauty lovers. The brand also runs exciting promotions during holidays and provides excellent after-sales service to its customers.
REFERENCE INFO:
Origin: South Korea
Website: http://www.thefaceshop.com
Facebook Page: https://www.facebook.com/The-Face-Shop-263623903816550/

8. Yves Rocher
Yves Rocher is a leading French skincare brand known for its natural ingredients, and it was voted as one of the most beloved cosmetic brands in 2011. Today, Yves Rocher is present in over 90 countries, with more than 4,000 stores and beauty care centers around the globe.
The brand offers a diverse range of products including shower gels, facial cleansers, perfumes, skincare for both face and body, as well as cosmetics. Notable products include: Yves Rocher Pure Camile Deep Cleansing Gel, Yves Rocher Moisture Boost Concentrate, Yves Rocher Roll On Eye Wrinkles & Radiance, Yves Rocher Wrinkles & Radiance Cream, and Yves Rocher Micellar Cleansing Oil, among others.
In Vietnam, Yves Rocher stores are known for their professional customer service, exciting promotions, and exceptional after-sales support.
REFERENCE INFO:
Origin: France
Website: https://www.yvesrocher.vn/
Facebook Page: https://www.facebook.com/yvesrocherinvietnam/

9. Sulwhasoo
Combining the finest elements from nature, ancient wisdom, and modern science, Sulwhasoo is regarded as the premium herbal skincare brand in South Korea. This brand belongs to the high-end segment of Amore Pacific, the largest cosmetic group in South Korea, known for its extensive portfolio of beauty brands.
Sulwhasoo represents a holistic approach to beauty, blending the profound knowledge of Asia with cutting-edge scientific advancements. The unique combination of Jaumdan and ginseng—the legendary herbal ingredient—has been developed by Sulwhasoo's expertise in traditional Korean herbal medicine. Over nearly 50 years since 1996, Sulwhasoo has perfected methods to cultivate, extract, and process Korean ginseng, a globally renowned medicinal herb. The brand utilizes the powerful properties of ginseng to enhance skin brightness and improve absorption, ensuring unparalleled technological excellence in the production of ginseng-based skincare.
Sulwhasoo offers a wide range of products from cleansing to skincare and cosmetics. In addition to products designed for women, Sulwhasoo has also launched several product lines dedicated to men:
- Facial Cleansers: Snowise Brightening Cleansing Foam, Gentle Cleansing Foam Ex, Gentle Cleansing Oil Ex, etc.
- Toners: Timetreasure Invigorating Water, Bloomstay Vitalizing Water, Essential Balancing Water Ex, Gentle Cleansing Water, etc.
- Moisturizers: Timetreasure Invigorating Cream, Bloomstay Vitalizing Cream, Essential Firming Cream Ex, Snowise Brightening Cream, Timetreasure Invigorating Emulsion, Snowise Brightening Emulsion, Concentrated Ginseng Renewing Emulsion, Timetreasure Renovating Serum Ex, Snowise Brightening Serum, etc.
- Eye Care: Bloomstay Vitalizing Eye Cream, Essential Rejuvenating Eye Cream Ex, Snowise Brightening Eye Serum, etc.
REFERENCE INFORMATION:
Origin: South Korea
Website: https://www.sulwhasoo.com/vn/vi/about/index.html
Facebook Page: https://www.facebook.com/SulwhasooVietNam


10. Shiseido
Shiseido is one of the oldest and most renowned beauty brands in the world, founded in 1872. Initially, it was a Western-style pharmacy in the Ginza district of Tokyo, Japan, established by pharmacist Arinobu Fukuhara following his travels to Europe and America. The name Shiseido comes from the Yi Jing, the ancient Chinese text on changes and principles of life. This fusion of Western science and Eastern beauty secrets has always been at the core of Shiseido's development strategy, from its inception to the present day.
The mystique and sophistication of a distant land, combined with traditional Eastern fragrances, colors, and aesthetics, are reflected in every Shiseido product. To continue its long-lasting success, Shiseido's business model is guided by five core principles of management established in 1921: top-quality, coexistence and prosperity, customer respect, sustainability, and trust. Initially, Shiseido focused on developing skin-whitening and foundation products, with its first product, Eudermine, still in production today.
Currently, Shiseido operates over 25,000 stores globally and owns 11 smaller brands with a broad range of skincare and haircare products for all age groups. In 2012, Shiseido celebrated its 140th anniversary. Some of Shiseido's most popular product lines include Future Solution LX, White Lucent, Perfect UV Protector, Perfect Rouge, and their latest Ultimune skin defense line.
REFERENCE INFORMATION:
Origin: Japan
Website: https://www.shiseido.com.vn/
Facebook Page: https://www.facebook.com/ShiseidoVn


11. Sebamed
Sebamed is a leading brand in the pharmaceutical skincare industry, specializing in products suitable for the whole family. It belongs to the Sebapharma group, based in Germany. Established in the 1950s, Sebamed has built its reputation through over 120 dermatological studies and clinical trials, establishing its credibility and product quality in the field of public health care.
Sebapharma has merged the processes of pharmaceutical and cosmetic manufacturing to create optimal skincare products with a balanced pH of 5.5, ensuring that the skin's natural acid mantle is preserved. This approach helps protect the skin in the most effective way. Sebamed products are now available in over 85 countries, including the UK, France, Germany, the US, and Australia, with specialized lines for babies, sensitive skin, acne-prone skin, eczema, sun protection, and other dermatological conditions. Today, Sebamed is an essential brand in many households around the world.
Popular Products:
Sebamed pH5.5 Acne Clearing Gel, Sebamed pH5.5 Anti-Bacterial Face Wash, Sebamed pH5.5 Oil Control Moisturizing Gel, Sebamed pH5.5 Toner for Pore Minimizing, Sebamed pH5.5 Exfoliating Cleanser for Acne...
REFERENCE INFORMATION:
Origin: Germany
Website: https://www.sebamed.com.vn/
Facebook Page: https://www.facebook.com/sebamedvn/


12. Kiehl's
Kiehl's is a globally recognized skincare brand that has gained immense popularity among beauty enthusiasts. Known for its wide reach and hot status, Kiehl's continues to strengthen its position in the beauty industry. Its products have consistently ranked among the best-selling skincare items worldwide.
In April 2010, L'Oréal acquired Kiehl's for approximately $100 - $150 million. The acquisition took two years to finalize, as Kiehl's was hesitant to sell at the time due to its rising fame and increasing demand. L'Oréal's strategy was to preserve Kiehl's distinct identity: simple packaging, products appealing to both genders, high-quality ingredients, and a non-traditional marketing approach (avoiding mainstream media promotions like many other brands). L'Oréal's influence helped Kiehl's elevate to a premium brand with global recognition. Today, Kiehl's operates 250 stores worldwide and is available at over 1,000 retail locations.
Popular Kiehl's products include: Kiehl's Blue Astringent Herbal Lotion, Kiehl’s Calendula Herbal Extract Alcohol-free Toner, Kiehl's Calendula Deep Cleansing Foaming Face Wash, Kiehl's Clearly Corrective™ Dark Spot Solution...
REFERENCE INFORMATION:
Origin: USA
Website: https://kiehls.com.vn/
Facebook Page: https://www.facebook.com/Kiehls


13. Oriflame
Oriflame Cosmetics S.A (also known as Stella Ivy Cosmetic) is the full name of Oriflame. The company provides a wide range of products including skincare, beauty, accessories, and dietary supplements. Oriflame was co-founded in 1967 by brothers Jonas af Jochnick and Robert af Jochnick. Over the decades, Oriflame has proven its quality and solidified its position on the global stage.
With 50 years of operation, the brand is now present in more than 61 countries, generating over 1.5 billion euros annually from over 1,000 different products. Oriflame's outstanding marketing achievements include recognition in the Zlaty Stredni competition, where they won a special award for their publication, “The Oriflame Way.” This success reflects the brand's unwavering commitment to quality. Additionally, Oriflame’s production processes and ingredients, primarily sourced from the pristine environments of Scandinavia and Sweden, further affirm the brand's excellence. These regions are home to plants that thrive in extreme conditions with minimal sunlight and harsh winters, and as a result, they are rich in nutrients, vitamins, and antioxidants that are beneficial for skincare.
Oriflame boasts a vast array of products, including skincare, fragrances, haircare, cosmetics, and health supplements. Some of their standout products include:
- Skincare: NovAge, Optimals, Pure Skin, Love Nature...
- Personal Care: Milk & Honey Gold, Essense&Co, Sun Zone, Feet Up, HairX...
- Fragrances: Giordani Gold, Possess, Eclat, Born To Fly...
- Cosmetics: Giordani Gold, The ONE, Colour Box;
- Health Supplements: Wellness Packs, Omega 3, WellnessKids Multivitamins & Minerals, Astaxanthin, Hair & Nail NutriComplex, Wellness Shakes...
REFERENCE INFORMATION:
Origin: Sweden
Website: https://www.oriflame.vn/
Facebook Page: https://www.facebook.com/oriflamevn/


14. Avon
Avon Products, Inc, commonly known as Avon, is a brand renowned for its cosmetics and direct sales model (also known as multi-level marketing or MLM). Founded in 1886 by David H. McConnell in New York City, Avon has grown to become the fifth-largest beauty product manufacturer globally and ranks second in the world for direct sales with approximately 6.4 million representatives. The current CEO is Sheri McCoy, and Andrea Jung serves as the chairperson of the board.
Today, Avon distributes its products in over 143 countries, with nearly 5 million independent sales representatives. The brand offers a diverse range of products including skincare, personal care, fragrances, makeup, jewelry, and fashion accessories. Some of Avon's standout product lines include:
- Avon Colour: This is Avon's global number one brand, known for its diverse range of products and rich colors that satisfy even the most discerning professional makeup artists. Avon Color is divided into three categories: first, products that help makeup last longer; second, products with a bronze-toned finish; and third, products with lighter shades and plant-based ingredients that offer a modern, alluring look.
- Anew: Avon’s top skincare line, Anew, is divided into three types: Anew Retroactive targets early signs of aging, Anew Ultimate works to prevent skin sagging with “golden mesh” technology, and Anew Clinical focuses on non-invasive options for those seeking results without the pain of cosmetic surgery.
REFERENCE INFORMATION:
Origin: USA
Website: https://www.avon.com/
Facebook Page: https://www.facebook.com/Avon/


15. Etude
Etude House is a cosmetics brand under the renowned Amorepacific Corporation, established in 1995. The name 'Etude' comes from the French word for 'study' or 'research'.
Etude House offers a wide range of makeup and beauty products. Since its inception, the brand has captivated consumers with its cute, modern packaging and trendy designs. It is particularly famous for its makeup lines, including lipsticks, blushes, and eye shadows. Today, Etude House has expanded its presence to several Asian countries, including Thailand, Indonesia, Singapore, and the Philippines. The brand often selects popular young celebrities as its brand ambassadors, such as Lee Min-ho, Park Shin-hye, Jang Keun-suk, Song Hye-kyo, and Red Velvet, to appeal to a youthful audience.
Etude House consistently introduces new collections and products to keep up with current trends. Their extensive product range includes face, eye, and lip makeup, cleansing products like facial cleansers and toners, as well as skincare and body care items. Some of the standout products from Etude House include:
- Etude House Play Color Eyes Cherry Blossom
- Dear Darling Tint Lipstick (4.5gr)
- Etude House Matte Chic Lip Lacquer
- Bubble Hair Coloring Foam
- Drawing Eye Brow Pencil, ...
REFERENCE INFORMATION:
Origin: South Korea
Website: https://www.etude.com/int/en/index.php/
Facebook Page: https://www.facebook.com/etudeglobal/


16. Neutrogena
Neutrogena is a renowned American cosmetics brand founded in 1930 by Emanuel Stolaroff. The company offers a wide range of products, including skincare, haircare, and sun protection products like sunscreens. Neutrogena is one of the most popular dermocosmetic brands, trusted and recommended by renowned dermatologists worldwide. Today, the brand has hundreds of branches around the globe and is considered a reliable name in the beauty industry, beloved by beauty enthusiasts everywhere.
Neutrogena offers a diverse selection of products tailored to different skin and hair types. Some of the major product categories include:
Skincare Products:
- Makeup removers and cleansers: Neutrogena Oil-Free Acne Wash Pink Grapefruit, Oil-Free Acne Wash, Fresh Foaming Cleanser, Visibly Clear Shine & Pore, Oil-Free Eye Makeup Remover, Makeup Remover Cleansing Towelettes, Hydro Boost Cleanser Micellar Water, etc.
- Moisturizers: Neutrogena Hydro Boost Water Gel, Healthy Skin Anti-Wrinkle Night Cream, Oil-Free Moisture Sensitive Skin, Oil-Free Acne Moisturizer Pink Grapefruit, Visibly Clear, etc. Body moisturizers include Norwegian Formula Body Moisturizer for Dry Skin, Body Oil Light Sesame Formula, Norwegian Formula Moisture Wrap Body Lotion, and Body Lotion Light Sesame Formula.
- Lip balms: Revitalizing Lip Balm Sunscreen SPF 20, Stick Levres Nutrition, Naturals Lip Balm, Lip Moisturizer Sunscreen SPF15, etc.
Sun Protection Products:
- Sunscreens: Clear Face Liquid Lotion Sunscreen Broad Spectrum SPF 55, Sensitive Skin Sunscreen Lotion SPF 60, Ultra Sheer Dry Touch, Beach Defense SPF 70 Lotion, etc.
Makeup Products:
- Foundation: Neutrogena Hydro Boost Hydrating Tint, Neutrogena Skin Clearing Liquid Makeup, Neutrogena Healthy Skin Liquid Makeup, etc.
- Powder: Neutrogena Skin Clearing Mineral Powder, Healthy Skin Compact Makeup, Neutrogena Shine Control Powder, etc.
- Eye Makeup: Neutrogena Nourishing Long Wear Eye Shadow with Built-In Primer, Nourishing Eyeliner, etc.
Haircare Products:
- Shampoos: Neutrogena Anti-Residue Shampoo, Triple Repair, Triple Moisture, etc.
REFERENCE INFORMATION:
Origin: United States
Website: https://neutrogena.com.vn/
Facebook Page: https://www.facebook.com/neutrogenavietnam.vn/


17. Olay
Olay, one of the leading skincare brands trusted by hundreds of millions of women worldwide for over 50 years, is often considered a premium product on the market. Despite its higher price point, these products remain highly sought after by women globally due to their meticulous formulation, with each product crafted to last long and deliver remarkable results.
The name Olay reflects simplicity, boldness, and a timeless appeal, while celebrating the inherent beauty of the skin. Olay has firmly established itself as a pioneer in the skincare industry, especially in anti-aging treatments. Some of the brand’s standout products include:
- Olay Regenerist Regenerating Serum – Fragrance Free: A serum from the popular Regenerist line, renowned for its effectiveness and trusted by celebrities, business leaders, and women worldwide.
- Olay Regenerist Wrinkle Relaxing Cream: More than just a moisturizer, this cream contains active ingredients such as amino peptides, which penetrate deep into the skin layers to boost collagen production and protect against skin-damaging factors.
- Regenerist Daily 3 Point Treatment Cream: This cream boasts an enhanced formula with higher levels of aminopeptides, added saturated fatty acids, and plant-based antioxidants.
- Olay Total Effect 7 in 1 Moisture with SPF 30: A multifunctional day cream with broad-spectrum sun protection and anti-aging benefits, ideal for daily use to protect against harmful UV rays while nourishing and rejuvenating the skin.
REFERENCE INFORMATION:
Origin: United Kingdom
Website: https://www.olay.com/
Facebook Page: https://www.facebook.com/olayvietnam


18. NIVEA
NIVEA is one of the world’s leading skincare brands, part of the Beiersdorf Group (Germany), with over 125 years of expertise in beauty and personal care. NIVEA offers a wide range of products, including skincare, deodorants, facial care, lip balms, sunscreens, Nivea Creme, Nivea Soft, and a dedicated men’s line. The brand is constantly innovating, releasing products designed to meet the specific needs of different customer segments.
All NIVEA products are researched and developed based on the specific needs of different skin types. A key ingredient in NIVEA products is water-in-oil emulsions, an optimal moisturizing component that effectively cares for the skin. Whether it’s dry, oily, combination, or acne-prone skin, NIVEA products consistently meet essential skincare needs. What sets NIVEA apart is its excellent balance of quality and affordability, with products that minimize irritation while delivering stable results.
Some of NIVEA's most highly rated products include: Nivea Soft Body Cream, Marshmallow Care Body Mousse, In-Shower Body Lotion, Instant White Insta Glow, Intensive Moisture Extra Repair, and more.
REFERENCE INFORMATION:
Origin: Germany
Website: https://www.nivea.com.vn/
Facebook Page: https://www.facebook.com/NIVEAvietnam/


19. Lancôme
Lancôme is one of the most renowned French cosmetics brands, founded in 1935 by the famous perfumer Armand Petitjean. Despite its relatively high price point, Lancôme's products consistently rank among the top-selling beauty products worldwide.
Since its inception, Lancôme launched its first five perfumes, which were met with great acclaim from beauty enthusiasts around the world. In 1964, Lancôme became a subsidiary of L’Oréal, expanding globally with hundreds of branches. The brand specializes in fragrances, skincare, and cosmetics, enjoying popularity among celebrities and beauty lovers alike. Lancôme is also known for its high-profile marketing campaigns, frequently featuring prominent figures and influential artists as brand ambassadors.
Lancôme offers a wide range of skincare, makeup, and most notably, fragrances. Their perfumes are among the most popular and beloved worldwide. Some of the standout products include:
- Fragrances: Lancôme La Vie Est Belle, Miracle, Lancome La Nuit Tresor, Tresor Midnight Rose, Ô De Lancôme, L’autre Ôud, Maison Ôud Bouquet
- Skincare: Absolue L’Extrait Moisturizer, Lancôme Blanc Expert Nuit Whitening Night Cream, Lancome Sunscreen, UV Absolue White Aura Lotion, Absolue Eye Cream
- Makeup: Rouge In Love Lipstick, L’Absolu Rouge, Lip Lover, Dual Finish Powder, Belle De Teint, Cushion Absolue, Fresh Mattifying Primer, Starlight Sparkle Eyeshadow Palette
REFERENCE INFORMATION:
Origin: France
Website: https://www.lancome.vn/
Facebook Page: https://www.facebook.com/lancome.vn/


20. Covergirl
Covergirl is one of the most popular cosmetic brands in the United States, known for its elaborate advertising campaigns, often featuring famous stars who appear on magazine covers. Celebrities like Taylor Swift and Tyra Banks have been the brand's ambassadors.
Today, Covergirl has gained worldwide recognition and is frequently mentioned in discussions about makeup. One of the brand's most iconic products is its mascara. With cutting-edge technology, Covergirl has developed a superior mascara formula that lengthens and thickens lashes while offering high water resistance, ensuring it doesn't smudge in the rain. The Lashblast Fusion Mascara delivers dramatic, voluminous, and curled lashes, making a bold statement no matter the weather.
REFERENCE INFORMATION:
Origin: USA
Website: https://www.covergirl.com/
Facebook Page: https://www.facebook.com/covergirl

21. Clinique
Experts and dermatologists often recommend using cosmetics from Clinique because the brand is known for producing hypoallergenic and safe beauty products. The process of developing Clinique cosmetics is rigorous: first, formulas are created with no allergens, followed by testing on hundreds or even thousands of individuals to gather essential data. If any allergic reactions are found, the product undergoes further reformulation and testing before it is officially released to the market. This meticulous process is why Clinique is one of the best-selling cosmetic brands globally.
Clinique's makeup products enhance the natural beauty of the skin, helping it look flawless and even more radiant. Not only do women in Vietnam trust Clinique, but the brand is loved by women worldwide. Clinique offers a wide range of famous products like concealers, moisturizers, powders, and makeup removers. The brand is particularly known for its wide variety of powder shades, offering over 10 color options for each type, making it easy to find the perfect match. Clinique is present in over 135 countries and has more than 17,000 stores worldwide.
Among Clinique's skincare products, four moisturizers stand out:
- Dramatically Different Moisturizing Lotion +
- Dramatically Different™ Moisturizing Gel
- Clinique Surge Thirst Relief Gel Cream
- Clinique ‘Moisture Surge’ Intense Skin Fortifying Hydrator
REFERENCE INFORMATION:
Origin: USA
Website: http://www.clinique.vn/
Facebook Page: https://www.facebook.com/Clinique.vn

22. Maybelline New York
Maybelline is a popular cosmetics brand from the United States, founded by T.L. Williams in New York. The name Maybelline was created by combining the name of Williams' sister, Mabel, with Vaseline, the brand's original product. Maybelline has become one of the most trusted beauty brands for women worldwide, offering affordable yet high-quality products that compete with higher-end brands.
Present in over 120 countries, Maybelline offers more than 200 products, including mascara, lipsticks, eyeshadows, and makeup removers, all of which are highly favored by customers. The brand holds the top spot in the mascara category, with popular products like the Maybelline Blushed Nudes Palette and the Lash Sensational Mascara. Maybelline's growth over the years has made it a favorite among young people not only in Vietnam but across the globe.
REFERENCE INFORMATION:
Origin: USA
Website: http://www.maybelline.com/
Facebook Page: https://www.facebook.com/MaybellineVN

