Top 5 Best Content Marketing Courses in Hanoi

Kyna is a leading e-learning platform in Vietnam, offering a wide variety of online courses across different industries. Kyna provides a specialized content marketing course led by four top experts in the field, including:

• Tran Khanh Tung (Co-founder, Your Fashion)
• Kieu Thang (CEO & Founder, Content Anpha)
• Thien Tran (Marketing & PR Expert)
• Nguyen Dinh Minh (PR Director)

The online Content Marketing course at Kyna will help students:

• Enhance creativity and apply content across multiple platforms: Websites, Landing Pages, SEO, Blogs, Social Media, Facebook Ads, PR, Infographics, Videos, Ebooks, etc.
• Understand the fundamentals of Content Marketing and its application to reach more customers
• Identify the right target audience and develop an attractive content strategy (4W1H)
• Master the ABCDE principles, and use psychological and behavioral models in content writing
• Measure effectiveness using tools like Google Analytics and Social Listening
• Write content that resonates with customers' emotions and needs

The course content includes:

• Understanding Content Marketing
• Types of Content
• Basic techniques for creating effective content
• Building a Content Marketing Plan
• Evaluating the success of Content Marketing campaigns
• Practical Case Studies

CONTACT INFORMATION:

Address: 3rd Floor, Block B, Viet Duc Complex, 39 Le Van Luong, Nhan Chinh, Thanh Xuan, Hanoi
Phone: 1900 633 507
Email: [email protected]
Website: https://skills.kynaenglish.vn/

Fanpage: www.facebook.com/kyna.vn
Learning Mode: Online

Edumall, founded in 2013, is the largest online course platform in Southeast Asia, offering a wide range of courses across various topics such as business, entrepreneurship, sales, marketing, management, IT, and languages. One of the most popular courses is the Content Marketing course, which is attracting a lot of young learners.

By enrolling in this course, students will gain the following benefits:

• Acquire a comprehensive and systematic understanding of online content marketing
• Learn how to create a content marketing plan for your business
• Understand how to measure the success of content marketing efforts
• Identify the content that truly engages your audience to write effective copy
• Learn how to choose strategies and platforms for content marketing

The course curriculum includes:

• What is Content Marketing?
• Creating a content marketing strategy for your business
• Building a content marketing plan
• Writing engaging content and selecting effective images
• Promoting content through online channels
• Measuring and evaluating content effectiveness

In addition to the online Content Marketing course, Edumall also offers a variety of other content-related courses, such as:

• PR Writing Skills for Sales
• 12 Steps to Writing a Powerful Sales Script
• Copywriting: How to Write Content that Persuades and Engages
• Content Writing Skills for Websites from A to Z

CONTACT INFORMATION:

Address: 6th Floor, Kim Khu Thang Long Building, 1 Luong Yen, Bach Dang, Hai Ba Trung, Hanoi
Phone: 0947 408 118
Email: [email protected]
Website: https://edumall.vn/

Fanpage: www.facebook.com/Edumall.vn
Learning Mode: Online

Vinalink Academy, the largest marketing training institution in Vietnam, brings together top experts in marketing, SEO, Adwords, branding, Facebook marketing, and more. These professionals have advised and trained hundreds of businesses across industries such as real estate, finance, pharmaceuticals, fashion, and cosmetics. In fact, 60-80% of the marketing, SEO, and digital marketing trainers in Vietnam have their roots in Vinalink.

The 3C - Content Marketing course at Vinalink Academy equips students with the skills to create compelling content, from writing persuasive copy to crafting impactful website and fanpage content, viral video scripts, TVC advertisements, and creative marketing ideas that drive exceptional business results.

The course consists of 12 sessions:

• Session 1: Overview & Steps for Implementing a Content Marketing Campaign
• Session 2: Content Creation Methods and Writing Formulas
• Session 3: Effective Content Marketing Writing Techniques
• Session 4: Content PR - Professional Writing Skills (Part 1)
• Session 5: Content PR - Professional Writing Skills (Part 2)
• Session 6: Writing Marketing Video Scripts
• Session 7: Video Filming & Editing Techniques
• Session 8: Writing Effective Content for Facebook
• Session 9: Facebook/TikTok Livestreaming
• Session 10: Designing Compelling Marketing Materials
• Session 11: SEO-Friendly Content Writing for Websites
• Session 12: Essential Tools for Content Creators (Content Tools)

Students in this course will be exposed to valuable case studies from both Vietnamese and global leading brands, and have the chance to apply these learnings to their own businesses. Vinalink Academy’s instructors also provide personalized marketing strategies to clients, making this course a truly hands-on experience.

Upon completion of the 3C course at Vinalink Academy, graduates receive a certificate, and many businesses prioritize hiring candidates who have completed training at Vinalink.

CONTACT INFORMATION:

Address: 85 Vuong Thua Vu, Thanh Xuan, Hanoi

Phone: 0968 968 315 & 024 3821 2345 & 0968 968 315
Email: [email protected]

Website: https://vinalink.edu.vn/
Fanpage: www.facebook.com/VinalinkAcademy

Learning Mode: In-person

Phung Thai Hoc is one of the co-founders of M&P Academy, a leading institution in marketing and media training. He is also an expert in digital marketing and a lecturer at VietMoz Academy and FPT Skilling.

Currently, Phung Thai Hoc holds multiple roles, including:

• Consulting, positioning strategies, and building digital marketing operations for SME businesses
• Managing WOWAgency
• Training digital marketing at all levels
• Founder of Quán Trà Đá and Tâm sự con sen
• Content marketing lecturer at VietMoz Academy and FPT Skilling

The Advertising Copywriting Course - The Art of Thought and Language, developed from Phung Thai Hoc’s 7 years of experience in content writing and copywriting, will guide you through mastering the art of thought and language to create impactful advertisements that drive sales. Crafting an effective ad involves multiple steps: researching the target audience, understanding the product, brainstorming ideas, and writing the copy. Without the right thought process and language, an ad cannot touch the hearts of customers.

By enrolling in this course, students will gain the following skills:

• Understand the roadmap to becoming a skilled copywriter
• Master product knowledge and learn how to effectively utilize product information to write persuasive ads
• Apply storytelling techniques in your copy to engage customers
• Perfect the art of using tone and language in advertising
• Learn how to generate creative ideas for ads

CONTACT INFORMATION:

Address:

• VietMoz Academy: 18, Alley 11, Thai Ha, Dong Da, Hanoi
• FPT Skilling:
• 94 Luong Yen, Hai Ba Trung District, Hanoi
• 8A Ton That Thuyet, My Dinh 2, Nam Tu Liem, Hanoi

Phone: 024 6292 3344 & 024 6291 2244 & 0983 803 333
Email: [email protected]

Website: https://kt.city/course/viet-quang-cao
Fanpage: www.facebook.com/phungthaihoc

Learning Mode: Online

Unica is a leading online learning platform offering nearly 500 highly practical courses taught by over 400 top experts and instructors from across the country. It features a range of content marketing courses, from beginner to advanced levels, ideal for those new to content marketing or those who have tried content strategies but haven't achieved success and wish to improve their skills through comprehensive learning.

The content marketing courses on Unica cover a variety of fascinating topics, enabling you to creatively craft content across social media platforms such as Facebook, YouTube, Zalo, and more. Depending on your marketing strategy, you can adapt different types of content to serve various purposes, whether it’s for sales, brand promotion, or increasing customer engagement.

Some highly-rated content marketing courses include:

• Content Marketing - Proven Techniques for Writing Irresistible Content
• PR Writing Techniques - Advertising and Sales Strategies that Appeal to Customer Psychology
• The Power of Words: Applying Language in PR, Advertising, Sales, Communication, and Presentations
• Master Copywriting - The Art of Writing Ads that Captivate Customers
• ...
• https://unica.vn/tag/content-marketing

All courses are designed by industry experts and prominent speakers, promising to deliver an exceptional learning experience by teaching students how to create unique, impactful content.

CONTACT INFORMATION:

Address: iNET Building, 247 Cau Giay, Hanoi

Phone: 0904 886 095 & 1900 1568
Email: [email protected]

Website: https://unica.vn/
Fanpage: www.facebook.com/unica.vn

Learning Mode: Online