1. Kana Shop
Kana Shop's consistent appearance in Mytour's top shopping destinations list proves its widespread popularity among fashion enthusiasts.
A visit to this store will leave you in awe, with a massive collection featuring various styles, fabrics, and designs to suit all tastes and preferences. Whether you love minimalist styles, like a simple black shift dress that accentuates your figure while remaining elegant and mysterious, or prefer something bold like a grey checkered wrap dress paired with a studded clutch and oversized clear glasses—Kana Shop has it all for your autumn wardrobe refresh.
Contact Information:
- Address: 41 Hang Trong, Hoan Kiem, Hanoi
- Operating Hours: 9:00 AM - 9:30 PM
- Phone: 0243 9286208
- Facebook: https://www.facebook.com/Kanafashion/


2. LAM Boutique
The brand LAM Boutique, founded in 2008 by designer Li Lam, offers vintage-inspired clothing that is both elegant and modern. The distinctive feature of Li Lam's designs is their simple, straight-cut silhouettes, with attention to intricate tailoring, unique patterns, and sophisticated detailing.
Crafted from delicate Vietnamese fabrics such as silk, chiffon, and lace, the designs are as soft and smooth as a woman's skin. LAM Boutique creations are spontaneous, embodying femininity, allure, grace, and freedom. Each piece is meticulously checked and refined by the designer before being made available for sale.
Contact Information:
- Address: 24 Hang Trong, Hoan Kiem District, Hanoi
- Phone: 0968 899 824
- Facebook: https://www.facebook.com/lamboutiquevietnam/
- Website: http://www.lilam.vn/


3. Mood of I'ME
For a long time, Mood of I'ME has been a popular destination for fashion-forward women in Hanoi, especially in the Hoan Kiem area. The store quickly wins the hearts of shoppers with its captivating lookbook photos that give you an instant 'love at first sight' feeling.
Not only do the clothes impress with their high-quality fabric and flattering silhouettes, but what truly sets them apart is the expert styling and accessory combinations that elevate each outfit, making them more elegant and eye-catching. This is exactly what you'll find at Mood of I'ME.
The carefully curated outfits are perfect for those still exploring their personal style or simply in need of fresh ideas for an upcoming event. A simple sweatshirt becomes chic when paired with light grey culottes and a long, patterned cardigan, while the combination of a Gaucho hat and mustard yellow wool scarf creates a striking contrast in a mysterious all-black ensemble. Visit Mood of I'ME and enjoy a truly innovative fashion experience.
Contact Information:
- Address: 96 Hang Trong, Hoan Kiem, Hanoi
- Operating Hours: 9:00 AM - 10:00 PM
- Hotline: 0915553868 & 02439287087 & 02439392727
- Facebook: https://www.facebook.com/ime.boutique/


4. Kén
For a long time, Kén has been a well-known name among young people both within and outside the Hoan Kiem district. In November and December, the season of year-end parties and weddings, it's no surprise that items like lace dresses and figure-hugging bodycon dresses have been flying off the shelves, with many designs selling out as soon as they hit the store.
From seductive and alluring to elegant and delicately feminine, Kén's designs offer a range of styles to suit every taste. The carefully crafted garments accentuate the curves of the body while allowing for graceful, fluid movement, thanks to the use of soft lace and fine details.
The latest collection from Kén features everything from layered, high-low, and asymmetrical cuts, to trendy details like off-shoulder designs, bow ties, pleating, and waist twists, embracing the latest global fashion trends. This collection is sure to make waves in the Vietnamese fashion scene.
Contact Information:
- Address: 108 Hang Trong, Hoan Kiem, Hanoi
- Operating Hours: 9:00 AM - 10:00 PM
- Phone: 024-62700256
- Facebook: https://www.facebook.com/ken.urbanhandmade/


5. Min Design
The next contender for today’s spotlight is none other than Min Design, a brand known for its bespoke fashion designs.
Stepping into the store, you’re immediately embraced by a vintage atmosphere that pervades the space. Mytour is confident that you’ll be charmed by the sight of a floral V-neck dress with ruffled edges, paired with a brick-toned trench coat and a fabric tote bag. Instantly, you’ll feel like the lead in a romantic Korean drama—fresh, bright, and sweet.
For those who love simple yet impactful fashion, a white shirt combined with a soft, oversized knit sweater and wide-leg culottes is the perfect go-to. It’s effortless, comfortable, and guaranteed to make a stylish statement. And since each item is made in limited quantities, be quick—otherwise, your favorite piece might end up in someone else’s wardrobe!
Contact Information:
- Address: 1A Hang Trong, Hoan Kiem, Hanoi
- Opening Hours: 9:00 AM - 9:30 PM
- Phone: 094 569 97 90
- Website: http://mindesign.vn/
- Facebook: https://www.facebook.com/minclothing/


