

Yen Van Hien - A brand under the Yen Van Hien Joint Stock Company, founded by Mr. Nguyen Duc Loc and his associates in 2018. Despite limited experience and resources, Yen Van Hien, with its knowledge, enthusiasm, and youthful creativity, was established. Yen Van Hien conducts in-depth research on traditional arts, especially costumes and traditional rituals in the imperial court and folk culture, aiming to commercialize and serve tourism and the community, contributing to bringing these beauties to the public domestically and internationally. Yen Van Hien is a well-known costume reconstruction unit at the present time. From film, music products, stage, to fashion shows... the appearance of Yen Van Hien proves the desire to maintain Vietnamese identity, built on a solid foundation with a clear strategy.


Specializing in researching and crafting traditional Vietnamese garments from the 11th to the 20th century, Đông Phong emphasizes historical and cultural significance in its designs. Each garment is meticulously crafted, from materials to patterns, reflecting a dedication to quality and tradition.
In addition to bringing Vietnamese culture and history closer to everyone, especially the younger generation, through traditional ethnic costumes, Đông Phong also explores traditional weaving and dyeing techniques to produce high-quality, environmentally friendly products. Their journey to craft villages and ethnic minority communities in places like Sa Pa and Hòa Bình reaffirms their commitment to sustainable fashion.


Elegant Costume Haven in Hanoi
Exquisite Traditional Attire Hub


Cloud Blossom Platform - Vietnamese Attire Rental (branch of Grand Vietnamese Costume House)
Dai Viet Costume Emporium


