As the origin of the Mid-Autumn Festival and with a culinary heritage spanning thousands of years, it's no wonder that Chinese domestic mooncakes always boast delicious flavors with distinctive characteristics. Moreover, domestic Chinese brands always have a modern outlook and know how to please consumers with attractive, premium packaging.
This Mid-Autumn Festival, if you want to explore new cake flavors, consider these premium Chinese domestic mooncake brands below as your potential choices.
1. Daoxiangcun – the oldest traditional Chinese domestic mooncake brand
With a long history since 1773, Daoxiangcun is the most renowned traditional sweet delicacy brand in China. Daoxiangcun mooncakes are also popular products that Chinese people seek out every reunion season.

Essentially, the Mid-Autumn Festival mooncakes from Daoxiangcun have a crust similar to Vietnamese baked cakes. However, their fillings are more diverse, including rose, red apple, pumpkin, and avocado. The most popular type of premium Daoxiangcun mooncake is the cereal-filled variety.
2. Hong Kong MX Mooncakes
Produced by Maxim Group Hong Kong since 1956, the largest food and beverage conglomerate in Hong Kong. These mooncakes feature a Cantonese style with a crispy yet smooth outer layer thanks to the addition of butter.

This premium Chinese domestic mooncake line is also sought after by many Vietnamese due to its beautifully crafted packaging, often made of aluminum with attractive colors and patterns, suitable for gifting. There are various types, among which the lotus seed mooncake with 2 egg yolks is the most favored variant.
3. Ganso Mooncake
The name may sound unfamiliar, but this is the originator of the famous Taiwanese thousand-layer lava mooncakes, favored by many Vietnamese for their crispy yet fluffy crust and soft, sweet lava egg filling.
Ganso Mooncake, a new brand in the market, has firmly established itself. Belonging to the non-traditional pastry line, Ganso Mooncake from Taiwan combines Western baking techniques with Chinese culinary flavors, resulting in layers of mooncakes resembling sponge cake or even jelly. The fillings are rich and diverse, ranging from traditional mung bean and salted egg to custard and chocolate fillings. This type of mooncake blends tradition with innovation. The best-selling product is the cream-filled mooncake. Ganso's red bean, matcha, and yogurt mooncakes are also worth trying. Ganso Mooncake has been acclaimed as the most distinctive type of mooncake.

4. Holiland Chinese Domestic Mooncakes
If you visit Beijing, China's capital, you will surely be introduced to this traditional Holiland bakery. During the Mid-Autumn Festival, this leading bakery is also a destination for many food enthusiasts in Beijing.
Holiland Chinese Domestic Mooncakes are renowned for their characteristic aroma, resulting from strict selection of ingredients and baking processes. The most popular line of Holiland mooncakes is the cereal-filled series, with a delicate combination of crust and filling, offering a distinct flavor compared to other mooncake varieties.

5. Huamei Chinese Domestic Mooncakes
Unlike the aforementioned lines, Huamei mooncakes target the mass market, so it's not surprising that during the Mid-Autumn Festival, the company can sell up to 1.8 million mooncakes per day.
Huamei is a Chinese domestic mooncake brand following the Cantonese style, hence Huamei mooncakes boast a characteristic soft and elastic texture, combined with various fillings such as green beans, black sesame, lotus seeds, salted eggs, corn... catering to the tastes of different people.

Currently, most of these premium Chinese mooncake lines have also been imported to Vietnam, mainly through pre-ordering due to the high price per box. These mooncakes are entirely different from the cheap mooncakes flooding the market with unclear origins. Therefore, they can be a quite reliable choice for everyone during the Mid-Autumn Festival, alongside Vietnam's traditional mooncake brands.