Top 6 Most Effective Advertising Methods at Airports

Billboard and Pano advertising is an outdoor advertising form typically found in areas such as airport entrances, parking lots, and front yards. Billboards and Panos have very large dimensions compared to other airport advertising forms, ranging from tens to hundreds of meters.

Some key characteristics to distinguish between the two types of large signs are as follows:

• Pano advertising: This type of advertising sign is mounted on the vertical surface of the building, constructed with a sturdy metal frame and covered with Hiflex canvas printed with advertising maquettes on the outside.
• Billboard advertising: Deployed as a sturdy concrete column supporting the advertising sign above. The sign can be rectangular or triangular to display two-sided, three-sided advertising images, and Hiflex canvas will be stretched on the outside.

Both types of advertising signs are equipped with large-capacity Metal lights for illumination at night, making the brand image stand out and easily attracting the attention of pedestrians. The large size allows viewers to observe from afar or up close.

Large billboard advertising is widely used by many businesses because of its ability to make a strong impression on customers. With the advantage of large billboard size allowing observation from a distance. The lighting system operates throughout the night, making the billboard more prominent and attracting all passing visitors.

Some locations for placing large billboard ads include: welcome gates, parking lots, airport entrances, large halls... These are places with a high concentration of people coming to the airport.

Among the various advertising methods allowed at airports today such as pano advertising, billboards, lightbox advertising, LED, LCD, Frame screens... advertising on luggage carts at the airport is the only form that can 'move' to many different locations, because almost everyone flying needs to use a cart to transport their belongings. Advertising on luggage carts at the airport can be placed in many positions on the cart such as the front, back, or sides... reaching users from a very close distance, helping them remember the name and image of the brand.

Statistics show that 90% of airport passengers use luggage carts, indicating a very large advertising reach. In addition, advertising on luggage carts is a more cost-effective airport advertising method compared to other forms of airport advertising.

On average, a person will spend at least over 1 hour at the airport waiting, so during that time they will use luggage carts to move to many locations inside the airport such as restaurants, shops, restrooms, check-in areas... so not only will they see the advertising image, but everyone around them can easily see it from many different directions. Luggage carts are frequently used items, meaning the number of viewers who have observed the advertising maquette cannot be quantified.

Airports are where a large number of passengers gather, mainly those who are well-off, so this can be said to be the potential customer base of many businesses and units. Installing airport LED advertising screens is the smartest and most effective marketing strategy today.

LED screens are most commonly seen at airports today, especially in places with the most people such as waiting lounges, security checkpoints... Typically, passengers often arrive very early before their flights and usually need to find seats while waiting. At this time, if there are TVC advertising clips projected on large screens, it will be like an entertainment program that keeps them from feeling bored.

According to statistics, up to 87% of international passengers often pay attention to the content advertised on LED screens broadcasted at airports. Therefore, businesses should not miss out on advertising on LED screens at airports with a very high potential customer reach. With clips lasting from 15 to 30 seconds being played repeatedly throughout the day, it increases the brand recognition to your customers.

Airports harbor an extremely large potential customer base with dozens of flights arriving and departing each day, not to mention those who come to pick up their relatives, friends, or business partners. Therefore, it's quite normal for hundreds of thousands of people to appear here every day, making them the target audience that any business aims to reach to develop their brand. Advertising on airport phone charging stations is an extremely effective communication solution to achieve that.

Charging stations are a type of facility that is often arranged quite a lot at airports to help passengers charge their phones in emergencies (completely free of charge), installed in areas with heavy foot traffic such as waiting lounges, check-in halls... The charging station consists of a fixed base plate on the ground, with an octagonal USB port socket above, and additionally, there is an LCD screen vertically mounted with a size of 22 inches or 43 inches depending on the type.

Charging stations are installed in extremely prime locations for passengers to easily see and use if needed, so advertising images can easily reach viewers whether passing by or stopping to charge for a moment. For people in need of charging their phones, they will have to stand there for the duration of the wait, so they will be exposed to the maquette image multiple times, deeply ingraining it in their minds.

Advertising on charging stations at airports operates by broadcasting TVC clips with a maximum length of 15s, broadcast time is 1 hour/day. Businesses should book advertising on an entire system of charging stations at that airport to enhance the visibility to viewers.

Advertising lightbox at the airport is one of many airport advertising methods. With a large number of passengers accessing every day, on average each major international airport like Noi Bai, Tan Son Nhat receives about 25 million passengers annually. And most of these customers are businessmen, officials, tourists, ... people with the ability to decide financial issues and often use high-quality products. Therefore, large enterprises, big brands are investing heavily in airport advertising.

As an independent type of advertising, not shared, lightbox ads will display the unique content that brands choose to reach customers for a long time. With diverse sizes, styles, not constrained, intuitive, lightbox ads will attract attention more conveniently. Especially the Led light from inside makes the message, images stand out more, attract more attention, contribute to making the airport landscape more beautiful and modern.

About the cost of advertising on airport lightbox boards is assessed at a high level, this is a common feature of advertising forms in the airport area. However, with the outstanding communication effects it brings, that price is entirely worth it.

At airports, for Logo lightbox boards or waiting lane lightbox boards usually include a row of lightboxes consisting of many connected boxes, bringing a very large effect and strong impression on customers. Many brands and businesses have chosen large-scale lightbox board systems like this to increase recognition effectiveness.

It's no exaggeration to say that airport wifi marketing advertising is an unlimited communication solution. Not limited in terms of customer access, access areas, and closer persuasions, convincing consumers with new, attractive methods based on modern technology platforms.

Airport Wifi Marketing Advertising is a form of advertising through free Wifi networks at airports like Noi Bai, Tan Son Nhat... To connect to Wifi, users will interact with ads to gain internet access instead of entering a password.

During the waiting time for flights, all passengers tend to access the internet for work or entertainment. Customers cannot overlook attractive free wifi networks, and that's when your brand reaches out to customers.

Airport wifi marketing advertising breakthrough advantages:

• Hitting the psyche of the majority of airport customers and receiving positive feedback, satisfaction from them.
• Advertising appears in many strange, attractive forms, can combine both images and sounds to keep customers from getting bored.
• The airport is a small market with many different customer groups, suitable for many businesses.
• Opportunities to bring the brand to an international audience with a considerable number of customers from different countries around the world.
• Fast, simple transmission speed.
• Collect valuable customer information as a basis for remarketing campaigns, customer care.

There are 4 brand promotion methods that can be applied through Wifi Marketing Advertising:

• Flash Banners: When customers connect to wifi, the screen will display 1 - 2 advertising banners. After clicking on the ad banner, users can log in to use wifi.
• TVC Advertising: Display a clip with a length of 5 - 10s. Then users will click on the link to access Wifi.
• Data Form: Advertising banner with accompanying information entry section to collect customer information.
• Text Matching: Users enter the brand name correctly, they will be able to access the internet (this method is used less than the above methods).

It can be seen that airport advertising naturally reaches customers and makes customers remember the brand and products for a long time through vivid and eye-catching advertising images, videos.