1. Ruhaku
Ruhaku is more than just a skincare brand; it's a lifestyle philosophy that you can embrace in your everyday life. Ruhaku encourages women to live authentically, respect and cherish nature, and maintain inner peace. This brand offers premium organic products crafted from the natural ingredients of Okinawa Island. With a continuous commitment to innovation and perfection, Ruhaku creates fresh, unique products that meet the evolving needs of its customers.
The natural ingredients in Ruhaku’s products, such as ginger, Ryukyu 'Kucha' clay, and sea grapes, provide multiple benefits for the skin. These ingredients not only nourish the skin but also have antibacterial, anti-inflammatory properties, and help prevent collagen breakdown, leaving the skin youthful, smooth, and radiant. What sets Ruhaku apart is its 100% organic formulations, free from harmful chemicals. Additionally, these products offer protection against UVB rays and inhibit tyrosinase, promoting healthy and glowing skin.
With its high safety profile, Ruhaku’s natural skincare is suitable for all skin types, even sensitive skin. Today, Ruhaku has achieved great success in the Japanese natural beauty market, delivering authentic values straight from nature.
Featured Products:
- Ruhaku Moist Charge Cream
- Ruhaku Clear Moist Lotion
- Ruhaku Reset Cleansing Oil
Website: https://ruhaku.eu/


2. THREE
THREE is renowned for its commitment to skincare, dedicated to protecting and nourishing women’s skin. With the philosophy of "Seeking purity, sustainability, and simplicity in life," THREE has developed natural beauty products that promote a more naturally beautiful lifestyle for its customers.
What sets THREE apart is the perfect fusion of natural ingredients and cutting-edge technology. The brand carefully selects ingredients such as lotus flower water, aloe vera leaves, and evening primrose oil, processed using traditional Japanese methods. These ingredients are meticulously chosen to create exceptional natural skincare products that brighten and strengthen the skin. In addition, THREE incorporates advanced technology into its production processes to enhance the efficacy and precision of each product. All THREE products are developed and manufactured in Japan, ensuring top-notch quality and safety for users.
With the seamless integration of nature and technology, THREE provides users with a unique experience that highlights the power of nature and the effectiveness of innovation. If you're looking for a premium natural skincare brand, don't miss THREE, one of Japan's top natural beauty lines.
Featured Products:
- Balancing Cleansing Oil N
- Balancing Nectar Cream Wash
- Advanced Ethereal Smooth Operator Loose Powder
Website: https://www.threecosmetics.com/


3. Antianti Organics
Antianti Organics is a small yet passionate cosmetics company, founded in Toyama, a region in northern Japan, in 2000. The brand’s mission is to offer high-quality natural skincare products that blend modern natural science with traditional techniques. Antianti Organics takes pride in ensuring the natural purity of each product, carefully crafting them without the use of synthetic chemicals to protect the health and skin of their customers.
Furthermore, Antianti Organics offers a range of other unique benefits. The brand focuses on using natural ingredients that are gentle on the skin, with a special emphasis on water and flower-based components to create safe products with enticing fragrances. While the brand utilizes domestic ingredients, it also sources materials from various parts of the world, enhancing the uniqueness and diversity of its offerings. This commitment has made Antianti Organics one of the leading natural skincare brands, not only in Japan but globally.
Featured Products:
- Organic Rose Cream
- Pure Rose Water Conch
- Rose Controller Whitening
Website: http://www.antianti.com/en/index.html


4. Kyoto Chodoriya
Chidoriya is a long-established and respected skincare brand founded in 1949. The brand’s mission is to create beauty products suitable for all, from men and women to children and the elderly. Chidoriya offers a diverse range of products that are perfect for every age and gender, with a focus on providing high-quality, wholesome skincare. The products are crafted using traditional Japanese ingredients to ensure they deliver healthy, firm, and naturally beautiful skin.
What sets Chidoriya apart is its use of 100% organic ingredients, developed with the philosophy that beauty products should be as close to the foods we consume as possible. By combining organic ingredients with traditional methods, Chidoriya has developed products that nourish and care for the skin in the most natural and safe way. The skincare formulas are considered a secret of the top Geiko in Japan, who require smooth, flawless skin for their profession. To meet their needs, Chidoriya has meticulously researched and created the best skincare products for these artists. With its high-quality ingredients and a philosophy that respects human health, Chidoriya has earned the trust and love of its customers, becoming one of Japan’s most beloved natural skincare brands.
Featured Products:
- 100% Camellia Japonica Seed Oil
- Chidoriya Silk & Rice Bran Facial Soap
- Brightening Face Cream “Secret de Geiko”
Website: https://kyotochidoriya.com/


5. Hada Labo
If you haven't heard of Hada Labo, you might not be paying much attention to the Japanese skincare market. With the motto "Simple and Perfect," Hada Labo eliminates potentially harmful ingredients such as fragrances, colorants, and mineral oils. The brand focuses solely on harnessing nutrients that directly benefit the skin, ensuring each product is as pure as possible for optimal results.
Founded in 2004 and part of the Rohto group—one of Japan's leading pharmaceutical and skincare companies, also known for popular brands like CC Melano, Obagi, and Fufufu—Hada Labo has become synonymous with diverse and high-quality skincare products.
All of Hada Labo’s products feature safe, natural ingredients, and the brand commits to excluding preservatives like parabens, alcohol, and harmful synthetic fragrances. Their products are suitable for all skin types, including sensitive skin, pregnant women, and even babies.
Here are some standout products from the brand:
- Hada Labo Advanced Nourish Cleanser
- Hada Labo Gokujyun Super Hyaluronic Acid Lotion
- Hada Labo Perfect White Arbutin Cream
Website: https://hadalabo.com.vn/
Shopee Mall: shopee.vn/hadalabo.officialstore


6. Hana Organic
Hana Organic is a Japanese natural skincare brand guided by the philosophy of "Beauty from Nature." Their products are made from naturally derived ingredients, free from harmful chemicals or preservatives. Advanced technology is used to preserve the natural nutrients in each product, ensuring maximum effectiveness for both health and skincare. Hana Organic’s products are not only popular in Japan but are also exported to countries across the globe, including the US, Europe, and Asia.
Hana Organic is committed to providing high-quality, safe, and effective skincare solutions. The brand has become one of Japan’s leading natural skincare brands, constantly innovating and developing new products to meet the evolving needs of its customers. This dedication has earned Hana Organic a loyal following worldwide.
Featured Products:
- Hana Pure Cleansing
- Hana White Jelly
- Hana Skin Care Oil
Website: https://www.hana-organic.jp/


7. Kotoshina
Kotoshina, a Japanese brand founded in 2012, is committed to offering high-quality organic skincare products. What sets Kotoshina apart is its perfect blend of premium ingredients from both Japan and France. By collaborating with the organic tea gardens of Kyoto Uji and cosmetic experts from France, Kotoshina creates its products from all-natural, chemical-free ingredients.
The brand’s signature ingredients include organic green tea leaves and precious tea seed oil, combined with mineral-rich thermal spring water from GAMARDE LES BAINS in France. This sulfur-rich water is particularly effective for soothing sensitive skin and fighting signs of aging. With the philosophy of "caring for your skin with nature," Kotoshina promises high-quality, safe, and effective organic skincare products.
Highlighted Products:
- Mini Cleansing Milk
- Green Tea Soap
- Mini Lotion White
- Mini Cream White
Website: https://kotoshina-kyoto.com/

