Top 7 Most Popular Eyeshadow Brands Today

Focallure Eyeshadow Palette is a popular Chinese brand featuring a new 9-color palette that’s easy to use for various makeup styles. Its smooth, high-pigment formula provides long-lasting wear and is perfect for creating a soft, feminine look for any occasion. The powder has matte, satin, and shimmer finishes, offering versatility. The compact design makes it travel-friendly.

Available Shades:

• #1 Warm Brown-Orange Palette
• #2 Peachy Pink Palette
• #3 Milk Tea Nude Palette

Pros:

• Easy-to-use tones with high versatility.
• Superfine powder with great staying power.
• Compact packaging ideal for travel.
• Creates lively and charming eye looks.

Purchase Link: shopee.vn/Focallure-9-Color-Waterproof-Long-Lasting-Eyeshadow-Palette-i.182631756.6476331739

Perfect Diary Eyeshadow Palette features a pressed powder formula with ultra-fine particles, offering vibrant, long-lasting color. The beautifully designed packaging, inspired by wild animals, makes it easy to mix and match shades for a variety of looks. The shimmery shades provide an excellent finish for eye lines. The palette also includes nourishing ingredients to care for the delicate skin around the eyes. The compact design comes with a soft brush, making it easy to apply and blend the powder smoothly.

Pros:

• Safe, non-irritating ingredients.
• Long-lasting, vibrant colors.
• The lighter shades can be used as highlighter for enhanced facial features.
• Superfine, shimmery powder with excellent staying power.
• Comes with a soft brush for easy application.
• Includes a free brush.

Purchase Link: shopee.vn/Perfect-Diary-12-Color-Matte-and-Shimmer-Eyeshadow-Palette-with-Brush-14g-i.277411443.6152980648

Cezanne Toneup Eye Shadow

Available Shades:

• 01: Natural Brown
• 02: Rose Brown
• 03: Charcoal Brown

Pros:

• Long-lasting formula that stays on without fading.
• Rich pigmentation in deep brown tones that add allure to your eyes.
• Moisturizing powder formula that feels smooth and silky.
• Hydrating ingredients keep the eyeshadow in place without clumping.
• Three versatile shades from dark to light, perfect for customizable eye looks.

Purchase Link: shopee.vn/Cezanne-Toneup-Eye-Shadow-2.7g-i.12701298.316804926

Saniye Eyeshadow Palette features a rich selection of nude shades, perfect for mixing with different lipstick colors. The 9-shade palette includes matte, shimmer, and glossy finishes, making it an excellent choice for those who enjoy a subtle nude makeup look. It's also great for office wear, with light, shimmery shades that add a touch of sparkle without being overwhelming.

Available Shades:

• Overtake
• Sunny Beach

Pros:

• Wide range of versatile colors, combining soft shades with pops of shimmer.
• Highly durable, resistant to oil and sweat, and stays put throughout the day.
• Comes with a high-quality brush for easy application.
• Elegant and sturdy packaging that reflects the style and personality of the user.

Purchase Link: shopee.vn/Saniye-Eyeshadow-Palette-E0924-9-Colors-7g-i.187088907.5851456801

3CE is a popular South Korean cosmetics brand known for high-quality, affordable makeup products, making it a favorite choice for beauty enthusiasts in Vietnam. Their best-selling product is the 3CE Stylenanda Multi Eye Color Palette, which features a range of trendy shades that suit any makeup style.

Available Shades:

• Casual Talk: Soft nude brown
• Closing Out: Warm red-brown
• Second Pair: Elegant pink-brown
• Almond Fudge: Light, warm brown
• Brown Rum: A perfect blend of orange and brown
• Flat Call: Classic, bold brown

Pros:

• Soft and smooth texture that feels light on the eyelids.
• Long-lasting color that stays put for up to 24 hours without touch-ups.
• Easy to blend and apply.
• Trendy shades that pop and complement any look.

Purchase Link: shopee.vn/3CE-Mini-Multi-Eye-Color-Palette-3.2g-Official-Store-4-Shades-Eye-Make-up-Cosmetic-i.285380605.5150791582

If you're new to makeup, don’t miss out on the Innisfree Essential Shadow Palette. Although it doesn't have as many shades as other palettes, its compact and luxurious packaging quickly made it a favorite in the beauty world. Featuring soft, fresh shades in true Korean style, it gives a smooth, natural finish that's both beautiful and gentle on the skin.

Available Shades:

• No 1 Essential
• No 2 Bright
• No 3 Moody...

Pros:

• 9 versatile shades that create natural depth, enhancing your eyes in a subtle yet striking way.
• Enriched with jojoba oil and ultra-fine powder, it ensures long-lasting wear.
• The colors are trendy, vibrant, and easy to blend, providing a light finish even with multiple layers of application.

Purchase Link: shopee.vn/innisfree-Essential-Shadow-Palette-8.3-~-8.7-g-i.155343961.9817218360

For makeup enthusiasts, the Maybelline New York brand is well-known, offering high-quality products that are loved by many. Their eye shadow palette is praised for its sophisticated range of shades. The pure color powder blends seamlessly on the eyelids, providing vibrant, true-to-tone color payoff. The ultra-fine particles and the shimmery tones make your eyes pop, making it perfect for both daily wear and bold, smoky eye looks for evening events.

Available Shades:

• Golden tones: Rooftop Bronzes
• Smoky purple: Chill Brunch Neutral
• Smoky pink: Westside Roses

Pros:

• Pure color powder that blends effortlessly and delivers vibrant, long-lasting color.
• A wide variety of tones that help create unique, personalized makeup looks.
• Super-fine particles with high color retention.
• Highly rated for its color payoff and durability, with trendy shades suitable for many makeup styles.

Purchase Link: shopee.vn/Maybelline-New-York-City-Mini-Palette-6.1g-i.37252407.7838559932