1. JM
With hundreds of thousands of followers on its official website, JM has proven its incredible appeal in Hanoi's fashion scene. The store's showroom network spans the entire city, with Dong Da being no exception. It’s no wonder that JM consistently ranks as one of the busiest and most popular fashion shops in this well-known district.
JM is the go-to destination for fashion-forward women who love feminine, elegant styles with a modern twist. Their collections feature versatile materials and designs that vary from sensual and alluring to chic and delicate. The store’s pieces flatter all body types, from adding volume to smaller busts to slimming the waist or covering fuller arms, while still maintaining a sophisticated, stylish look. Whether you're looking for a formal dress or a casual outfit, JM guarantees you'll find something perfect. So, why wait? Visit JM today to discover your ideal wardrobe!
Address:
- 201 Chùa Bộc, Dong Da, Hanoi
- 106A2 Phạm Ngọc Thạch, Dong Da, Hanoi
- 113C1 Phạm Ngọc Thạch, Dong Da, Hanoi
Email: [email protected]
Website: jm.com.vn
Facebook: www.facebook.com/damthietkeJM
Opening Hours: 8:30 AM - 10:30 PM


2. Friday Shop
Another trusted destination for fashion lovers in the capital is Friday Shop, a store that meets all the requirements: "beautiful, unique, affordable". It’s the perfect place for even the most discerning customers. At Friday Shop, you'll experience a completely different, unique shopping atmosphere. The products are carefully selected, each fitting into a trendy concept. Plus, the prices are very reasonable, making it accessible for most students and young shoppers. The store’s Facebook page frequently receives five-star ratings and positive reviews for both its excellent service and product quality.
Friday Shop also boasts a professional, quick, and enthusiastic team of staff members. They are always ready to listen to your needs, offering personalized advice and helping you find outfits that suit your body shape and personal style. Whether you’re looking for edgy, casual outfits for the active and trendy woman or sweet and simple clothes for those who prefer a cute, candy-like look, Friday Shop is confident it can meet all your fashion needs!
Address:
- 231 Chùa Bộc, Dong Da, Hanoi
- 72 Chùa Láng, Dong Da, Hanoi
- 106B6 Phạm Ngọc Thạch, Dong Da, Hanoi
- 101 Chùa Bộc, Dong Da, Hanoi


3. Red Shop
Red Shop offers a dynamic and cute fashion style, perfect for young women who love a fresh and gentle look. In addition to charming dresses, Red Shop also carries timeless essentials: shorts, shirts, t-shirts, culottes – all easy-to-wear items that are simple to mix and match without ever going out of style. The store also sells sparkling accessories that complement your outfits, so you don’t have to search elsewhere for the perfect finishing touches.
Not only are the products highly praised for their quality and durability, but when you visit Red Shop, you’ll enjoy friendly and attentive customer service from both the owner and the staff, ensuring you find the best outfits that suit you perfectly. With affordable prices and unbeatable quality, Red Shop is truly a shopping paradise for women. Red Shop – where you can elevate your beauty to new heights. So, what are you waiting for? Visit Red Shop today!
Address: 243 Chùa Bộc, Trung Liệt, Dong Da, Hanoi
Phone: 0965 263 319 & 0978 662 944
Email: [email protected]
Facebook: www.facebook.com/redshop66


4. Elise
The chilly days of Hanoi winter, when the air is crisp and cool, calm the heart and make the day pass by more leisurely. There's no rush to leave the house, no urgency to escape the scorching heat, just a peaceful stroll around the city, maybe shopping for some sweet, cozy outfits... and Elise is the perfect choice for those gentle autumn days.
It’s not the first time customers have been charmed by the sparkling Lookbook images from this store. The carefully selected outfits from Elise are great suggestions for girls who are still unsure about their personal style or simply don't know what to wear to a party with friends tomorrow. A long green coat over a light autumn dress will undoubtedly give you a chic, elegant, and feminine look!
Address:
- 27 - 29 Thái Hà, Đống Đa, Hanoi
- 8th Floor, 2 Tôn Thất Tùng, Đống Đa, Hanoi
Email: [email protected]
Website: elise.vn
Facebook: www.facebook.com/elisevietnam


5. IVY Moda
With nearly one million followers on its main page, IVY Moda has proven itself as a top favorite among Hanoi’s fashion enthusiasts. With a wide network of showrooms spread throughout the city, the Thái Hà location is no exception. It's no surprise that IVY Moda consistently ranks at the top of the busiest fashion stores in this popular street.
IVY Moda is a trusted name for women who appreciate a feminine, elegant style that never goes out of fashion. Their versatile collections cater to many tastes: from seductive and alluring pieces to sophisticated, delicate designs that enhance the wearer's best features, hiding any imperfections. Whether you need a dress for any occasion or are looking for the latest fashion trends, IVY Moda has you covered with stylish and refined options. Ready to find your perfect look? Visit IVY Moda today!
Address: 47 Thái Hà, Đống Đa, Hanoi
Phone: 024 6662 3434 & 0905 898 683 & 024 3205 2222
Email: [email protected]
Website: ivymoda.com
Facebook: www.facebook.com/thoitrangivymoda
Opening Hours: 09:00–21:30


6. Germe Shop
Germe is a fashion brand established in 2010, catering to those who appreciate soft, feminine styles with a touch of sweetness and elegance. There’s no need for much introduction or advertising—Germe Shop has already earned its place as a favorite among Hanoi’s fashion-savvy women. With wedding season and year-end celebrations around the corner, it’s no surprise that their carefully crafted, high-quality dresses and outfits sell out quickly as soon as they hit the shelves.
Sweetness is the best way to describe the essence of Germe Shop. The brand’s designs are versatile, ranging from simple to intricate, ensuring they can meet the needs of any fashion enthusiast.
At the shop, you’ll find the latest trends popular in Vietnam, all at affordable prices that will keep your wallet happy. The wide variety of stylish, elegant pieces offer a modern and sophisticated touch. When you visit, expect warm and helpful service from the staff, ready to assist you in selecting the perfect outfit for your style.
Address:
- 106C1 Phạm Ngọc Thạch, Đống Đa, Hanoi
- 20 Chùa Láng, Đống Đa, Hanoi
Website: germe.vn
Facebook: www.facebook.com/Germe.20chualang
Shopee Mall: https://shopee.vn/germe.vn


7. Lyra Shop
What can you find and buy at Lyra Shop? The answer is everything. From bold, trendy pieces like bomber jackets, ripped jeans, and baggy pants to more delicate vintage items such as maxi dresses, pleated midi skirts, and off-shoulder blouses with ruffled details. All of the hottest styles are available here. The craftsmanship, with detailed stitching and embroidery, is impeccable, fitting the majority of Vietnamese body types. Every time a customer tries on an outfit, it feels like it was made just for them.
Lyra Shop offers a wide range of styles, from cute and playful to sophisticated, with delicate details like ruffles, bows, and pleats, all in soft pastel shades. These pieces highlight the femininity and charm of every woman. The clothes are incredibly versatile—perfect for school, work, or casual outings with friends. A single dress can suit any occasion—what could be more perfect than that?
Address:
- 229 Chùa Bộc, Đống Đa, Hanoi
Email: [email protected]
Website: lyrashop.vn
Facebook: www.facebook.com/lyrashop105/
Shopee Mall: https://shopee.vn/lyrashop.vn


8. 20Again
Founded on January 3, 2016, the 20Again brand officially made its debut in Hanoi, positioning itself as a versatile fashion label for women. Today, 20Again boasts over 20 stores nationwide. It was one of the pioneers in diversifying design styles, ensuring that no matter your profession, personality, or preferences, you’ll easily find a style that suits you with three main product lines: Office Wear, Dress Design, and Street Style.
The birth of 20Again was inspired by the idea of returning to the youthful spirit of one's 20s, offering simple, elegant, yet refreshing clothing that brings a youthful vibe to office women. The combination of simplicity, practicality, high versatility, and affordable prices are key reasons behind 20Again’s growing popularity.
20Again designs from the perspective of the customer, not just as professional designers. This approach ensures their creations feel approachable and friendly, bringing 20Again even closer to its customers.
Address: 167 Chùa Bộc, Đống Đa, Hanoi
Phone: 0931 064 555
Email: [email protected]
Facebook: www.facebook.com/thoitrang20again


