Top 8 Most Enticing Tet Promotion Programs

1. Product Discounts, Year-End Promotions

Product discounts, clearance sales for Tet, are a classic yet still effective year-end promotion method. Most shops take advantage of discount periods to clear inventory and quickly recoup capital. However, if you only hang discount signs for items nearing expiration date or out of fashion, customers will certainly never return to your store.

Therefore, whether you want to clear inventory through year-end promotions, Tet clearance sales, balance and implement separate programs. You can concurrently carry out two programs with out-of-fashion items and hot-selling products.

This way, customers will feel the true meaning of discounts, thereby maintaining the reputation of your store as a very reliable business place.

2. Year-End Customer Promotions via Vouchers

Most retail stores can increase sales during the year-end promotion season, but to create a boom, you need to be creatively innovative to add value to each order.

Product combos are a great idea when you're unsure what Tet gifts to give to customers, not only helping customers quickly find all the necessary products without searching through multiple categories. You can group related products into a package and offer a discount price to customers when purchasing the complete package. This selling method not only provides convenience for customers but also helps your store increase sales during the upcoming Tet holiday.

Similar to applying other Tet promotion programs, you need to plan ahead for Tet business inventory, quality control, and the expected quantity of products to be sold in combos, along with prominent communication campaigns on websites and social media.

Organize mini-games on the website or app to give customers a chance to receive gifts, accompanied by extensive advertising campaigns. If you visit some major websites like Kinh Do, you'll see the effort that businesses put into attracting consumers, increasing sales at the end of the year.

Traditional games like pot smashing, Chinese checkers, writing couplets... where winners receive shopping vouchers and valuable gifts. In a short time, thousands of people participated, bringing great results in brand promotion and product advertising. Depending on your scale, you can organize contests at different levels. Although it may incur high costs and time, it will bring significant results.

For example, you can organize photo contests, write couplets for Tet, answer Tet day questions... Winners will receive discount vouchers when shopping or specific gifts.

If this year you don't want to simply offer 2024 Tet discount programs to customers, why not show gratitude through Tet gifts for customers?

Whether they're online or in-person consumers, customers always appreciate receiving gifts. Giving small Tet gifts like peach blossom branches, Tet tree decorations, red envelopes, etc., when customers purchase products, along with warm Tet wishes, will help you create a favorable impression with customers. The gift could also be a shopping voucher on the website, products from the store, or small handmade items. You can give Tet gifts to customers through direct products or via email. There are plenty of Tet gift options for customers during year-end sales, so seize this opportunity to score points and leave a brand imprint in consumers' minds.

In addition to thanking buyers, giving Tet gifts to customers will also incentivize them to purchase products and remember your brand.

Identifying specific times of the day, week, or month to apply significant discounts, accompanied by clear advertising campaigns about these 'golden' moments will help you impress customers.

This promotion program applies shock discounts during fixed time slots, within the day (from what time to what time) or throughout the week. By implementing this idea, shops can attract a large number of customers to visit and shop.

This method is both effective and simple, not requiring too much cost but still reaching a large number of customers who get to know your shop and access your products.

One of the Tet promotion programs you shouldn't overlook is the flat-rate product. It will encourage quick shopping because the price is fixed, and you can boost the quantity you need to sell.

The year-end flat-rate program is an attractive Tet promotion method that can influence customers' shopping decisions. Accordingly, shops can apply this program to specific items, products to quickly push low-demand goods and effectively increase profits.

For example, shops can offer flat-rate Tet shirts for 199k, flat-rate Tet candies for 99k/kg,... In this way, the items the shop wants to sell will receive a lot of attention from customers.

Free shipping is one of the crucial offers that impacts customers' shopping decisions. It's known that according to some statistics, up to 70% of customers decide not to make a purchase because they are not satisfied with the buying price, mainly related to shipping fees.

Therefore, understanding the customer's psychology, shops should offer reasonable free shipping programs such as reducing $25 shipping for orders over $100, 100% off shipping for orders over $300, etc. Offering free shipping for orders within specific price ranges or quantities. Note that you need to clearly communicate the free shipping conditions to avoid misunderstandings that could make customers lose their goodwill towards the brand.

This is also an effective way to win hearts and attract more attention from customers that shops should consider.