1. 90-20-30 90 Heartbreaking Lessons on Ideas and Sentences
With 9 years of hardcore Copywriter experience, 90-20-30 90 Heartbreaking Lessons on Ideas and Sentences by author Huynh Vinh Son will help you unleash creativity, grasp a more colorful and multi-dimensional life, understand more about organizing sentences, laying the groundwork for wordplay, writing messages, and creating slogans for brands. And there are many other useful lessons waiting for you to explore in the journey of 90 - 20 - 30.
The book goes straight to the point, with easy-to-understand language, helping you develop systematic thinking, as well as methods to start your writing journey. 90-20-30 90 Heartbreaking Lessons on Ideas and Sentences uses storytelling to convey a captivating message, with situations in the story developed deliberately to guide the content, very interesting and realistic. Beautiful and accurate illustrations. The book may not be highly rated in terms of appearance, but the content inside is worth praising. Overall, it's a book well worth buying.
Link to buy the book: https://tiki.vn/90-20-30-90-heartbreaking-lessons-on-ideas-and-sentences-p81323246.html


2. Silver Content
For long-term business growth, content must be effective. Effective content is content that can generate revenue. Many contents focus on every word with lofty sentences but fail to appeal to readers.
Writing content is like connecting pieces of information together, “Silver Content” will show you 4 specific steps to build a professional advertising campaign: “What to say – Who to say it to – Where to say it – How to say it”. In simpler terms, treat customers as conversation partners, applying the four principles above will make the conversation more effective.
Silver Content with practical content, detailed explanations, and eloquent expression, is not only for copywriters but also for anyone interested in writing content. If you are a newcomer to the field of copywriting, this book will guide you in the right direction from the beginning. And if you are experienced, it will sharpen your thinking in writing content. Read this book and find your own content writing methods, constantly improve and develop them on the path of content writing, even influence and change more people.
Link to buy the book: https://tiki.vn/content-bac-ty-tai-ban-2022-p212356656.html?spid=212356658


3. The Art of Idea Theft (10 Secrets Nobody Tells You About Creativity)
The Art of Idea Theft (10 Secrets Nobody Tells You About Creativity) delivers a message: the reality is that nothing in this world is original. So learn from the works of others, remix, reimagine, and discover your own path. Spend time doing what you love, sometimes your hobbies turn into lifelong pursuits. Write the book you want to read, produce the film you want to watch.
This book will make you stop exhausting yourself with redundant questions and take you to a more effective next step: start “stealing” the good stuff like how your idols built their careers, and you will do it consciously and systematically – like an artist.
Link to buy the book: https://tiki.vn/nghe-thuat-danh-cap-y-tuong-10-bi-mat-khong-ai-noi-voi-ban-ve-sang-tao-p77109209.html?spid=77109210


4. Dance with the Pen - Joseph Sugarman
Advertising content is the heart and soul of advertisers, whether it's print, television, radio, or any other media. In Dance with the Pen, legendary copywriter and advertising wizard of the United States, Joseph Sugarman, provides readers with basic guidelines and seasoned advice to write compelling ads that make customers part with their hard-earned money to buy your product. Sugarman systematically guides us through the entire advertising writing process – from preparing product and market research to pouring out all the ideas onto paper and polishing them to shine.
In the book Dance with the Pen, he also explains clearly the essential elements that make up a compelling ad as well as emotional triggers enough to make customers buy. This book contains all the tools, tactics, and strategies you need to write effective sales ads like the great ads that have propelled Sugarman to the peak of fame and fortune. Whether you're just stepping into the advertising industry or have become an expert, this book is still your ultimate companion to help you achieve everything you want in your job. Along with specific, practical guidance on writing ads for various media formats, this handbook will give you everything you need to move forward in a fiercely competitive advertising world.
Link to buy the book: https://tiki.vn/khieu-vu-voi-ngoi-but-p569636.html?spid=8638099

5. Think Backwards and Do Differently
Surely, each of us has both advantages and disadvantages, and usually, we tend to think negatively when facing difficulties in life. Because we always think in the same old way, so why don't we try to look at the problem in a fresher way, sometimes that might bring more success to us. This book with its delicate content, vivid illustrations, will change your mindset and give you a better view of life.
Think Backwards and Do Differently impresses not with its title but with the cover of the book. Slapped in our faces is an image that must be looked at backward to make sense. The idea of the book is not new because surely many of us have heard about thinking and acting differently. However, the main point here is what lies inside the book. Dare to think, dare to do, and dare to be different, throwing away temporary worries, throwing away common philosophies, not caring about how the crowd thinks, just being ourselves is enough.
Link to buy the book: https://tiki.vn/nghi-nguoc-lai-va-lam-khac-di-tai-ban-p2120185.html


6. Transforming Words into Power
With years of experience in the advertising industry, Nobuyuki Takahashi will reveal specific rules to interpret ideas into core messages, highlighting the mission, vision, and fundamental values of businesses. Along with practical suggestions including about 150 messages, slogans, and philosophies from successful businesses in Japan and around the world, we will see perspectives, viewpoints, and the process of translating big ideas into specific words.
Through the book Transforming Words into Power, we will derive our own methods of understanding issues and approaching each target audience, thereby enhancing the skill of using words as a key of power and creativity to open the door to consumer connections.
Buy the book here: https://tiki.vn/de-ngon-tu-tro-thanh-suc-manh-tai-ban-p38545291.html?spid=38545292


7. Friends with Images, Intimate with Words - Pencil
If you've never heard of a copywriter's job, never knew about the 'pleasure and pain' of creatives, then the book Friends with Images, Intimate with Words will help you enhance your writing skills. The images, witty words, very much the copywriter's style, make readers, whether in a constantly creative industry or not, unable to take their eyes off from the first page to the last.
It sounds strange, but you'll be very surprised by the title of the book and what we learn from it. Listen to the 'reviews' from advertising experts: 'Must buy, very beneficial: to read for fun in killing time is okay; to know what a copywriter is like is okay; to breathe a sigh of relief that you don't work in advertising is okay. Everything else, the bottle collector likes this.' With a humorous, creative writing style, but the content is also very substantial, and very absorbable, extremely understandable.
Buy the book here: https://tiki.vn/lam-ban-voi-hinh-lam-tinh-voi-chu-tb-2019-p15444459.html

8. Writing Companion Notebook
Writing Companion Notebook is a spiritual offspring meticulously nurtured by Tô Hoài, gathered from his own writing experiences. It's considered the bedside book for those who love meaningful words. For him, writing is an extremely rewarding labor, and the writer needs to carefully craft each word.
Tô Hoài believes: 'The experience of writing, both in terms of ideas and expression, is the result of labor, sprouting from daily creative work. It's extremely rewarding. Perfection can never be attained, every step forward brings new experience. Continuously changing and innovating, bringing progress to the writer.' The Writing Companion Notebook is not only an encyclopedia for those pursuing the path of meaningful literature but also serves as a guide to help readers objectively assess any piece of work they encounter.
Buy the book here: shopee.vn/Sách-Sổ-tay-viết-văn-i.162534564.21666016980


9. Don't Read This Book, Don't Complain About Your Writing
Within each of us lies a novel waiting to be discovered and transformed into words on paper. However, for various reasons, that desire and passion for writing often get buried. Some don't know where to start amidst the overwhelming workload. And many unfinished works exist because the author becomes lost and loses motivation. Therefore, whether you're a novice writer or a seasoned one, you can't overlook this book.
Don't Read This Book, Don't Complain About Your Writing! is like a treasure map leading to riches. Through pit stops featuring excerpts from various classic works, you analyze and gather knowledge and skills necessary for character building, plot development, dialogue writing, to reach the conclusion of the adventure—a complete work, a long-desired 'spiritual offspring.'
Buy the book here: https://tiki.vn/khong-doc-sach-nay-viet-do-dung-than-p32314557.html


