1. Focallure
Focallure - a budget-friendly Chinese domestic beauty brand established in 2020 and introduced to Vietnam in early 2021. The brand offers a diverse range of products such as lipstick, eyeshadow, blush,... and is highly favored by women. Despite not standing out among popular mid-range brands, Focallure, with its affordable prices and variety of products like diverse lipstick shades, blush, and eyeshadow, manages to satisfy and gain trust from users.
In addition to focusing on a diverse product range, the brand also pays attention to packaging design. Most of the designs are small, youthful, dynamic, and cute. Focallure's attraction lies in the compact, elegant, and feminine external product design. This brand is highly praised by many Beauty Bloggers in the low-end cosmetic market. Some even say that Focallure's cosmetics are so charming that they make people fall in love at first sight.
Shopee Mall: shopee.vn/focallure.vn


2. Lucenbase
Lucenbase is a Chinese cosmetics brand established in 2008. With 12 years of formation and development, Lucenbase has achieved prestigious awards for its skincare products. Although it entered the Southeast Asian market in 2015, it has only become popular in the Vietnamese cosmetics market in the last 1.2 years. This success is attributed to its eye-catching, luxurious design, affordable prices, and relatively effective functions. It has become one of the trusted skincare brands with safe, natural ingredients.
Lucenbase's product range includes three main categories: Makeup, Skincare, and Whole Body Care. Some advantages of Lucenbase products are the predominantly natural ingredients, which are gentle on the skin and non-irritating. Especially noteworthy are the serums with a lightweight texture that quickly absorbs, providing adequate moisture without causing skin congestion. Lucenbase products are suitable for various skin types, except for specialized serums and creams designed for acne-prone and sensitive skin. Lucenbase focuses on soothing and restoring sensitive skin.
CONTACT INFORMATION:
Fanpage: https://www.facebook.com/lucenbase.vn/
Website: https://lucenbase.vn/
Shopee Mall: https://shopee.vn/lucenbase.official.store


3. Perfect Diary
Perfect Diary is a mid-range Chinese cosmetics brand established by the e-commerce company Yatsen, founded by entrepreneur Huang Jinfeng in 2017. Initially focusing on online activities in the Chinese market through chat groups, live video streams, and affordable foundation. Since its inception, Perfect Diary has emerged as a cosmetic revenue giant, ranking third globally after L'Oreal and LVMH. According to Euromonitor data in 2019, Perfect Diary holds a 4% color cosmetic market share in China, alongside the MAC brand. Currently, Perfect Diary has over 150 stores in China and expanded to Southeast Asian countries through official online sales on Lazada, Shopee, and Alibaba.
The Perfect Diary brand features sophisticated and captivating designs comparable to major brands. Their lip color palette is diverse with various textures, whether matte or creamy, all featuring lightweight and non-sticky formulas. The lip color gives a slight shine and becomes matte after a few seconds, not drying the lips and effectively concealing lip imperfections. The foundation is soft and smooth, not causing dryness. The eyeshadow range offers diverse colors, and there are many other beauty products waiting for you to explore. In general, this brand has won the hearts of many makeup artists and beauty enthusiasts.
CONTACT INFORMATION:
Fanpage: www.facebook.com/officialperfectdiary/
Shopee: https://shopee.vn/perfectdiary.vn


4. Judydoll
Judydoll is a Chinese cosmetics brand established a few years ago. Despite its relatively young age, Judydoll asserts its quality and is dubbed the Chinese version of Colorpop. The brand initially gained prominence with eyeshadow palettes, highlighters, and blushes, offering over 200 versatile eye colors with cute and charming packaging.
Not only focusing on eyeshadow palettes, but the brand also introduced various lipstick lines and expanded its product range with eyeliners, mascaras, eyelash curlers, and more. Key highlights of Judydoll include diverse and well-designed blush and eyeshadow palettes, featuring a wide range of colors from subtle natural tones to bold and vibrant shades. The eyeshadows and blushes apply smoothly, providing an eye-catching effect with a bright and smooth finish lasting 4-6 hours. Products from the Judydoll brand will make you shine wherever you go.
CONTACT INFORMATION:
Website: https://judydoll.store/
Shopee Mall: https://shopee.vn/judydoll.vn


5. Zeesea
Zeesea is a relatively new and hot domestic Chinese cosmetic brand that has gained popularity in recent years. Despite being a mid-range makeup line, Zeesea's designs and quality will surprise you. All Zeesea designs are distinctive, unique, elegant, and incredibly chic, attracting beauty enthusiasts for a unique experience. Zeesea's products focus on makeup such as eyeliners, mascara, foundation, powder, eye and cheek palettes, and various lipstick lines.
Some notable advantages of Zeesea include affordable prices with exceptional 10/10 designs, luxurious and unique just like major brands. The eye and cheek palettes are diverse, with many shades that are easy to mix. The oil-control ability of the powder is excellent. Eye and cheek products leave a smooth, radiant finish. Mascara comes in various shades, providing good color and silky lashes, although not too thick. It has excellent water-resistant properties and lasts for a long time. Lipsticks provide accurate color, a variety of shades that are easy to mix, and can maintain color for about 5-6 hours.
CONTACT INFORMATION:
Fanpage: www.facebook.com/zeeseacosmetics/
Website: https://zeeseacosmetics.com/
Shopee Mall: https://shopee.vn/zeeseaofficial.vn


6. Pinkflash
If you're overwhelmed by the diverse choices in the domestic Chinese cosmetics market and haven't found a quality brand that suits your budget, consider checking out PinkFlash. True to its name, Pinkflash's product lines feature simple and attractive designs with a predominant feminine pink tone. Particularly, Pinkflash cosmetics are very affordable, making them suitable for students and young individuals.
There's no need to doubt the quality of Pinkflash products as the brand has received numerous positive reviews from domestic and international users. Notable products from Pinkflash include powder, foundation, matte tint lipsticks, and eyeshadow palettes. One of Pinkflash's best-selling products is the 10-piece makeup set with a convenient and budget-friendly makeup pouch.
Shopee: https://shopee.vn/pinkflash.official.vn


7. Lameila
Lameila is a Chinese domestic cosmetics brand that has entered the Vietnamese market for 5-6 years. Lameila is one of the most budget-friendly domestic Chinese brands, offering natural ingredients that are non-irritating. Despite not having exceptionally high-quality products, Lameila is widely accepted and purchased by Vietnamese beauty enthusiasts, especially during the resurgence of the trend of using domestic Chinese cosmetics.
Lameila initially focused on eye makeup products and later expanded to various items, including makeup removers, eyeliners, mascaras, powders, and lipsticks. Some advantages of Lameila include a diverse range of eyeshadow palettes with many shades to choose from, smooth blush application, and practicality in their makeup auxiliary products. The lipsticks from this brand are non-drying, available in multiple shades. Particularly noteworthy, products from this brand are very affordable, making them suitable for many budgets.
Shopee: https://shopee.vn/lameila.official


8. Maycreate
Maycreate is a domestic Chinese cosmetics brand that initially emerged from a small company specializing in perfumes, expanding into the beauty market with diverse product lines such as matte lipsticks, moisturizing creams, and more. Despite lacking its own website and only having offline introduction stores, Maycreate's revenue continues to grow in both the Chinese and Asian markets. While it appeared on the Vietnamese market a few years ago, Maycreate truly gained popularity and recognition in 2019 when the trend of using local Chinese products became hot.
Some notable advantages of Maycreate include easy-to-blend foundation and powder for a thin and light layer, effective oil control, long-lasting tone correction, highly durable eyeshadows with minimal smudging, and budget-friendly lip balms with excellent exfoliating properties. Moreover, Maycreate offers affordable and effective sheet masks for superior moisturization.
Shopee: https://shopee.vn/maycreate.vietnam


9. Hold Live
Hold Live is a Chinese cosmetics brand established in 2011 with its main headquarters and parent company located in Taiwan. The product quality of Hold Live is rigorously tested and ensured to be safe. Although not widely known, Hold Live products are consistently praised for their quality and reasonable prices. Despite being introduced to the Vietnamese beauty market only two years ago, Hold Live is gaining popularity rapidly with its focus on being chic, authentic, and affordable.
Some advantages of Hold Live include eye-catching designs, a diverse color palette for eyeshadows, excellent pigmentation and luminosity, effective oil control in blush and cushion products, and moisturizing lipsticks that provide a smooth and velvety finish without drying the lips, even in the matte lipstick line. The pricing is also reasonable.
Shopee: https://shopee.vn/holdlives.vn

