Top 9 Renowned Japanese Cosmetic Brands in Vietnam

Shiseido cosmetics are famous not only in the Vietnamese market but also worldwide for their quality. Founded in 1872 as the first Western-style pharmacy in the Ginza district, Japan, Shiseido has continued to integrate Eastern and Western philosophies for over 140 years to lead the way in beauty inspiration, especially the Japanese spiritual beauty for women globally.

Shiseido is a pride of the Japanese, not only attracting consumers with luxurious appearances but also with the quality of products. Both makeup and skincare lines of the brand are highly appreciated, receiving support and high ratings from users.

The luxurious and eye-catching product designs are extremely satisfying. If you can afford to use a full set of Shiseido products, you will surely notice a significant improvement in your skin with regular use. This is truly the top choice when looking for quality Japanese cosmetics. Why hesitate? Let's explore Shiseido now!

Website: https://www.shiseido.com.vn/

Kosé cosmetics are no longer unfamiliar to Vietnamese girls, this cosmetics line is increasingly favored by users because of the quality it brings. Kosé is suitable for all skin types and does not irritate the skin, so the brand's cosmetics are trusted by many people and are also the first choice when buying Japanese cosmetics. Kosé has many product lines but the most preferred are serums and foundations. The diversity of products makes Kosé increasingly closer to consumers.

Kosé products mainly include makeup removers and facial cleansers, with popular cleansing forms such as: oil-based, milk/liquid, gel-based, cream-based, foam-based, lotion-based makeup removers, cleansers for specific areas of the skin, and sheet makeup removers. In addition, there are many hair and body care products.

The best thing is that despite the guaranteed quality and beautiful design, products from the Kosé brand have a fairly reasonable price, suitable for the budget of students. The eye-catching green packaging can be easily recognized from a distance. Kose is a popular Japanese cosmetics brand and is widely accepted by many Vietnamese people.

Website: http://kose.com.vn/

SKII products are at the forefront of anti-aging skincare. Since the 1980s, this cosmetics line has been present and sold on the market, trusted by many famous celebrities. SKII products help users quickly improve their skin, moisturize dry areas, balance oily skin, and reduce the aging process. Currently, SK II's business activities mainly focus on Asia, especially in Japan. SK II has two product lines: premium and basic. Among them, skincare products are divided into 3 types with 3 functions: anti-aging, whitening, and spot treatment. In addition, SK II also provides complementary products such as cleansers, toners, eye care products, and makeup products.

SK II is known as a luxury brand because its prices are not cheap. Almost all products are priced at 1 million VND or more. However, if you have the means to use it, you will see its miraculous effects. Another downside is that SKII is quite selective, not suitable for everyone's skin. So, you should try the mini-size version first.

Website: https://skii.vn/

DHC is a leading pharmaceutical cosmetics brand in Japan with skincare products, functional foods, cosmetics, etc., with laboratories and product research centers spread across Japan. When this famous brand was introduced to Vietnam, although the prices are slightly higher than other product lines, due to its extremely good quality, DHC skincare products are very popular in the Vietnamese market. Especially when the weather becomes dry, DHC will be an indispensable lifesaver for women.

DHC is a pioneer in combining the therapeutic effects of natural nutrients for human skin. And the product line from olive oil is one of DHC's first innovations with 100% beauty nutrients from nature. To this day, DHC has continuously researched and developed natural origin products with good quality and skin-friendly. The skincare line with natural extracts, free of additives (no fragrances, colors, alcohol, parabens...), always aims for quality products and absolute safety above all, and especially with reasonable prices, so every customer can easily maintain product usage.

Just after 7 years, DHC has become the leading revenue company in the functional food sector through e-commerce channels in the Japanese market. DHC brings different product lines with full skincare steps suitable for the needs of each customer. All products have special ingredients for specific skincare needs such as anti-aging, whitening, etc. DHC's makeup products are trusted by many female customers because of their suitable colors for Asian skin tones, both providing treatment for the skin, limiting sweat, sebum, wrinkles, and smoothing the skin.

Website: https://dhcvietnam.com.vn/

One of the highly renowned Japanese cosmetics brands in Vietnam is Shu Uemura - considered the art of makeup with its prominent lipstick line, always a best seller. The brand takes its name from its creator - Shu Uemura - the legendary Japanese makeup artist. Shu Uemura's cosmetics line reflects and honors the unique beauty of Asians with the inspiration 'Shu for you - be the woman you aspire to be'. In 1983, the first Shu Uemura store was opened in Tokyo with a unique, creative display style, simple and transparent packaging allowing customers to experience colors instantly.

Shu Uemura offers skincare and makeup products along with many unique makeup collections. Shu Uemura belongs to the luxury cosmetics category, so its prices are often higher than student incomes. However, if you prioritize quality and brand story, why not give Shu Uemura a try.

Website: https://www.shuuemura.com.vn/

The pharmaceutical brand Hada Labo was first introduced in Japan by Rohto Japan with over 100 years of experience in pharmaceuticals. With the motto 'Simple and Perfect', it maximally eliminates harmful ingredients for the skin such as fragrances, colorants, mineral oils, etc. Hada Labo only focuses on exploiting nutrients that directly benefit the skin. To ensure each product is of the highest purity for optimal effectiveness. Until now, Hada Labo has been the leading moisturizing brand in Japan.

In 2014, the pharmaceutical brand Hada Labo was first introduced in Japan by Rohto Japan with over 100 years of experience in pharmaceuticals. With the motto 'Simple and Perfect', it maximally eliminates harmful ingredients for the skin such as fragrances, colorants, mineral oils, etc. Hada Labo only focuses on exploiting nutrients that directly benefit the skin. To ensure each product is of the highest purity for optimal effectiveness.

In 2019, Hada Labo was first introduced to the Vietnamese market with two flagship products from Japan, Hada Labo Gokujyun Moisturizing Lotion and Hada Labo Shirojyun. Then, they developed additional product lines suitable for Vietnamese women's skincare needs. In 2020, Hada Labo has become one of the most beloved skincare brands, offering various skincare products suitable for all demographics.

Website: https://hadalabo.com.vn/

The cosmetics brand Menard was founded by Daisuke Nonogawa with the motto 'Seeking true beauty'. In 1964, the brand opened its first store in Japan. Since then, Menard has been one of the leading beauty care brands in Japan. Additionally, the brand is also known for its perfumes, with its most famous product line being Merefame. In 1982, marked an important milestone in the company's history, the name Menard extended beyond the borders of Japan. At that time, Menard became the first company in the world to discover the refining formula of Reishi mushroom active ingredients for cosmetics production technology. The 'Queen' product line - Embellir was born, the pride of Menard, the result of many years of research and investment. To this day, Embellir is still referred to as the essence of Menard.

In 2004, Menard brought its beauty mission to Vietnam, opening its first Shop & Salon system in one of the high-end neighborhoods of Hanoi. With the motto 'Reaching true beauty', Menard desires every woman to discover and cherish her own beauty, contributing to bringing meaningful lives to half of the world through the brand's premium products and services. Premium product lines: Proud to be the favorite product of millions of women worldwide (skincare, makeup, perfumes, Reishi mushroom pills, Collagen supplements) bringing elegant lifestyle, pure beauty from within the body. Premium spa system: Deep skincare, providing absolute relaxation, enjoying between modern life.

Website: https://menard.vn/

In 1932, stemming from a concern for a cosmetics brand that would provide 'absolute safety for users,' a doctor and dermatologist in Osaka, southern Japan, founded Naris Cosmetics company specializing in high-quality skincare and makeup products. The company's business philosophy is 'For Others - For You': aiming to provide excellent product quality, caring service, and enthusiasm to bring out natural beauty, thereby bringing happiness to customers.

For over 90 years of development, Naris Cosmetics has always ensured 100% organic ingredients sourced from the Rokko mountains, along with cutting-edge technology leading beauty trends worldwide. Naris Cosmetics confidently delivers specialized products that are gentle even for the most sensitive skin. Today, Naris cosmetics are available worldwide, from Asia to Europe, Australia, and the Americas. Naris is always a popular choice and the top choice for beauty enthusiasts, with the motto 'Naris - the secret to maintaining healthy, beautiful skin.'

Naris Up products are categorized according to various purposes such as: Acne treatment, Skin whitening, Moisturizing, Anti-aging, Sunscreen, Convenient makeup, Hair and body care,... With 100% natural ingredients extremely gentle on the skin, and leading technology in cosmetics, Naris Up has accompanied Japanese women for over 90 years and cared for the skin of Vietnamese women for nearly 30 years. From there, the brand has become the number one choice for customers of all ages and genders in need of convenient skincare and beauty solutions.

Website: https://naris.vn/

Sunplay is a brand under the Rohto-Mentholatum group, established since 1899 in Osaka, Japan. Over more than 100 years in the market, the Rohto-Mentholatum brand has expanded its business across 5 continents with 11 branches worldwide. In 2020, Rohto-Mentholatum introduced Sunplay - the first sunscreen brand in Vietnam. The product has been warmly welcomed as it allows users to enjoy the summer without worrying about the harmful effects of sunlight. Following the success of Sunplay, the daily sunscreen brand Skin Aqua was launched with moisturizing sun protection, suitable for daily use.

The Rohto Vietnam branch was established in 1997 and is responsible for manufacturing for the entire Asia-Pacific region. The Sunplay sunscreen line is highly favored by consumers for its good product quality, affordable price, high SPF index, and skin safety. Although not very diverse in product lines, with only 4 main products including Skin Aqua, Sunplay, Tone Up UV, and Nexta anti-darkening sunscreen serum, Sunplay has become a leading skincare brand in sun protection, especially considering Vietnam's climate.

Website: https://sunplay.com.vn/