Buzz
To successfully livestream sales of cosmetics, enrollment consulting, shoe sales, clothing sales, etc., and receive many orders, you need to prepare excellent content. One of the most important things is to come up with great ideas for content and the format of your livestream. If you don't have any great ideas yet, you can refer to the top Facebook Livestream Selling scenarios suggested by Mytour in today's article.
Most Used Facebook Livestream Selling Scenarios
First things first, let's understand How to Live Stream on Facebook.
8 Popular Facebook Livestream Selling Scenarios
1. Hosting a Contest
Organizing a contest is not just a good Facebook livestream selling strategy but also an incredibly effective marketing tactic. By holding contests during a livestream, you can significantly increase customer engagement with your shop page and promote the products you want to sell better. As a result, you'll also find it easier to secure more orders when you move on to the sales segment.
With this format, at the beginning of your livestream, you can ask viewers to share and comment their favorite numbers to win free prizes or purchase discounted items, then use a random software to select the winner. Additionally, you can ask them to answer a fun question and reward the comment with the most likes. There are many other contest formats you can experiment with, such as organizing minigames, Q&A sessions, etc. The more appealing your giveaway contests are, the more viewers your livestream will attract.
2. Behind-the-scenes Livestream
Another way to attract people to watch your livestream selling session is by showing them behind-the-scenes footage. Here, behind-the-scenes refers to places that customers don't usually have access to and they are genuinely curious about, such as your product manufacturing location, your warehouse, your sales team, etc. When customers see these behind-the-scenes on the livestream, they will feel more confident and willing to make purchases on your livestream. Therefore, if you apply this livestream selling scenario, make sure to showcase these 'behind-the-scenes' well!
3. Hosting Discount Programs
Discount programs, promotions, quality discounts, etc., always attract customers because everyone wants to buy affordable and quality items. What's even more special is that with livestream selling, when the time to purchase discounted items is limited, this livestream selling scenario becomes even more effective because customers have to seize the opportunity and decide to make purchases quickly. If you apply this scenario, remember to ask customers to share to promote your products better and reach more customers.
4. Livestream Offline Events
If you're hosting an event at your store location (e.g., in-store discounts), you should also livestream to attract the attention of customers who can't attend. This is also a way for you to increase interaction for your sales and marketing of your brand and products.
5. Product Usage Guide
This Facebook livestream selling scenario allows you to inspire those who have used your products and attract those who are interested in your products and are in the consideration stage of whether to buy your products or not. For example, if you sell beauty cosmetics, you can livestream makeup tutorials, product usage, introduce product functions, features, etc.
6. Introducing New Products
Newly launching products also have a significant appeal to internet users, so you should never overlook this livestream selling scenario. This is because customers who have previously purchased from you will definitely be excited when you have new products, while those who haven't heard of you will also be curious to see what you're selling. Therefore, when you have new products, don't forget to organize a livestream to introduce the details of your products. During this process, you will have the opportunity to receive orders.
7. Product Testing Livestream
If you want customers to place orders directly on your Facebook livestream, then one important thing is you need to build trust in your products. One of the ways to do this well is to test the products you're selling right on the livestream so that customers can imagine how they will feel when using your products. With this scenario, for example, if you sell fashion items, you should try them on yourself, or if you sell food, you should taste it, if you sell cosmetics, you should test them directly on the livestream, ...
8. Heart-to-Heart Livestream, Sales
This is one of the most delicate Facebook livestream selling scenarios. In this direction, you can name your livestream with intriguing titles like 'Late-night Heart-to-Heart', 'Let's Chat', ... You won't immediately introduce the products you're selling into the livestream but rather attract viewers with stories that are somewhat related to your products such as: family stories, marriage, parenting, emotions, beauty care, health, ... When there's a stable interaction with the livestream, you can cleverly introduce your products for promotion. Many sellers have received orders by applying this livestream selling scenario.
In addition to livestream selling, you also need the support of specialized Facebook selling tools like comment management, phone number filtering, etc. The list of Facebook selling support software includes many tools that have proven their value like Codon.vn ...
Alongside referencing Facebook livestream selling scenarios, to gain more experience and live skills, you need to look into the methods, ways of going live, and addressing issues from famous streamers. And Mrs. Nguyen Phuong Hang, the record holder for the number of livestream viewers on social media, is the person you need to follow. Below is Mrs. Nguyen Phuong Hang's Facebook channel with a blue checkmark, inviting you to visit, view her timeline, and explore interesting information.
