Buzz
Minimalist, modern interior design with occasional artistic touches, showcasing individuality, is the favored trend among the youth. Living space is not merely for relaxation after work, but every nook and cranny reflects the owner's personality and interests. Moreover, the living space can serve as an endless source of inspiration for work and life.
Capturing this trend, Samsung has introduced 2 products familiar to every household, providing entertainment and bringing creative artistry to living spaces. These are the new-generation TVs, The Frame and The Serif, part of Samsung's Lifestyle TV lineup.
The Frame - Infinite artistic inspiration
The Frame TV boasts a groundbreaking design, with its screen border resembling a modern, captivating frame, seamlessly blending into mesmerizing interior spaces. The meticulously crafted frame, made from premium materials, is thinner yet sturdier, with a monochrome finish that accentuates the TV amidst the room.
The Frame - Samsung's innovative new-generation art frame TV
The unique feature of this art frame TV is that when you turn it on, it functions like a regular TV, but when turned off, it transforms into a remarkable piece of artwork. The Art Mode allows you to select and showcase over 1,600 art pieces from the Art Store library, offering diverse, vibrant styles, from classic paintings to creative artworks.
The Frame resembles a unique wall-hanging painting
The Frame's screen integrates QLED technology with Matte Display anti-glare panel, delivering a quality movie-watching experience with sharp, vivid images down to the smallest details even in high light intensity conditions. Additionally, The Frame reproduces colors most authentically thanks to its ability to display 100% color volume.
The Brightness Sensor light sensor technology automatically adjusts the color tone and screen brightness according to the ambient light, combined with Motion Sensor technology to detect when someone approaches or moves away from the TV. This helps save energy because when you move away from The Frame, the TV will automatically turn off.
Comparison between a regular TV screen and one with Matte Display
You can choose to mount on the wall or use the flexible stand for The Frame TV to fit your space and personal preferences. Moreover, whether you want to display vertically or horizontally, The Frame can handle it all.
The Serif - Minimalistic yet far from dull
Alongside artistic flair in home decor, minimalism is also highly regarded. 'Less is more' - the spirit of minimalist interior design prevalent today, utilizing only essential items in living spaces, simple yet elegant, sophisticated. And in such a 'spacious' environment, The Serif stands out as a bright spot illuminating the entire room. The Serif embraces a simple, refined style, perfect for those who appreciate minimalism.
Samsung brings to The Serif a super unique design in the form of an I-shaped block, inspired by the letter I in Serif typeface. Seamlessly integrated, each detail meticulously crafted, sharp, neutral colors perfectly suited for minimalist spaces.
The unique I-shaped design is the highlight of The Serif
Similar to The Frame, The Serif TV is also equipped by Samsung with QLED technology screen featuring Matte Display anti-glare panel combined with Quantum Dot technology displaying 100% color gamut, allowing users to fully enjoy every frame with sharp image quality down to the smallest detail, colors reproduced perfectly everywhere, regardless of ambient light intensity. Especially, in Ambient Mode+, The Serif allows users to coordinate colors to suit purposes and usage needs such as bright colors for parties or warm tones for romantic, cozy evenings with family.
Experience vibrant images in every frame with The Serif
The NFC one-touch connection capability allows users to comfortably enjoy music from their phones on the TV with a unique frame. With The Serif TV, you can easily control the TV via remote or virtual assistants Bixby, Alexa, and Google Assistant. The Serif TV - a simple yet far from dull new-generation TV that can brighten up your living space.
Now, with 2 groundbreaking new-generation TVs from Samsung - The Frame and The Serif - users can pursue aestheticism in their living space designs.
TVs of the future not only serve the usual entertainment functions but also serve as unique, innovative furniture pieces, a perfect blend of art and technology.
