Buzz
HTML Email does not affect deliverability rates (the number of emails sent to the inbox), as long as the HTML email is properly encoded and has a pure text version (Plain Text). To learn more about what Email HTML and Plain Text in Email Marketing are, readers can refer to the following article by Mytour.
1. Email HTML in Email Marketing
If some HTML tags are broken, email providers and users can flag it as spam. This not only affects the number of emails sent to a specific inbox but also impacts other emails sent in the future.
The fewer HTML elements in emails, the more statistically significant they are.
2. Plain Text Emails in Email Marketing
Most email marketing tools allow users to easily create plain text versions in the email editor, so you should spend about 5 to 10 minutes creating and optimizing the plain text email version. On the other hand, email providers like Gmail or Outlook may consider your email quite 'slick.'
Various testing processes have shown that the open rate for plain text emails is 25% higher than HTML emails. Additionally, the click-through rate for plain text emails is also 21% higher than HTML emails.
The lesson here Mytour just introduced you to HTML and Plain Text Emails in Email Marketing. In the next Email Marketing lesson, Mytour will further introduce you to Email Newsletters in Email Marketing.
