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Key Opinion Leaders (KOLs) are effective communication solutions utilized by many brands to reach their target audience. However, if you're not a Marketing professional, understanding KOLs and using them efficiently might be challenging.
To provide you with a clearer understanding of KOLs, Mytour has compiled an article on What are KOLs? Who are KOL influencers? along with a list and pricing of Vietnamese KOLs. Below is the detailed content for your reference.
Understanding KOLs in Vietnam: Lists and Pricing of Vietnamese Key Opinion Leaders
1. What are KOLs?
2. Classifying KOLs? KOLs vs Influencers?
3. List of Influencers in Vietnam? Pricing Table for Vietnamese KOLs
4. Important Considerations when Choosing KOLs
1. What are KOLs?
KOL stands for Key Opinion Leaders, roughly translated as 'influencers' in English.
They are individuals with specialized knowledge and influence in the field or industry they engage in (e.g., culinary KOLs, health KOLs, legal KOLs, marketing KOLs, etc.).
To better understand KOLs, let's delve into and clarify the following concepts:
- What does KOL stand for?
As it is an abbreviation for Key Opinion Leaders, you can read KOL by pronouncing each letter individually: Specifically K, O, L.
- What is KOL in marketing?
In Marketing, KOL is also referred to as an influencer, meaning someone who attracts and influences the shopping habits and behaviors of various consumer groups.
- What are Vietnamese KOLs?
Vietnamese KOLs can be bloggers, hot moms, hot dads, hot girls, hot boys, or experts in a particular field. On the other hand, KOLs can be celebrities, TV actors, social media stars on Instagram, Twitter, Facebook, etc. In simple terms, they are 'brand ambassadors' on social media communities, capable of creating viral content and attracting a large following.
Some renowned Vietnamese KOLs include figures like Bảo Hân, celebrity actors (Trấn Thành, Nhã Phương, Trường Giang, etc.), and numerous KOLs from various fields and industries.
- What is KOL hiring?
Hiring a KOL means you pay to engage KOLs in introducing, advising, guiding, reviewing, promoting, etc., your company's products/services through digital media channels.
KOLs may have millions of fans and followers on social media and other platforms. These individuals are likely to interact, listen, and follow the advice presented in the content created by KOLs. The impact of these numbers can be significant, and collaborating with them can help generate substantial visibility for companies and their products.
2. Classifying KOL? KOL vs Influencer?
Currently, KOLs are classified into three main groups: Celebrity, Influencer, Mass Seeder.
- Celebrity (often referred to as Celeb): These are well-known individuals, typically singers, A-list actors, with a large fan base and significant influence within the community. In Vietnam, celebrities like Trấn Thành, Nhã Phương, Trường Giang, Quốc Trường, Thúy Ngân, Việt Anh, Hồng Đăng, Midu, are frequently mentioned.
- Influencer: Individuals with influence on social media platforms like YouTube, Facebook, Instagram, coming from various fields and industries. Influencers can be entrepreneurs, musicians, bloggers, comedians, and even any online user can become an influencer.
- Mass Seeder: These are individuals with influence among small niche customer groups. They often operate on social media platforms, providing genuine and objective experiences and reviews for users. Additionally, they can promote and brand their content by sharing from the above two groups - celebs/influencers - to advertise and communicate brand messages to small niche customer groups within their community.
3. List of Vietnamese Influencers? Pricing Table for Vietnamese KOLs
Through various marketing forms such as appearances in TVC clips, live streams, writing reviews, and evaluations on social media, the role of KOLs becomes increasingly crucial in digital communication. After understanding the concept of what KOLs are, you also need to refer to a pricing table for KOLs in Vietnam, assisting in evaluating, reviewing, and constructing a comprehensive Media Planning strategy. This pricing table is compiled for celebrities, influencers, mass seeders, etc.
List of KOLs in Vietnam, Pricing Table for KOLs 2021
4. Key Considerations when Choosing a KOL
When selecting a KOL, factors such as the quantity and quality of followers, commitment, and professional expertise need to be assessed.
A large following and high public popularity translate to higher interaction and sharing rates. This helps brands and businesses access new market segments they may not have considered before.
Choosing suitable Vietnamese KOLs for products or services is crucial for each campaign. Hence, brands and businesses must thoroughly research the profiles of these 'influencers' to select the right face to 'send the message' and create the most effective communication and marketing strategies for themselves.
Some popular KOLs Booking service providers for your reference include: Revu.vn (Cleverads brand), Onfluencer.net (Novaon brand), 7Saturday.vn (MOG brand), hiip.asia,...
Here, we've explained what KOLs are and updated the list and pricing of KOLs in Vietnam. However, please note that this KOL pricing is relative, so make sure to carefully consider before choosing for the most effective brand and product promotion.
Alongside updating the list and pricing of KOLs in Vietnam, Mytour has also compiled a list of mobile network prefixes in Vietnam to help you quickly update the list of mobile network prefixes in Vietnam and identify whether the number you call or receive calls from belongs to Viettel, Mobile, or Vina...
