Buzz
The merger helps Unity become a leading end-to-end platform provider for developers to create, launch, and grow mobile games, real-time 3D content.
Unity Software Inc. (NYSE: U) announces the completion of its merger with ironSource, positioning itself as a frontrunner in providing end-to-end platforms for mobile app developers.
This merger marks a significant milestone for the gaming industry, empowering Unity to support developers throughout the entire product development lifecycle, from building and launching to developing successful electronic games and 3D experiences. Unity possesses the most diverse and specialized tools and services, unparalleled in the industry.
John Riccitiello, CEO of Unity, said: 'We are thrilled to welcome ironSource to the Unity family and are excited to move closer to our goal of becoming the leading platform for a world increasingly populated by app creators. Together, we will deliver a complete ecosystem where developers can succeed in achieving their goals, no matter which stage of the development lifecycle they are in.'
Game developers will have access to additional tools to bridge the gap between creativity and growth, enabling them to create better gaming experiences. Developers looking to monetize their games can now use LevelPlay - one of Unity's best-in-class mediation platforms - to maximize their revenue. For more information, please visit Unity's website.
Tomer Bar Zeev, CEO of ironSource, shares: 'The driving force behind this merger is to create more value for developers, regardless of their stage in the development lifecycle. We are excited to continue pursuing our goals in the future, where we will deepen the integration of our product portfolio and enhance collaboration between creating engaging electronic games and driving growth, making these games successful commercial products. As a result, we will be able to create a world with more innovative and successful app creators than ever before.'
