1. Capture attention from the first sentence
To begin your presentation, you need to capture the audience's attention. If the audience is interested from the start, there's a good chance they will stay engaged throughout your presentation.
Tell people what they can learn from your presentation. Use examples of specific and standout information. Promise the audience interesting insights you're about to deliver to them.
The main task of all speakers is to capture the audience's attention, and if you know how to engage those around you in your topic, you're sure to succeed.
Option 1: Start with a storytelling
Option 2: Start with a metaphorical image
Option 3: Start with an object or model
Option 4: Start with a question
Option 5: Start with a game
Option 6: Start with a song or quote
Option 7: Start with an action
Option 8: Start with an experiment
Option 9: Start with a video clip

2. Body language
One common issue people face with body language is not knowing what to do with their hands and feet. As a temporary fix, you can hold something like a pen, a remote control, or a small notebook.
In the long run, make a habit of exercising, learning to dance, engaging in yoga, etc., activities that require coordinating your hands and feet smoothly. Through consistent practice, not only will you gain control over your limbs comfortably, avoiding stiffness, but you'll also feel more confident in your posture in front of a crowd, ensuring an effective presentation.

3. Communicate with eye contact
Typically, you're taught to interact with your audience by looking into their eyes. When you gaze into someone's eyes, they reciprocate, focusing their attention on you. Eyes are the windows to the soul; they can reveal a lot about your state, emotions, and their reactions can impact you. So, if you lack confidence or feel uneasy, avoid direct eye contact!
Instead, focus on their eyebrows! The small distance between eyebrows and eyes will give them the impression that you're making eye contact. This way, you won't feel distracted.

4. Breath control
Usually, we tend to breathe using our chest. Chest breathing has the downside of inhaling less air and exhaling rapidly. However, during presentations, as you need to speak continuously for a while, you must take in more air than usual. This might make you tired more easily and run out of breath quickly. Belly breathing will address this issue for you.
Ever notice how frogs have a loud, rhythmic croak? It's because they breathe with their bellies!

5. Control anxiety
Anxiety before presenting is inevitable. You need to take deep breaths and appear calm, but saying it is easier than doing it. If you don't control your mood well, you might get confused, forget what to say next, and end up stumbling.
It's best to adjust your breathing before speaking, breathe evenly and deeply. While speaking, don't use grandiloquent words; use simple, familiar language to make your audience understand. Pose questions to engage their attention in your speech. Don't dwell on what to say next; focus on the present. Then, words will flow out naturally!

6. Choose the right layout and colors
This is no secret, but the fact is, color plays a significant role when considering its impact on your audience. Believe it or not, you can bring positive effects to the audience if you know which dominant colors to use because they bring persuasive, impressive, and highlight your presentation. Pay attention to the colors you choose when preparing a PowerPoint presentation. After all, a good presentation should be executed wisely—from selecting topics, images to choosing fonts.
Here are some tips for designing a presentation:
- Use consistent fonts (Time New Roman font is generally best for PowerPoint presentations)
- Ensure font size is clear for followers.
- Check the readability of presentation slides.
- Choose a maximum of 3-4 colors to use in your presentation.

7. Speaking rate
People will listen to you most effectively when you speak at an average pace that people use in everyday communication. According to scientists, a reasonable speaking rate is about 150 words per minute.
If you speak too fast, it might seem very professional at first glance, but in reality, it will make the listener feel pressured. They have to speed up information processing to understand what you're saying. To some extent, they will feel disconnected and no longer want to listen. On the other hand, if you speak too slowly, everyone will find it tedious, time-consuming, and not receive much useful information. Gradually, they will also become distracted. So, keep the pace at 150 words/minute!

8. Add visual content
Believe it or not, our memory is primarily visual. People remember 65% of information if you provide vivid and specific visuals. For instance, if you need to incorporate crucial data into your presentation, create visual representation icons (charts, images, illustrative video clips, etc.).
In reality, if you add too much textual information to your slides, your audience is likely to lose interest. Therefore, include detailed illustrative images to focus everyone on the main theme of your speech.

9. Include personal examples
To establish a strong connection with your audience, make them feel close to you. Sharing your personal story with the audience contributes significantly to building trust.
Many people face similar obstacles, but they might be too shy to share their experiences with others. There's a high likelihood that people will find something relatable to their own situations when they hear your story.
Don't hesitate to share your own perspective, including personal examples!

10. Interact with the audience
If you know how to make your speech interactive, that's when you hold the key to success. A speech is a process of providing information like a dialogue, so it can't engage the participating audience if you don't interact with them.
Additionally, smile and use eye contact to connect with your audience. When you smile and look into someone's eyes, you draw their attention to you and what you're saying. This action also reduces anxiety as it feels like you're presenting to an individual rather than a large crowd.

11. Pose thought-provoking questions
If you want to capture the audience's attention, ask them some thought-provoking questions as it adds diversity and interest to a speech. Although you don't necessarily have to ask questions, doing so actively engages the audience in your speech. To pose compelling questions, you need to understand, research a bit about your audience as well as think about their concerns and expectations.
What can you gain from thought-provoking questions?
- Makes the audience contemplate a specific topic.
- Attains unanimous agreement from your audience.
- Triggers the visualization process.
Broad and thought-provoking questions will make the audience more interested and focused on your topic!

12. Focus on the core message
When planning your presentation, ask yourself: What is the core message that people should remember from this presentation?
For this “key” message, present it as simple and concise as possible. Some experts advise not to use more than 15 words to explain important keywords. If what you intend to say is not related to the main messages, eliminate them.

13. Focus on what the audience needs to know
When preparing a presentation, think about what the audience needs or wants to know, not just what you can present.
During the presentation, you also need to maintain focus and respond to the audience's reactions. A successful presenter always tries to present in the most understandable way.

14. Always remember the 10-20-30 rule when preparing presentation materials
Here's a small tip from Expert Guy Kawasaki - a contributor to Apple's success. He believes that computer slides should be prepared as follows:
- Do not prepare more than 10 slides
- Do not exceed 20 minutes
- Use font sizes from 30 and above
In fact, the purpose of presentation documents is only to support the presenter. Good materials become useless without someone to interpret them. Always make sure you have small reminder notes that fit in your hand to prevent 'forgetting the speech,' but don't lose points by staring at them too intently.

