Buzz
Understanding TikTok's analytics helps you track viewer preferences and plan more tailored content. In this article, Mytour guides you through detailed steps on viewing TikTok statistics.
1. How to Access TikTok Analytics?
To access and analyze TikTok metrics, upgrade to a Pro account. It's free! Just follow these simple steps below:
Step 1: On the main screen of the TikTok app, navigate to your Profile. Then, click on the three horizontal lines icon in the top right corner.
Step 2: Select Settings and Privacy.
Step 3: You'll be taken to TikTok's Settings menu. Here, click on Manage Account >> Switch to Business Account.
Step 4: In the next step, simply check the field related to your occupation, you can essentially choose any.
Step 5: In the next screen, you'll receive a notification about using a Business Account.
2. Viewing TikTok View Statistics
After converting your profile to a Business Account, you can start checking statistics for your videos. However, TikTok only records statistics from the time you use a Business Account. So initially, you won't see a lot of data.
2.1 On Mobile
Step 1: Go to your profile page on TikTok, tap on the three horizontal lines in the top right corner. Then, select Business Tools.
Step 2: Open Analytics. This is where you'll get insights for your TikTok account.
Additionally, you can view analytics for a specific video by opening the video, then tapping on the three dots in the bottom right corner of the screen.
Choose Analytics to check the view statistics for the video you need.
2.2 On Desktop
Step 1: Hover over your profile icon in the top left corner >> Business Tools.
Step 2: When redirected to TikTok's Business Suite, you'll find analytics and statistics right on the main page.
Checking TikTok view statistics helps you grasp the reach potential of your videos. If you're venturing into TikTok content creation seriously, make it a habit to regularly explore these insights!
