Buzz
A brand is the comprehensive image of a business, something that consumers see and perceive. It reflects the reputation of the business in the minds of the public. On the contrary, a trademark is just a label protected by intellectual property law, it could be a slogan, logo, color,...
Trademarks are often marked with the symbols ™ or ® if approved by the USPTO (United States Patent and Trademark Office). After registration, the symbols or words in the trademark cannot be used by any other organization. Trademarks have unlimited usage duration, as long as they are still in use, valid documentation and fees are maintained.
The Distinction between Brand and TrademarkElements Constituting the Brand
After understanding what Brand is, do you wonder about the elements that make up a brand? Let's explore the answer in the content below.
Brand Value
The first factor when exploring Brand building is undoubtedly the concept of brand value. This is not just a random number but the result of an entire strategic thinking process. In this process, the brand's goals, vision, and mission play a crucial role. It's not just about figures and revenue; it's also a big picture of meaning, belief, and the foundation for every brand communication strategy. Brand value is the concentrated image of intangible strength, not just a number on the balance sheet.
Main Message of the Brand
The slogan serves as a concise bridge between the brand and the customer. It's not just a string of words but a succinct message about the business's vision and commitment.
A powerful slogan has the ability to be memorable and create a profound impression on customers.
Brand Identity
Understanding what Brand is reveals how important brand identity is in a fiercely competitive market. Brand identity is not just the combination of elements like name, logo, icon, character, spokesperson, slogan, packaging, but also an artistic masterpiece. It's not just the uniqueness of each component but also how they interact to create a beautiful picture, encapsulating the values that the brand wants to convey to consumers.
Brand Commitment
The powerful impact of consumer expectations creates a crucial dimension for commitment from businesses. This is undoubtedly a significant aspect to understand when exploring what Brand is and how it influences a brand. Brand commitment becomes an indispensable factor in structuring a brand right from its market debut.
Brand commitment is a value worth pursuingThe Secrets of Building Major Brands
The simple principle of 'focus' is the key to building major brands in today's market. Instead of trying to represent everything, top brands concentrate on a unique feature. Every year, the Volvo car brand consistently emphasizes a single attribute to represent its product - 'safety'
In contrast, Starbucks is not just a coffee business but a consistent experience. They don't just create a coffee community but also focus on providing various experiences for customers. From this, we can see that a brand should not be too scattered; it should focus on building a single advantage consistently over the years, ensuring it becomes 'top of mind' for customers.
To craft unique logos, consider leveraging drawing support from iPad and design software. Here's a list of best-selling iPads on Mytour to help you experiment with creating your own brand identity.
Above are insights revolving around the topic of what Brand is and how it influences the process of building a business's brand. Hopefully, this article provides you with deeper insights to accumulate more knowledge.
- Explore more in the category: Industry Terms, Technology Terms, Branding
