Zalo, the messaging and calling app, has become a staple for us, especially the younger generation. Zalo goes beyond communication; it introduces a new business tool called Zalo OA, designed to provide effective interactive solutions with Zalo users. To grasp the true meaning of What is Zalo OA, explore more in this Mytour Blog article!
Exploring Zalo OA: Reasons to Opt for Zalo OA Accounts
You might be wondering What is Zalo OA? Zalo Official Account (Zalo OA) is the official information hub for companies, brands, organizations, and communities on Zalo. Zalo OA is created with the purpose of conveying and connecting useful information from products to customers.
When doing business on Zalo, you can sell through Zalo Site, Zalo personal accounts, or Zalo Shop. Zalo OA combines all these features to better suit your business purposes. Zalo OA allows you to execute marketing campaigns to achieve your strategic business goals.

What types of Zalo OA (Zalo Official Account) are there that users need to know?
Explore the various types of Zalo OA with Mytour Blog and clarify all doubts about What is Zalo OA.
Enhance your brand presence with Zalo Business Account
For businesses and individuals looking to build their brand and reach potential customers on Zalo, the Zalo Business Account is the ultimate choice. Its benefits include:
- Your messages will appear in the personal inbox of interested individuals.
- Create a storefront and add products with ease.
- Send 4 promotional messages every month to engaged customers.
- Directly message and connect with your customers.

Explore Zalo OA Content Hub
Tailored for websites focusing on content development, spanning entertainment, knowledge, tutorials, and more. Leveraging Content-OA account brings the following advantages:
- Deliver a daily news broadcast to everyone interested.
- Messages will be prominently featured on the notification bar.


Create a Zalo OA Account: Detailed and Easy Steps
- Step 1: Follow the link below to access the Zalo OA account creation page: http://oa.zalo.me/manage
- Step 2: To create an official account, you need to log in to your Zalo account first.
- Step 3: After registration, click on the 'Create Official Account' button and choose the type of account that suits you: Company, Content, or Government.
- Step 4: In this step, you must enter the required information for your company, including: business category, official account name, introduction, company address, profile picture, cover photo.
Note: Criteria for uploading images
- Cover photo (320 x 350 pixels, safe zone 320 x 180 pixels, size < 1 MB, format .png or .jpg).
- Profile photo (150 x 150 pixels, size < 1 MB, format .png or .jpg).

- Broadcast: Send broadcast programs about your products and business information to potential customers. You can also check the list of sent broadcasts and schedule automatic broadcasts conveniently.
- Chat: This feature helps you interact directly with customers and receive complaint information.
- Content Management: This tab helps you create broadcast content in the form of articles or videos to send to your customers. Easily preview and compose your content. After the content is created, it will be sent to the broadcast program and queued for distribution.
- Statistics: All broadcast data, such as views, receptions, shares, and charts of interested parties, are displayed here for businesses to easily track.
- Management: The Management tab has all the functions related to business information, such as administrator rights, account information, and account verification.

For Regular Accounts
- Invite interested friends: Currently, a maximum of 20 friends of interest can be invited each day on each Zalo OA account, so take advantage of this opportunity to attract more attention to your page.
- Post Quality Articles: Focus on investing in your website content before using these tips to increase interaction with the page. Your content must meet user needs, be updated, and add creative elements to excite the audience.
- Regularly Post and Share on Timelines: Posting or sharing Moments is an important factor if you want to communicate on your social media channels. Posting or sharing Moments will make your Page name appear more frequently, increasing brand awareness among customers.
- Use QR Codes: QR codes allow people to find Zalo OA pages more quickly and conveniently. So, share the QR code of your page with friends, family, or other social media channels to attract interested individuals.