[Update] ASUS remains committed to advancing the Zenfone lineup

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Ngày cập nhật gần nhất: 15/4/2026

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Original Article: ASUS to discontinue Zenfone series, Zenfone 10 marks the end

Update: This morning (29/8/2023), ASUS issued a statement debunking rumors about dissolving the Zenfone division. The company pledges to continue developing its flagship phone series, ROG Phone and Zenfone. ASUS also mentioned plans to introduce new product lines in 2024, and users are encouraged to patiently await 😁.

According to ASUS's latest Q2/23 financial report, the mobile phone segment contributes 2% to the company's total revenue.

Original Article: ASUS to discontinue Zenfone series, Zenfone 10 marks the end

Two years ago, ASUS redefined the Zenfone series with two incredibly compact and user-friendly phone generations, the latest being Zenfone 10. Contrary to expectations, ASUS, according to sources from Technews Taiwan, will cease smartphone production, opting for a different direction in the smartphone world.

Whether Zenfone 9 or Zenfone 10, both received extensive praise in the tech community for the brand's 'courageous' approach, featuring compact size, retaining the 3.5mm jack, along with standout features such as the 'gimbal-standard' anti-shake camera, highly customizable Zen UI, and more.

Why did ASUS decide to exit the smartphone market? According to insider information, ASUS is undergoing a company-wide restructuring, with several departments facing cutbacks, including Zenfone. Employees from this division will transition to ROG Phone and other departments.

Due to the disbandment of the Zenfone team, Zenfone 10 marks the end of the Zenfone series.

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