Samsung has maintained its position as the world's number one TV brand for 17 consecutive years, as of 2022. This achievement underscores the brand's credibility and innovation in developing cutting-edge audio-visual technologies, delivering premium entertainment quality, especially with their large-screen TV series.
Elevate your home experience with the Samsung 98-inch TV, upgrading audio-visual quality
User trends favoring large-screen TVs
In the present day, owning a large-screen TV has almost become a trend for many users. According to GrandView Research's 2022 global TV sales report, TV sizes ranging from 46 to 55 inches are leading the market, indicating a shift from smaller to larger screens. Additionally, the compound annual growth rate of 65-inch TVs is projected to reach an impressive 16%, showcasing a notable surge in demand.

Large-screen TVs are currently a prevailing trend among users
In the Vietnamese market, TVs with sizes of 55 inches and above constitute up to 60% of user choices when purchasing new TVs. This demonstrates a significant shift in consumer trends compared to the past.
Samsung not only succeeds in capturing this market trend but also pioneers meeting customer demands by introducing the Neo QLED 98-inch TV series with advanced audio-visual technologies and modern features.
Immersive Large-Screen TV with Breakthrough Image Quality
Owning a large-screen TV not only expands the user's field of view but also creates a superior entertainment space in both audio and visual aspects. The Samsung 98-inch TV promises to deliver authentic emotions and captivating melodies during the customers' wonderful relaxation moments.

Samsung 98-inch TV brings a lifelike viewing experience
When indulging in explosive blockbuster movies, every detail of the scene will unfold realistically before your eyes, thanks to the support of advanced technologies. The Neural Quantum 4K processor along with Quantum Dot quantum technology will provide intelligent algorithms to enhance image factors such as resolution, contrast, color depth, and eliminate undesired phenomena like image noise, blurriness, and more.

Samsung's Premium 98-inch TV Equipped with Neural Quantum 4K Processor
Moreover, the Quantum HDR+ technology in Samsung's 98-inch TV can analyze each frame to optimize quality before displaying it to viewers. Not only that, but Samsung's TV color reproduction capability is Pantone-certified, ensuring every frame displays colors accurately and closer to natural than ever before.
Crafting an Enchanting Pinnacle of Musical Space
Delivering not only stunning and breathtaking images and videos, Samsung's 98-inch TV is equipped with a high-quality speaker system and premium sound reproduction technology to enhance the audio-visual experience for users. The standout technology featured in the TV includes Dolby Atmos, which brings immersive virtual surround sound, enveloping the entire room.

Dolby Atmos Technology Creates an Enchanting Virtual Surround Sound Space
In addition to Dolby Atmos, Samsung independently researches, develops, and applies its sound tracking technology OTS Lite to its premium products. This technology delivers perfect 3D audio by seamlessly combining vivid images with synchronized sound on the TV.

Samsung's Own Sound Tracking Technology OTS Lite
Moreover, for those looking to upgrade room audio, you can use the Q-Symphony technology to connect the TV with compatible soundbars. Q-Symphony synchronizes audio output from the TV and soundbar to deliver powerful, resonant sound throughout the space.
Elevate Your Home Entertainment and Gaming Experience
Owners of the Samsung 98-inch TV not only get to enjoy exceptional moments of entertainment such as watching movies and listening to music but also experience intense gaming battles and convenient usage methods. The TV supports a refresh rate of up to 120Hz, along with advanced technologies like VRR, ALLM, preventing screen tearing, blurring, and enhancing response speed in gaming.

Samsung 98-inch TV brings incredible entertainment experiences
In addition to enhancing and investing in image and sound quality for the TV, Samsung also equips the product with compatibility with SmartThings. This app manages smart devices at home, allowing owners to easily control the TV remotely through their phones, tablets, and more.
Now, Samsung customers can easily access and own the Samsung QLED 98-inch TV with enticing promotions from the brand. When purchasing the TV QLED 98-inch model 98Q80C, customers will receive a complimentary Slim Soundbar S800B valued at 15.9 million VND.
