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Twitter offers a variety of useful features to support business marketing, such as creating multiple business accounts, pinning tweets, sharing links through tweets, and shortening URLs.
Refer to the following article by Mytour to explore useful Twitter features for marketing campaigns.
Useful Twitter Features for Marketing Campaigns
1. Creating Multiple Twitter Accounts
The best practice is for a brand or business to maintain only one Twitter account. However, sometimes some brands or businesses may need to create multiple Twitter accounts to address issues related to geographic locations, support specific channels/departments, etc. Refer to how to create a Twitter account here.
If managing multiple Twitter accounts, Mytour recommends using Hootsuite to schedule and monitor Twitter activities. This free web-based product allows users to schedule their tweets or tweet directly (with attached URLs and images), track the streams of people they are following as well as monitor hashtags, keywords, and more.
2. Pin a Tweet
Twitter allows users to pin a Tweet at the top of their profile. When someone visits your profile, they will see the pinned Tweet first.
- Pinning a Tweet on Twitter:
To pin a Tweet on Twitter, follow the steps below:
+ Access your Twitter profile page.
+ Find the Tweet you want to pin.
+ Click the three-dot icon at the bottom-right corner of the Tweet next to the number of likes.
+ From the menu, select Pin to your profile page.
Upon refreshing the page, the pinned Tweet will appear at the top corner, above recent Tweets.
- Unpinning a Tweet on Twitter:
To unpin a Tweet, click the three-dot icon, choose Unpin, or you can pin a new Tweet to replace the previously pinned one.
Pinned Tweets do not appear on Twitter for mobile devices.
3. Shortening URLs on Twitter
Links shared on Twitter, including those shared in Direct Messages, will automatically be processed and shortened to http://t.co.
Shortening links allows you to share long URLs in a Tweet while still ensuring the maximum character count.
By creating unique links for Twitter, you can track information such as link clicks - the key to assessing the effectiveness of each Tweet. Unless using third-party apps, all URLs are shortened to t.co links.
4. Sharing Links via Tweet
You can post, share links via Tweet on the Internet using the Tweet Box or on mobile devices.
- Tweeting a link on the Internet:
+ Log in to your Twitter account.
+ Click on the Tweet button.
+ Enter or paste the URL into the Tweet box.
URLs of any length will be shortened to just 23 characters. Click the Tweet button to post your Tweet and link.
- Tweet a link on a mobile device:
+ Open the Twitter app on your mobile device or compose a new message.
+ Enter or paste the URL into the Tweet. The link will be adjusted using a URL shortening service whenever you post.
+ Tweet it.
Additionally, you can explore other popular link shortening services such as bit.ly and Google Short URL Shortener.
This article above introduces you to useful Twitter features for marketing campaigns. Furthermore, if you have any questions or inquiries like What is Twitter Marketing?, feel free to leave your thoughts in the comments section below the article.
