Buzz
The pricing of Vsmart is highly regarded, positioned to compete evenly with other smartphones in the same segment.
1. Vsmart introduces smartphones priced from 2.5 to 6.3 million, directly competing with Chinese counterparts.
Vsmart's pricing is deemed excellent, perfectly poised to compete head-to-head with peers in the market.
On December 14th, Vingroup officially launches its lineup of 4 Vsmart smartphones including Vsmart Active 1+, Vsmart Active 1, Vsmart Joy 1+, and Vsmart Joy 1. With much information about Vsmart leaked prior, the highlight of this event is undoubtedly the pricing - and it seems Vingroup does not disappoint with its 'three no' pricing policy (no depreciation, no financial costs, and no profit markup).
This pricing strategy allows Vsmart to confidently compete even against Chinese rivals, renowned for their 'good-quality-affordable' reputation.
Similar to VinFast, Vsmart's pricing is divided into two phases: phase 1 offers cheaper prices and more discounts, targeting early adopters; while phase 2, although priced slightly higher, does not exceed phase 1 by much. Vsmart states that the prices in phase 1 are even lower than the 'three no' prices the company is offering.
Vsmart Active 1 & Vsmart Active 1+
Active 1 and Active 1+ belong to the mid-range segment with many premium features. Both feature designs crafted from glass and metal. The main difference in design between the two devices is that Active 1+ boasts a 6.2-inch 'notch' display, while Active 1 sports a 5.5-inch display without a notch.
Vsmart Active 1+
Vsmart Active 1
In terms of specifications, both are equipped with Snapdragon 660 chips and 64GB of internal storage. Active 1+ has 6GB of RAM and a 3650mAh battery, while Active 1 has 4GB of RAM and a 3100mAh battery. Both models feature dual rear cameras supporting portrait mode, with Active 1+ featuring 12MP and 24MP resolutions, while Active 1 features 12MP and 5MP resolutions. The selfie camera resolution of Active 1 (8MP) is also lower than that of Active 1+ (20MP).
The price of Active 1+ in phase 1 is 6.29 million VND and in phase 2 is 6.59 million VND. Meanwhile, the price of Active 1 is 4.99 million VND and 5.29 million VND, respectively.
Active Joy 1+
Joy 1+ is a budget-friendly segment device. At first glance, the device appears to have a glass-like design, but in reality, it's only faux glass made of plastic. Joy 1+ also features a 'notch' display similar to Active 1+.
Vsmart Joy 1+ is equipped with Snapdragon 430 chip, 3GB RAM, 32GB internal storage. The device's screen size is 6.2 inches, with a resolution of 720x1520, utilizing IPS LCD technology. Particularly, Joy 1+ boasts a massive 4000mAh battery capacity, making it the longest-lasting battery model from Vsmart.
Despite being in the budget segment, Vsmart Joy 1+ still features dual cameras with 13MP and 2MP resolutions. The selfie camera has a resolution of up to 16MP, higher than Active 1.
The price of Joy 1+ in phase 1 is 3.39 million VND and in phase 2 is 3.59 million VND.
Vsmart Joy 1
Joy 1 is the most affordable model from Vsmart in this release. Being a budget device, Joy 1 has undergone significant cuts in design and features. The exterior shell is entirely made of plastic. The device's configuration includes Snapdragon 435 chip, 3GB RAM, 32GB internal storage, and a 3000mAh battery. The screen size is 5.5 inches, with a resolution of 720x1440 and IPS LCD technology.
Vsmart Joy 1
The main camera is a single 13MP camera, however, the vertical arrangement of the flash gives the impression of a dual-camera setup. The selfie camera has a resolution of 5MP. Similar to Joy 1+, Joy 1 uses a microUSB port, has a headphone jack, and supports 2 SIM cards.
The price of Joy 1+ in phase 1 is 2.49 million VND and in phase 2 is 2.59 million VND.
