Buzz
Ms. Mai Thị Kim Chi, Marketing Product Director at Samsung Vietnam, shares: 'Samsung has thoroughly researched and identified the top 3 crucial factors that users look for when choosing a refrigerator: internal capacity, exterior design, and convenience features'
1. What do women seek in a modern refrigerator?
And this perfectly aligns with the purchasing mindset of the fairer sex today.
Because the term 'fairer sex' implies that every item of interest to our sisters comes with an appealing appearance. Especially, the kitchen is often associated with the image of women in the family, so from decoration to household appliances, everything is meticulously cared for. The refrigerator, with its significant role and imposing size, attracts even more attention when placed in a location that is not only easy to operate but also a focal point where family warmth converges the most.
Embracing minimalist design and elegant European accents, Samsung's RS58 Side by Side refrigerator effortlessly impresses the fairer sex from the first glance. The Flat Style Design language with modern sharp lines highlights sophistication, effortlessly blending into any interior space without fear of becoming outdated over extended periods of use.
The minimalistic design of the Side by Side refrigerator contributes to an elegant and modern touch for the kitchen space
With kitchens embracing modernity, the 2019 Side by Side refrigerator seamlessly fits in with its optimized design for wall installation. Its neatness, combined with the sophistication and luxury of Samsung's new refrigerator line, truly marks an exciting beginning for every Vietnamese woman to create delicious meals.
As a sturdy 'backstage' for delightful dishes
In today's busy life, daily grocery shopping becomes truly inconvenient for multitasking women. Hence, the refrigerator becomes more intimate to the fairer sex, playing the role of a sturdy backstage storing food for the whole family for consecutive days.
This is also the reason why our sisters are growing fond of the 2019 Side by Side refrigerator. Applying SpaceMax technology, it becomes slimmer, increasing the storage space inside by up to 100L compared to other refrigerators of the same size. This is especially meaningful for kitchens with limited space, as Samsung's product fits snugly while allowing our sisters to store their belongings comfortably.
Besides having a refrigerator large enough to store all the necessary ingredients for cooking, the ability to preserve delicious food is also a concern for women. The All Around Cooling technology integrates an activated carbon filter in all compartments of the 2019 Side by Side refrigerator, creating an ideal and uniform preservation environment in every position. Thanks to this, Samsung's new refrigerator instills confidence in the freshness of food, even during prolonged storage.
The All Around Cooling technology in the 2019 Side by Side refrigerator brings an integrated active carbon filter to every compartment inside the air duct. This not only ensures uniform cooling but also eliminates odors and provides antibacterial properties.
Additionally, the first-of-its-kind Metal Cooling technology on Samsung's refrigerator product helps achieve deep cooling, reducing heat loss when opening the door frequently, thereby saving more energy. This technology, combined with the renowned Digital Inverter from the Korean electronics giant, forms a perfect duo, making life easier for mothers who receive electricity bills every end of the month.
Convenience in usage is the key factor that makes it an ideal product for women
Even though it's a 'family' product, mothers are undoubtedly the most frequent users of the refrigerator. Therefore, Vietnamese women also need convenience and ease of use. At this point, the Side by Side refrigerator 'captivates' the fairer sex with its minimalist DNA, from design to usage – no complex buttons, just open the fridge and start using.
Convenience for homemakers is maximized on the RS58 refrigerators with 3 doors and an external water & ice dispenser, saving time without the need to open the fridge.
The 2019 Side by Side 3-door refrigerator also provides peace of mind for mothers with small children. The lower cool drawer makes it easy for small children to open without bothering adults and prevents the risk of using a high chair that can easily tip over. Furthermore, with two separate cool drawers, sisters can scientifically store fresh food separately from fruits and beverages, avoiding mingling odors.
Convenience for little ones to access their favorite snacks, drinks, and odor-free food is a significant benefit offered by the 3-door Side by Side refrigerator
An ideal refrigerator for the fairer sex, like Samsung's 2019 Side by Side series, is not just a place to store food for the whole family but also reflects the assurance and cleverness of Vietnamese women in the effort to build a family nest.
(According to genk.vn)
