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To understand Autoresponders, what basic Autoresponder tools include, ... . Readers can refer to the article below by Mytour.
1. What is Autoresponder?
Autoresponder is a tool that automatically sends a series of emails to subscribers. By setting up and using this tool, we can send letters, emails, and content to subscribers more easily.
2. Types of content we can send
You can send any content, letters, and emails via Autoresponder, including:
- Sales channel content: you can send relationship-building emails.
- Sales content: send action-driven and product-promotion emails.
- General content: send general emails with plenty of useful information or entertainment to refresh and maintain relationships.
- Online courses: send information about online courses to subscribers, such as creating a course in 15 days and sending automated daily emails about the lessons in that course.
- Milestone mark emails: assume when a user signs up within X days, you can send a congratulatory email and thank the user along with discount offers.
3. Common Terminologies
- List (list): a collection of email addresses, such as your website's subscriber list.
- Series (sequence): a series of emails automatically sent to your subscribers.
- Segmentation (segmentation): subscriber categories within an individual list. For example, segments based on gender, age, product purchases, link clicks, opened emails, visited pages, ... . Some autoresponder tools even use social media data for more precise customer segmentation.
Note: Different segments may also have different series.
- Event (event): what content starts within the autoresponder tool.
- Opt-in (form): How subscribers initially join an email list.
4. Events in Autoresponder Tools
Autoresponder tools may vary slightly. Some tools offer more events and features than others. Most autoresponder tools include the following features and events:
- Opt-in: When users first join your email list, a welcome email will be automatically sent to their email address along with welcoming content as they are added to your list. This email typically provides a lead magnet as bait.
- Registration time: how long users have been subscribed to your list, for example, if a user has been subscribed for 3 days, you can send an email notification saying that they have been subscribed for 3 days.
- Date: emails can be sent based on dates. For example, monthly birthday reminders or appointment reminders, ... .
- Product purchase: Emails can be sent based on users purchasing a new product to send thank you messages or introduce additional products. Or emails can be sent to remind users of items in their shopping cart.
- Opened / Not opened emails: Emails can be sent based on whether other emails have been opened or not. For example, you can send an email with information about the time the subscriber has not opened that email. Then automatically send another email with the same content so the subscriber doesn't miss any content.
- Clicked / Not clicked links in emails: Similar to opened / not opened emails, you can send notification emails based on whether links in other emails have been clicked or not.
- Visited a webpage: Emails can be sent based on the web pages that subscribers have visited. For example, if a subscriber has visited a webpage related to one of your products, you can send an email with full content introducing that product to 'convince' them to change their purchase decision.
5. Basic Autoresponder and CRM Tools
There are various Autoresponder tools available on the Internet. These tools range in price from $1,000 per month.
A basic Autoresponder tool costs around $20 per month, including most of the features and functions mentioned above by Mytour. More expensive solutions like Customer Relationship Management (CRM) tools start at around $20 per month.
The difference between an Autoresponder tool and CRM is that CRM is equipped with more features.
If your main goal is to send automated emails with basic features, then an Autoresponder tool is exactly what you're looking for.
Popular Autoresponder Tools Nowadays
Basic Autoresponder Tools:
- ActiveCampaign: An excellent autoresponder tool with prices starting at $9 per month.
- MailChimp: MailChimp offers free plans, but to use the autoresponder service, users need to pay $10 per month.
- Aweber: An autoresponder tool starting at $19 per month.
- GetResponse: starting at $15 per month.
- Constant Contact: the last autoresponder tool that Mytour wants to introduce to you, starting at $20 per month.
CRM Tools:
- Ontraport: A CRM tool starting at $297 per month.
- InfusionSoft: starting at $199 per month.
- HubSpot: starting at $200 per month.
This article answers your question about what Autoresponder is. Additionally, readers can explore other articles on Mytour to learn more about what Affiliate is.
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