Buzz
One of the most favored industries among young people, with the most promising development prospects today, is YouTube content creation. Among the various video genres widely embraced by audiences, one must mention the Parody genre. So, what is Parody, and what formats exist in the market? Let's explore through the following article by Mytour.
I. Understanding Parody
Parody is a genre that mimics and exaggerates MVs (music videos) intentionally to create humorous MVs primarily for entertainment purposes. These MVs typically range from 5 to 10 minutes in length, containing high points and numerous situations that make the audience laugh to tears.
Parody culture emerged in the United States before spreading to other countries. It can be said that the US is the nation that gave birth to and developed into a particularly vibrant entertainment industry. The segments of the movie Scary Movie are evidence of the popularity of the Parody comedy genre.
With a humorous and professional approach, parody clips often attract more viewers, resulting in significantly higher views than the original, thus providing a lucrative source of income. Not stopping there, Parody MVs also serve as a useful tool in marketing campaigns. Videos of this nature contribute greatly to the success in enhancing brand recognition and reaching a wider audience.
Depending on the purpose and capabilities of the producers, Parody Videos will be presented in different forms. Currently, the three most popular types are Drama Parody (singers, celebrities, or fans will reenact scenes from famous movies but with altered content to bring laughter to the audience), MV Parody (this genre is also quite common, singers or fans will imitate clips of other singers), and Sub Parody (this type is less attractive than the other two because these videos retain the original audio content, with only the subtitles differing significantly from the video content). However, Drama Parody remains the most audience-attracting genre due to its high points and situations that bring tears of laughter.
In recent years, this genre has seen tremendous growth in Vietnam. Music groups collaborate with influential figures to create appealing products while integrating brands, bringing products closer to users. Many groups have chosen to follow this path and have achieved great success such as DamTV, FapTV, Vanh Leg, Hậu Hoàng, 1977 Vlog, and more.
II. Hottest Parody Genres
1. Music Parody
This is the most popular and appealing genre, chosen by many influential figures because it relies on one or more existing songs, then composes lyrics to suit. However, to attract audiences, besides having a good music appreciation ability and taste, a knack for humorous content is also necessary. Among the successful individuals on this path, we cannot overlook Vanh Leg, Hậu Hoàng, and others.
2. Voice-over Parody
This type is often used to replace dialogues in movies or music videos, especially those that are popular and currently in the audience's attention. The more popular the video, the hotter the Parody becomes. Video creators only need to mute the sound of the original clip and then replace it with your own voice-over script to create the product. However, the difficulty lies in how to voice-over in the most natural way, which not everyone can do. You can also use subtitles instead of voice-over, but subtitles only apply to foreign clips.
This genre is only suitable for those with rich imagination, seeing one thing and understanding ten, enjoying impersonations in the virtual world.
3. Film Adaptation Parody
In this form, actors need to invest in costumes, pay attention to makeup and transformation. To succeed, a good script is needed, with humorous content but not too over the top. One of the methods to bring humor to these MVs is to incorporate prominent trends in the market or popular phrases among young people. However, to create parody videos in this genre, acting skills and charisma in front of the camera are necessary to attract the audience. DamTv, FapTV, BB&BG, and others are channels that have achieved success by following this acting style.
4. Television Show Parody
These videos often mimic popular television programs from the perspective of content creators. To mimic the show, you can mute the sound in the original clip and then add voice-over or simply add subtitles. However, to make these videos more appealing, they need to be made funnier by following a showbiz acting style slightly. This genre requires producers to regularly update information on showbiz drama and have a passion for TV shows to have enough knowledge to create engaging content.
5. Meme Imitation Parody
This genre has only appeared recently but has attracted young people to participate in making it. However, not everyone can create a video that attracts viewers. The content of these videos is simply describing stickers, emoticons from various applications, and combining them with available music to create a video. These videos are only for those who are playful, energetic, and not afraid to be unattractive, not suitable for serious young people.
III. Influence of Parody
The influence of parody videos in the entertainment and marketing industries cannot be denied. It has long been a staple of the youth's spiritual diet. This genre also helps communication campaigns achieve higher effectiveness, bringing products to users faster. Nowadays, there are also many advertising clips developed based on parody. With humorous and easy-to-watch content, seamlessly integrated brand elements make parody a smart choice for brands wanting to reach their customers, especially those aged 15 to 30.
Above are some informative insights into the question 'What is Parody?'. Hopefully, after reading this article, you have gained an understanding of parody and the values it brings. Wishing you a day filled with joy.
