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To understand what a Mailing List in Email Marketing is, how to build and develop a Mailing List, readers can refer to the following article by Mytour.
1. What is a Mailing List in Email Marketing?
A mailing list is simply a list of addresses sent the same information or topic. If you are a magazine publisher, you will have a list of addresses to send your magazine to all subscribers.
There are 2 types of Email Mailing Lists:
- Announcement List: Used so that one person or group can send announcements to a specific group of people, similar to the mailing list that magazine publishers use to send their magazine to customers. For example, a music group can use a mailing list to send letters to their fans about upcoming tours.
- Discussion List: Used to allow a group of people to discuss topics with each other, where everyone can email the list and send to others in the group. These discussions can also be moderated, so only selected posts are sent to members of the group or only a few specific people are allowed to send to the group.
- Discussion List:
Used to allow a group of people to discuss topics with each other, where everyone can send emails to the list and send to others in the group. These discussions can also be moderated, so only selected posts are sent to group members or only specific people are allowed to send to the group.
2. Collect email addresses
The first step in Email Marketing is to collect email addresses of potential customers. There are many ways to collect detailed data, and in this article, Mytour will address and introduce them to you.
Email List Building Formula
When analyzing websites and techniques for building an email list, we can deduce a common formula. If we can break down the process of building a massive email list into basic parts, it would look like this:
Fundamentally, everything starts with content. People will know about and visit your website more if the website content is useful. Moreover, if the content is relevant and useful, visitors will return for subsequent visits. Content is the basic foundation to attract users to click the subscribe button so you can build an email list.
The next stage is the CTA (Call-to-Action).
Email List Building Strategy
- Use CTA: CTA (Call-to-Action) is a call to action to convert user actions. This button can be displayed in the registration window at the top corner of the article or at the bottom corner. Basically, the design assumes that users will visit different pages and to maximize the opportunity for potential users to see the registration form, you can place the registration form in any position.
- Attach Free Content: Attaching valuable or free content along with an email registration form is also a way to create and attract the interest of readers, such as e-books, videos, etc.
- Add Convenient Links: Users can subscribe to the Email List at locations other than the landing page if you share registration links in different locations. Additionally, depending on the email software, you can add an email registration landing page for easy email collection.
Introduce Your Email List in the Registration Form
Imagine if you could subscribe to an Email List with over 80,000 subscribers. The answer is definitely yes, and that's why many websites introduce the number of their email lists on the registration form.
Create Attention-Grabbing Email Content
As Mytour mentioned above, to attract and convince users to subscribe to their email addresses requires content that you build to be truly useful and worth watching.
3. Developing Email List
There are many ways to develop an email list. Below, Mytour will share with you some ways to collect and develop your Email List or Mailing List:
- Respond to mentions on Twitter to start a conversation with those who have shared your content. This is also a way to introduce and persuade users to subscribe to your Email List.
- Encourage users who have subscribed to share and forward your email to other users by adding share buttons on social media and send to a friend buttons in Email Marketing. At the end of each email, don't forget to add a 'subscribe' CTA in the form of a simple text-based link, so that recipients can easily subscribe.
This article has just introduced you to Mailing List in Email Marketing. In the Email Marketing lessons according to Mytour, we will further introduce you to what email HTML is.
