Buzz
On its part, Facebook continuously upgrades or introduces new features to support business operations, advertising, and marketing. Among these, Facebook remarketing is considered a popular feature delivering high effectiveness. Explore more about this on https://codon.vn.
What is Facebook Remarketing? Setting Up Your Audiences
I. What is Facebook Remarketing?.
II. How to create Facebook remarketing campaigns.
1. Navigate to Ad Manager.
2. Set Up Custom Audiences.
3. Set up Facebook remarketing campaigns.
4. Create advertisements.
I. What is Facebook Remarketing?
Facebook Remarketing refers to the action of running ads on Facebook, targeting previous visitors who have accessed your website.
For instance, if you manage an e-commerce store, you may receive a relatively large amount of traffic on your website, but the bounce rate is often quite high. You realize that you've lost many potential customers who could have converted into actual customers.
At this point, through Facebook's tracking pixel, you can identify previous website visitors and target them with ads based on their behavior and interests they've shown on the website. For example, you can offer exclusive discount codes only for Facebook customers, or other types of promotions to encourage them to complete a purchase transaction.
The greatest benefits when running Facebook remarketing campaigns are:
+ Your ads always stand out, appearing in the Facebook feeds of potential customers.
+ Facebook remarketing is unaffected by ad blockers.
+ Marketers gain valuable insights through Facebook ads as they target potential customers precisely.
In reality, Facebook remarketing is not a negative action aimed at potential customers. You simply reintroduce products/services to those with specific interests in them. If you want successful marketing campaigns, you need to know how to target accurately.
II. Simple Steps to Create Remarketing Campaigns on Facebook
By tracking website visitors, you can deliver relevant content through a sponsored ad in the news feed on Facebook.
For example, if you're selling mountain bikes, you could publish a blog post about 'Reasons to Upgrade Your Mountain Bike', etc. Then, when re-engaging website visitors on Facebook, you could present different content or introduce a discount program for purchasing mountain bikes directly in that ad. Here's a step-by-step guide on how to create Facebook remarketing campaigns:
1. Navigate to Ads Manager
Open Facebook Ads Manager, then select adding Facebook Pixel to your website.
2. Setting Up Custom Audiences
Once you've set up the Facebook pixel, you can begin creating your own custom audiences.
At the top left corner of Ads Manager, you'll find a dropdown list. Click on 'Audiences.' Here, you select Custom Audience based on website traffic. You can choose any page on the website (meaning a specific product, consultation form, product landing page, etc.).
The important thing is to focus on the goal you've predefined in this campaign and the end action you want them to take. When you set the URL you want to target and create your audience, Facebook will save this audience group and start attracting website visitors.
This activity may take approximately 12 - 24 hours, depending on your website traffic.
3. Set up Facebook remarketing campaigns
In this step, you can begin setting up remarketing campaigns on Facebook. In the Campaign section, you will be guided to create an Ad Set, allowing customization of the audience, placement, and budget you want to allocate for this campaign.
From here, you have the option to attach custom audiences that you will see appear in the dropdown list.
You can further segment this list based on several factors including:
+ Geographic location
+ Age
+ Gender
+ Language
+ Interests (Anything from job titles to favorite bands).
4. Create an Advertisement
After completing the above 3 steps, you'll have the full capability to customize advertisements to target the right audience who previously visited the website. It's best to keep the ad image simple yet impactful, as it will almost seamlessly blend into the target audience's news feed.
Additionally, you can also experiment with different types of advertisements featuring various images, headlines, and descriptions to see which content resonates most with the audience. Furthermore, check out Effective Facebook Marketing Tools here.
