Famous Vietnamese Local Brands on the global stage, representing local culture and creativity with quality products. In this article, we'll explore the top 30 renowned brands that have reached far and inspired new generations.
What is Local Brand?
Many still have questions about what Local Brand is. Simply put, it's a youth fashion style influenced by the Gen Z generation. Local Brands are well-known in specific regions, whether it's a province, city, or country. These brands often design their own clothing, creating a unique identity. This makes their fashion appealing and trendy among the youth.

Why Local Brands are Popular
Local Brands in Vietnam are gaining popularity with various key factors. Firstly, prominent personalization provides consumers not just products but unique experiences. Unique designs are another strength, with Local Brands often crafting clothing that not only highlights individual beauty but also contributes to creating unique fashion trends.
Quality materials elevate Local Brands to new heights. Domestic brands in Vietnam often focus on using high-quality materials, creating durable and comfortable products for wearers. This not only enhances the utility value but also demonstrates a commitment to quality from the brand.

Some Terms Related to Local Brands
In today's diverse commercial world, terms related to globally famous Local Brands in Vietnam are becoming increasingly familiar and important. Let's explore these terms to understand how Local Brands contribute to success and create strong connections with their communities.
Here are some terms related to Local Brands
- Legit check - used to assess the reliability of the seller.
- Trade - the act of exchanging goods, such as swapping clothes.
- Low Ball - suggesting a price much lower than the usual price of fashion items.
- NFS - not for sale product.
- NWT - refers to a brand-new product with tags, labels, or tags.
- Drop/pass - the act of passing on, not buying a particular product.
- Hype - sellers create attraction, often by inflating prices of fashion items.
- Scam - an act of deception by a seller or buyer.
- Cop - the act of buying clothes or fashion accessories.
- LE - product sold in limited quantities.
- Price check - assessing a product and determining its value.
- Legit - general reliability of someone's statements.
- CIH - the amount of money a person has available to spend.

Top 30 Most Popular Local Brands in Vietnam
In today's dynamic business market and discerning consumers, identifying globally famous Vietnamese brands has become a crucial task. Let's explore the top 30 renowned Local Brands in Vietnam with Mytour right now.
Cardina
In today's list, the first name that Mytour wants to mention is Cardina. The brand's products not only excel in design but also ensure comfort and relaxation through each material. Cardina targets not only a specific customer base but also extends to diverse demographics, especially women.

T-REDX
Despite being introduced in 2019, T-REDX quickly captured the attention of many young individuals, establishing a considerable and loyal customer base. The designs of this Vietnamese Local Brand focus on materials and patterns, ensuring comfort when worn.

HBS
As a familiar name in the Local Brand scene of Hanoi's youth, HBS brings unique and impressive designs to the market, especially T-shirts with X-ray print patterns. Additionally, the materials of each product are carefully curated to provide a comfortable wearing experience.

HANOI Riot
With unique designs, HANOI Riot has won the affection of the Local Brand enthusiast community. Moreover, many guys adore this brand for its incredibly reasonable prices. You'll have a diverse range of options to embrace the style you desire.

Local Brand SCC Daily Sneaker
If you're unsure about which Vietnamese Local Brand to choose for buying shoes or stylish hoodies, SCC Daily Sneaker might be the ideal choice for you. The uniqueness in this brand's design lies in the exquisite blend of classic elements and creative patterns.
Local Brand ZUNE.ZX
With a continuous presence of Unisex style in its outfits, ZUNE.ZX has made a strong impression in the world-famous Vietnamese Local Brand scene. The predominant colors include black, red, and white, along with large, bold street-style patterns, creating a dynamic and distinctive fashion appearance.
5THEWAY
As a renowned name in the Streetwear world, the Local Brand 5THEWAY scores big with the youth through its unique, dynamic, and youthful designs. The allure of 5THEWAY hasn't diminished since its early days.
Urban Monkey
If you're seeking a globally famous Local Brand specializing in the Hip Hop world and loved by many, you can't overlook the name Urban Monkey. In a short span of 6 years, this brand has built a solid reputation among customers, attracting the attention of a diverse young audience and bringing stylish and eye-catching clothing to the fashion market.
Boo
If you're a fashion enthusiast in Hanoi, then the name Boo or Bò Sữa is no stranger to you. This brand is famous not only for the quality and variety of clothing designs but also because Boo consistently conducts many programs and activities focused on environmental protection. This helps the brand create a positive impression in the minds of consumers.
BOBUI
If you particularly love energetic music like rock and hip-hop, the globally famous Local Brand BoBui will be the perfect choice to satisfy your passion through unique outfits. Although BoBui's price may seem high, it's a worthwhile investment for the quality and uniqueness that the brand brings.
Street Gang
Dusty and the soul of the street are truly endless inspirations for Street Gang's clothing. As a beloved Local Brand in Vietnam, Street Gang is not only famous for its predominant classic style but also diverse with other trends.
The Collectors
The Collectors' artwork and logo are distinctive points, creating an allure that many young people find hard to resist. Despite being a newcomer in the Vietnamese Local Brand market, The Collectors has quickly proven its position among customers and gained international fame. With affordable prices suitable for most students' budgets, this brand not only brings unique products but is also a reasonable choice.
Hustle Studio
AR technology is a crucial factor that helps Hustle's clothing make a special impression on customers. By using this technology to make images on clothes stand out and be more attractive, Hustle has skillfully combined to bring a unique and fresh fashion style compared to current market products.
Highclub
Emerging in the market in 2018, HighClub only took 3 years to consolidate its position across most domestic areas and turn it into a globally famous Local Brand. HighClub's outstanding strength lies in the sharp and unique prints on its shirts. The product's material is sweat-absorbent, suitable for dynamic young people who love sports and outdoor activities.
Tobi
Tobi's designs are gaining popularity among the youth, and the brand stands out for its originality and balance in every detail. From materials to patterns, every Tobi product is carefully crafted. With the ability to win over discerning customers, Tobi is asserting its position in the rankings of Vietnamese Local Brand fashion.
BADHABITS
Badhabits' clothing features unique and personality-filled prints. Over time, the products of this Local Brand have become more diverse, offering customers more choices. You can enjoy selecting standout bunny-themed t-shirts from BADHABITS for outings with friends or even for relaxation at cafes or during outdoor trips.
Degrey
If your wardrobe doesn't have any Degrey clothing, it's a miss. The brand's designs are characterized by a unique blend of East Asian culture and modern fashion trends. They not only bring elegance and dynamism but also shine with distinctive personality, making anyone who wears them radiate a special style.
SWE
The next Local Brand on the list is SWE, offering you diversity across various clothing types like hoodies, tees, shirts, crop tops, and t-shirts, all at reasonable prices. SWE is gaining popularity among young individuals not just for its product diversity but also for its affordable pricing.
Môi Điên
Môi Điên, a globally renowned Vietnamese Local Brand that Mytour wants to introduce to you. Môi Điên envisions helping customers shed old layers and instead choose fashionable outfits with a strong personal touch. The brand has successfully attracted the attention of many young people, making them confidently embrace their individuality amid a plethora of other brands.
Coolmate
For male enthusiasts, Coolmate has become an irresistible choice. Specializing in male products, Coolmate not only ensures product quality but also emphasizes design, captivating many fans. With a perfect blend of quality and style, Coolmate has attracted a diverse crowd of young men.
ZOMBIE
For Kpop enthusiasts, whether you're a girl or a boy, Zombie is a globally renowned Local Brand that you should explore at least once. Bringing not only trendy outfits but also focusing on material quality and the shopping experience of customers.
Local Brand Freakers
Unique and captivating Tee shirts with distinctive prints, along with vibrant colored shirts, are the remarkable strengths of Local Brand Freakers. If you're searching for a stylish tee, don't hesitate to experiment with this name, and it won't disappoint you.
SLY
In 2018, Sly officially debuted and immediately won the affection of many young people with beautiful designs, all while maintaining very attractive prices. With just a few hundred thousand dong, you can own an outfit from Sly, making this Vietnamese Local Brand increasingly popular and a trusted choice among young people in Vietnam.
Dirty Coins
Vietnamese Local Brands offering unique and meaning-laden designs always capture the attention of a myriad of young individuals, and Dirty Coins is a prime example. In the face of money increasingly dominating various aspects of society, Dirty Coins emerged with the goal to honor its value through a distinctive philosophy.

NOWSAIGON
With the desire to share beauty and positive energy, NOWSAIGON's Artwork has made a strong impression right from its early days. The clothing from the Local Brand NOWSAIGON carries the essence of basic and simple design, easy to mix and match.
Clownz
With a unique marketing strategy, Clownz has succeeded in collaborating with recent famous rappers, creating a significant appeal to customers and establishing its name as a globally renowned Local Brand.
With a primary focus on hip-hop style, Clownz offers customers a plethora of choices, from trendy shirts to baggy pants, creating a unique and vibrant shopping space.
Have Fun With The Homies
Undoubtedly, street fashion is not just a source of inspiration but also an icon for many Vietnamese Local Brands, and among them is Have Fun With The Homies. With unique designs, expressing the freedom and dynamism of the youth, you will undoubtedly attract attention when participating in entertainment activities with friends.
21ST URBAN
Introduced quite some time ago, 21ST URBAN is no longer an unfamiliar name to the youth, especially in the Capital. 21ST not only heavily invests in materials for its products but also brings customers unique colors and fashionable styles. This makes this globally renowned Local Brand highly regarded and embraced by a diverse customer base.
69 DayDreams
The clothing from 69 DayDreams, with its refined and unique design, not only reflects the desires of the youth but is also considered works of art.
The combination of high-quality materials, careful selection, premium printing with sharpness, and reasonable prices all contribute to a unique fashion experience. Truly, this is a Vietnamese Local Brand that many young people trust and choose for their daily attire.
Lèng The Fabulous
Finally, Mytour introduces you to the Local Brand named Lèng The Fabulous. Lèng is no longer an unfamiliar name to those who love unique and stylish fashion products. With a diverse range of products and affordable prices, it's the choice of many young people looking to refresh their personal wardrobes.
So, together we have explored the top 30 globally renowned Vietnamese Local Brands in a comprehensive and detailed manner. Diversity in style, creativity in design, and a commitment to quality have made these brands icons of pride and unique cultural beauty.
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