What is the deal with LG NanoCell TV? Is it really worth it?

Television technology is advancing exponentially. In the past few years, we've witnessed the emergence of various technologies, including HDR, 4K, and 8K; and today, we have other notable improvements, with the most prominent being the high-end NanoCell display technology on LG NanoCell TVs.

So, what exactly is NanoCell display technology? What difference does it make in the experience of watching movies, playing games, or watching TV? Here's all you need to know.

Insights into NanoCell Display Technology

1. What is NanoCell?

According to LG, 'NanoCell technology utilizes nano particles to absorb unwanted light waves and enhance the purity of red and green colors displayed on the screen.'

These light-absorbing particles enable NanoCell TV to deliver more accurate, refined colors on the screen, supported by an impressive color spectrum of one billion colors.

In simple terms, NanoCell technology enhances color by eliminating unwanted dull hues from images. This makes red and green colors purer, achieved through the use of nano-scale particles acting as a light-absorbing filter to eliminate unwanted light waves.

What does that mean in the real world? A smoother transition between similar colors, making the sky look entirely realistic and grass appear just like in nature. Additionally, with a wide viewing angle, there's no issue if you sit off to the side, as those colors still look identical.

2. How does LG's NanoCell technology work?

As mentioned earlier, NanoCell technology uses particles with a size of 1 nano to create the highest quality images. These particles absorb unnecessary light waves while filtering colors to produce stunning red, blue, and green colors, unaffected by yellow, orange, or other 'incorrect' hues.

NanoCell technology ensures that your screen resolution, whether it's a 4K or 8K TV, accurately reflects pixel density, impacting image reproduction. For instance, you may already know that 8K resolution is four times better than 4K. 8K resolution inserts more small pixels into your screen, creating sharper and more realistic images, providing 33 million pixels (7680x4320). However, for the authentic feel you expect from an 8K TV, it's crucial that each pixel has a distinct and differentiated effect on the image you see.

The difference in each pixel significantly determines image display and detail. According to LG, it's not just the actual pixel count that creates true resolution; that's why the images you see on LG's NanoCell TV are authentic, unaffected by the gradual color fading that causes common instability on most regular TVs.

3. Reasons to Upgrade to LG NanoCell TV

The undeniable advantage of LG NanoCell TV lies in image quality. You can enjoy a viewing experience with extremely pure images—clear, sharp, and vibrant all at once. Thanks to advanced technology, LG NanoCell TV boasts attractive features such as:

- Nano Color: With over 1 billion displayable colors and support for 4K HDR, NanoCell TV transforms movies into a stunning visual experience.

- Nano Accuracy: Superior image quality at wide viewing angles means everyone can enjoy every scene, even when sitting or standing beside the TV.

- Local Dimming: Outstanding contrast and deep black colors add depth and ambiance to dark scenes.

- Dolby Atmos Audio: Impressive audio quality means you can have a cinema-like experience right at home.

- WebOS: LG's exclusive navigation allows users to seamlessly switch between premium content—from on-demand streaming to popular apps and internet browsers.

- Magic Remote: Voice-activated remote control allows you to change channels, search for favorite programs, open smart TV apps, and even find nearby restaurants using voice commands.

- Alexa Control: Lets you command your TV using other Alexa devices and vice versa.

4. Is NanoCell TV worth it?

The value and true quality of LG NanoCell TV depend on how you intend to use it and, of course, your economic circumstances. LG NanoCell TV is ideal for:

Movie Enthusiasts

With optimized 4K UHD resolution for HDR content, the movie-watching experience becomes better than ever. Combine that incredible detail with the stunning color enhancements that LG NanoCell TV provides, and it's like you're at the cinema.

Additionally, LG collaborates with Dolby to incorporate Dolby Vision and Dolby Atmos technologies into its NanoCell TV, delivering a memorable and vibrant audio-visual experience.

Game Enthusiasts

LG's NanoCell TV models utilize HDMI 2.1 as the standard port, enabling higher frame rates and excellent Variable Refresh Rate (VRR) to ensure smooth gameplay for the latest titles. With 4K HDR gaming support, you'll get detailed visuals and accurate colors to bring every game to life, accompanied by Dolby Atmos to enhance the audio experience.

Read more: What is HDMI?

Finally, low input lag means quick response time between the controller and on-screen actions, so you don't have to worry about your TV lagging behind fast-paced games.

Sports Enthusiasts

With the stunning image quality mentioned, such as 4K UHD resolution detailed enough for you to see sweat trickling down a player's face, LG NanoCell TV turns watching major matches into a true delight.

High Frame Rate 4K (HFR) ensures sharp on-screen action even in the most intense moments, using AI to adjust brightness and contrast based on the room's light. This means your viewing experience is unaffected by external light. Moreover, with an outstanding wide viewing angle of up to 178 degrees on NanoCell TV, your entire family can enjoy incredible image quality, even if they're sitting off to the side.

A 'Smart' Home

The webOS platform makes it easy to navigate apps and streaming content like Netflix, Hulu... Additionally, the Alpha 7 Gen 2 smart processor automatically enhances image quality based on the content you're watching. In some cases, it can even improve the quality of lower-resolution content.

In addition, NanoCell TV comes with integrated LG ThinQ AI, Google Assistant, and Amazon Alexa. It's even compatible with most smart devices such as lights, locks, thermostats, and washer/dryers. All can be connected and controlled through your NanoCell TV, turning it into the connectivity hub your family needs.

With its outstanding advantages, both in terms of image and sound, do you think LG NanoCell TV is truly worth the investment?