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According to surveys, the demand for Marketing professionals accounts for about 10% of all professions, which translates to around 30,000 high-income workers. Therefore, studying this field opens up extensive job opportunities. However, you need to understand what Marketing is, which schools offer it, what career paths are available after graduation, and whether the salary is competitive to choose a suitable field of study based on your needs and interests.
Is studying Marketing difficult? What career paths can you pursue after graduation?
I. What is Marketing?
Marketing is related to marketing (or market access), involving various processes such as planning, exchange, and conveying the value of products/services to customers. All processes are related to managing and caring for customers with the aim of bringing benefits to companies.
Alternatively, you can understand Marketing as an important campaign in businesses involving customer outreach activities to ensure that businesses can sell their products.
Doing Marketing means you will have to study the market, competitors, customers, and the company's products/services to find the best business opportunities for your company.
II. Which schools offer Marketing?
Best universities for studying Marketing in Vietnam
Which subject group is Marketing? Which schools offer Marketing? How many points does Marketing require? Depending on the training institution, admission to the Marketing major varies by subject group and admission scores. Choosing a school based on your passion for this field and choosing the right subject group is a decision that will affect your future job prospects. The more renowned the school, the greater the job opportunities. Here are some of the best universities for studying Marketing in Vietnam.
1. National Economics University
Where to study Marketing in Hanoi? The National Economics University is considered a leading university in the fields of finance, economics, and Marketing. Studying at this university, students not only learn theory in class but also conduct market and economic research. Moreover, this university's training quality keeps up with international development. Most Marketing students graduating from this university become specialists, department heads, or Marketing directors of many businesses and state agencies.
- The admission score for the National Economics University's Marketing major in 2018 was 23.6 points.
- Subject group: A00, A01, D01, D07
2. Hanoi University of Commerce
Hanoi University of Commerce is also one of the best universities in Vietnam for training in finance, economics, and Marketing. With many years of operation, the Marketing department of the university always strengthens the quality of training, study and practice conditions, and has been and is training many bachelors, masters, and doctors providing high-quality Marketing staff to units.
- The admission score for Hanoi University of Commerce's Marketing major in 2018 was 21.55 points for the commercial Marketing major and 20.75 points for the brand management Marketing major.
- Subject group: A00, A01, D01
3. Posts and Telecommunications Institute of Technology
Where is the best place to study Marketing? Posts and Telecommunications Institute of Technology is a suggestion for you because it is the first institute to apply information and communication technology (ICT) in training to produce the best-quality Marketing graduates who can apply ICT in Marketing work. The Marketing department of the institute is divided into two specialized fields: Marketing communication and Internet Marketing, making it easy for you to choose your favorite field.
- The admission score for Posts and Telecommunications Institute of Technology's Marketing major in 2018 was 20.3 points.
- Subject group: A00, A01, D01
4. Ho Chi Minh City University of Economics and Law - Vietnam National University
When it comes to the best schools for studying Marketing in Ho Chi Minh City, providing high-quality human resources in the fields of economics, law, etc., Ho Chi Minh City University of Economics and Law - Vietnam National University cannot be overlooked. Students in the Marketing major and students in general at the university will be provided with sufficient knowledge, practice, and research related to the field regularly. Moreover, students will be trained in skills and develop qualities related to Marketing to ensure they can work effectively after graduation.
- The admission score for Ho Chi Minh City University of Economics and Law - Vietnam National University's Marketing major in 2018 was 23 points for the Marketing major and 22.3 points for the Marketing major (high quality).
- Subject group: A00, A01, D01
5. University of Finance - Marketing (Abbreviation UFM)
Similar to the prestigious universities mentioned above, University of Finance - Marketing also produces the best-quality Marketing students who can meet the job requirements in the business and marketing departments. The university's teaching program is linked to international programs, designed for practical application to ensure that students can work immediately after graduation. In addition to basic knowledge, students are also deployed, organized, and evaluated for marketing activities and equipped with specialized foreign language skills.
- The admission score for University of Finance - Marketing's Marketing major in 2018 was 21 points.
- Subject group: A00, A01, D01, D96
Apart from the above-mentioned universities, you can also pursue Marketing at other famous universities known for their Marketing programs:
- FPT University
- University of Economics and Finance (UEF)
- Ho Chi Minh City University of Economics
- Ho Chi Minh City University of Technology
- Can Tho University
- University of Economics - Hue University
- Duy Tan University
Note:
- Group A00: Math, Physics, Chemistry
- Group A01: Math, Physics, English
- Group D01: Math, Literature, English
- Group D07: Math, Chemistry, English
- Group D96: Math, English, Social Sciences
III. Career Opportunities and Salary in Marketing
Is the salary in Marketing high? What can you do after graduating? Currently, Marketing is considered a hot industry, easy to find jobs in, with high salaries. You just need to search for marketing positions on Google, and you will find countless job listings from companies in this field. Moreover, according to surveys, the average salary of Marketing employees in foreign-invested enterprises ranges from $400 - $600, while for high-level management staff, it can be over $1000/month. For marketing graduates working in domestic enterprises without foreign investment, the starting salary after graduation is around 5 million VND, and after 1 year, it can increase to 7 - 8 million VND.
Marketing involves tasks related to market research, competitor analysis, product/service management, and customer care... Therefore, with a Marketing degree, you can work in one of the following positions:
- Market Research Specialist
- Public Relations
- Customer Care
- Marketing Strategy Planner
- Product Development
- Event Organizer
- Marketing Lecturer in schools with Marketing programs
Marketing graduates can work in various companies and organizations such as:
- Communication companies
- Private companies, limited liability companies, joint venture companies ...
- Advertising companies
- Market research companies
- Universities, colleges, vocational schools with Marketing programs
If you have high expertise and many years of experience in Marketing, you have the opportunity for rapid advancement.
IV. Is it easy to find a job in Marketing?
Marketing is among the top fields with high recruitment demand. It is estimated that this industry needs at least 10,000 workers every year, and over 40% of job postings on job portals are related to Marketing positions. Therefore, studying Marketing means you don't have to worry about unemployment. The job market is vast as almost every company needs marketing personnel, similar to the need for accounting staff.
However, Marketing is a field with a high turnover rate, often requiring individuals in this field to have high qualities, skills, and specialized knowledge. Therefore, Marketing is considered a field that brings both opportunities and significant challenges. Therefore, even while in school, you need to enhance your knowledge and skills to be able to work effectively right after graduation.
V. What are the areas of Marketing?
What should you study for Marketing? What are the areas? This field includes many different specialized areas of training, with 3 main disciplines:
- Marketing Management
- Brand Management
- Advertising
Marketing students will often study about product, distribution, price, and promotion. Specifically, students will study subjects such as Basic Marketing, Brand Management, Marketing Management, Consumer Behavior, Pricing Management, Distribution Channel Management.
With the answers to what Marketing is, where to study? What to do after graduation? Is the salary high? Hopefully, it will provide you with useful information, giving you a general overview of the Marketing industry, so you can consider the best choice based on your needs and preferences.
