Buzz
Not only is the term 'deadline' prevalent, but 'viral' is also widely used in many companies. What is Virality? Interesting insights related to Virality will be revealed and shared by Mytour in the article below. You can refer to the details to gain a better understanding of this commonly used term.
What is Viral in Marketing?
1. What is Virality?
What is Viral on TikTok? What exactly is a Viral video? In English, the term 'viral' is known with two meanings:
- Meaning 1: Viral as in a virus.
- Meaning 2: Viral is understood as describing content that is widely popular, spreading rapidly, becoming known to everyone when it appears on the internet, or shared among people...
Currently, the term 'viral' is primarily understood in the second way and is used in business. This is considered the fastest marketing method to make products, brands known to many people, leaving an impression with users.
Some other definitions related to viral:
- What is Viral Content? Viral content is content in formats such as images, articles, videos on websites, ebooks... that have the right insights to impact readers, making the content shared, known to many. Viral content often includes useful, humorous, and humane content. Depending on the strategy, you can use different content.
- What is Viral Video? Viral video is a type of video with the ability to spread widely, bringing effective communication, attracting customers.
- What is Viral Marketing? Viral Marketing is a marketing form that uses the rule of spreading information quickly, can use images, words to spread messages to users.
2. Popular Types of Virals Nowadays
You may not know, but virals come in two types: auditory and visual. Specifically:
- Auditory type involves using phrases, slogans, or viral music to make people remember content associated with the brand, product you are promoting.
- Visual type involves using banners, videos, clips to advertise brands, products.
Virals bring unexpected effectiveness in business advertising strategies.
Currently, social video platforms like TikTok, Youtube, Facebook... are booming, so viral videos are widely used. Especially with the emergence of influencers, these videos gain tremendous attraction.
- Read more: How to Create Viral Content on TikTok
3. What's the Impact of Viral Marketing?
According to research, viral marketing brings a breath of fresh air to the communication strategies of businesses. It brings numerous benefits to businesses today such as:
- Access to a large audience.
- Reduction in advertising costs.
- Opportunities to own large media channels.
- Building a brand for the business.
With the above explanation of what Virality is, and the impact of viral marketing, hopefully, you have gained useful information for more effective learning and work. To create effective videos, capable of going viral, you need to convey a clear, attractive message, with emphasis, while also choosing the appropriate platform for posting. If you have a high budget, you can hire Influencers.
