Understanding YouTube Studio: Features and Functions

Are you new to YouTube channel management and unsure how to edit, analyze video interaction metrics, or schedule video releases?

Let's delve into what YouTube Studio is and how it can assist us in channel development!

• Simple Guide to Live Streaming on YouTube via Computer
• Simple Guide to Casting YouTube from Phone to TV

What is YouTube Studio?

First and foremost, you need to grasp the concept of what YouTube Studio is. YouTube Studio is a video management tool for the content you've uploaded to your channel. With this application, you can easily track various metrics on your channel (total views, channel subscribers, likes, video shares…).

This allows you to compile channel income statistics, adjust content, and develop channel strategies that better suit your audience. Additionally, YouTube Studio helps you engage more closely with viewers by easily responding to their comments and removing negative or inappropriate comments.

You can log in to YouTube Studio via the following link: https://studio.youtube.com/. If you don't have a YouTube channel yet, you can learn how to create one here.

Key Features of YouTube Studio

Manage Multiple YouTube Channels on YouTube Studio

If you own multiple YouTube channels under the same Google account or from different Google accounts, each channel will be managed by a separate YouTube Studio page dedicated to that channel. Therefore, you don't have to worry about your channels being merged for tracking and management. This helps you manage more channels within the same timeframe.

So, if you want to manage a specific channel, you just need to switch the account you're using for that channel by going to YouTube => Click on the channel's profile picture in the top right corner => Select Switch account.

In addition, you can also create a brand channel by selecting Settings

=> Advanced settings => under Channel move => Choose Move channel to your Google Account or to another brand account. This action takes you to a new page where you can add or manage your channels.

Real-Time YouTube Channel Analysis

For most strategic developers, content creators, not just on YouTube, researching and analyzing viewer data is extremely important. Because here, you can see the overall picture as well as the detailed journey of how your channel is developing.

From views, subscribers, watch time in real-time or within a custom timeframe? Also, do you know where your viewers are coming from? From external sources, playlists on the channel, or suggested by YouTube or searched by viewers on YouTube?

And many other analysis metrics such as top-viewed videos, most-viewed playlists on the channel, top tags... Most importantly, for YouTubers who have been on YouTube for a while, YouTube Studio helps you identify your audience profile (the time when viewers watch YouTube, age, gender, other channels viewers watch, types of content viewers watch...)

Therefore, analyzing viewer behavior is extremely important. Because when you know the factors that influence viewers, YouTubers will know how to develop video content to be more suitable. To go to the channel analysis section, click on the Analytics section in YouTube Studio.

Uploading and Editing Videos

To upload videos in YouTube Studio, click on the Content section on the left-hand menu => Then you'll be directed to the Content of the channel page => click Upload video.

If you don't know how to use video editing software like Adobe Premiere, Adobe After Effects..., you can use the Video Editor directly on YouTube Studio. For videos you want to edit, you need to set your video to private.

Then return to the content page => select the Editor section on the left to edit. With YouTube Studio's video editor, you can meet basic features such as cutting, merging scenes from videos, adding videos, ending...

Granting Access Permissions to Other Users

If you don't have time to manage the channel or you have someone co-founding, providing input for channel development, you can grant collaboration permissions, roles to them by going to Settings => select Permissions => click Invite and enter Email, access permissions => Click Done and Save to complete.

Creating and Managing Video Playlists

Video playlists are like a table of contents, you'll create playlists with separate content such as sections: Tips for Playing Together, Cooking Compilation...

So what will playlists help with? Of course, it will make your channel look more organized, with clear content for each category. From there, viewers can easily choose playlists that suit their needs, without having to search elsewhere.

For this reason, YouTubers don't miss out on this feature, it's extremely convenient. To create a playlist, select Playlists in the bottom left corner of the studio. Then click on the New playlist option.

Managing Viewer Comments on the Channel

With YouTube Studio, you can easily filter and manage viewer comments. You can choose not to allow viewers to comment, retain comments for you to consider whether to display them or not...

To use this feature, go to Settings in the YouTube Studio page => Select Community => Here, you can use Automatic Filters or Default to control and manage audience comments.

Adding Subtitles to Videos

If your videos often use foreign languages or you want to make your videos more engaging, interesting, you can create and add subtitles to your videos.

The subtitle option is available at the initial step of the video upload process. To access, click on More Options. Choose your video language and upload the subtitle file from your computer.

Utilize Creator Insider to Innovate Content

Finally, take advantage of Creator Insider, where you'll find updates for YouTube in general and YouTube Studio in particular. So, occasionally remember to visit this news section to learn about new features and how to use them to grow your channel!

Conclusion on Youtube studio:

These are insights into YouTube Studio and its useful features. Hopefully, this information helps you in building your YouTube channel!

• Read More: YouTube Tips

GET GREAT DEALS ON LAPTOPS