Buzz
The latest generation of Mercedes-Benz G 63 currently has a price tag of over 12 billion VND (for the most powerful version available), excluding taxes and additional costs. This model showcases its distinctiveness through its design, reminiscent of a vehicle from 40 years ago. Selling a 40-year-old design for hundreds of thousands of dollars (in the international market) or tens of billions of VND in Vietnam requires a rich history to make it as renowned as it is. In this regard, I'll swiftly delve into the inception of this model and its notable milestones.The Mercedes-Benz G-Class initially served as a vehicle designed for transporting people or goods across slippery or muddy terrains, catering primarily to military use or ordinary farmers tending to vineyards. It had to be compact yet equipped with full-time all-wheel drive, capable of traversing the toughest terrains. This model was once known as the “Mercedes-Benz Geländewagen” (roughly translated as: cross-country vehicle).1948: Birth of the G-class
After World War II, a former engineer at Mercedes-Benz envisioned designing a civilian vehicle capable of traversing all terrains, equipped with a four-wheel drive system. Thus, a vehicle resembling a truck with a canvas top was born, known as the Unimog, an abbreviation for Universal Motor Gear. Mercedes recognized the brilliance in this idea and acquired the company in 1950. Since then, numerous variations of the Unimog have been introduced, ranging from snowplows to ambulances, catering to various needs thanks to its four-wheel drive and off-road capabilities.1973: A True Automobile
The very first simulation of the G-class car was crafted from wood (a prototype model), aimed to serve distinct purposes: one line of vehicles for military use and another for civilian use. However, both met the criteria: robust 4-wheel drive system, narrow width, and rugged appearance that was captivating enough.1979: Introduction of G-Class
The initial G-Class vehicles were handcrafted in Austria, featuring various body styles including: convertible, 2-door, and 4-door. The first large-scale orders for this model came from Iran for military purposes, but a religious revolution changed the government, leading to the cancellation of these orders.Back in those days, the G-class made its way into the American market through private importers, lacking official distribution.1980: A Vehicle Fit for the Pope - Popemobile
During his visit to Germany in November 1980, Pope John Paul needed to move around in a vehicle that would allow him to stand upright and be more visible when greeting the crowds. The Vatican turned to Mercedes with specific requirements, and the answer to this was the G-class 230 G 4-door, topped with a transparent plastic chamber, which at that time still lacked bulletproof technology.Upgrade during the 1980s-1990s
In 1981: Additional optional features were introduced for this model, including air conditioning, bench seats, a hardtop, and it came in 22 different colors.In 1983: Jacky Ickx and Claude Brasseur crossed the finish line for the first time in the 280 GE during the Paris-Dakar Rally. (The off-road race was extremely challenging, requiring truly rugged vehicles to complete the course).In 1985, a Facelift version was introduced, featuring added equipment such as differential lock, central locking, and a rev counter.By 1987, enhancements included electrically adjustable windows, automatic antenna, and a larger trunk.Between 1989 and 1990, the new generation model 463 was launched, boasting a plethora of upscale features, a wider range of engine choices, and various body variants including both short and long wheelbase options. Additionally, it embraced luxury with redwood trim accents, leather seats, cruise control, and Anti-lock Braking System (ABS).Revamp during the period 1994-2001
1994: Second facelift (2nd Facelift) for generation 463, featuring internally ventilated front disc brakes and a driver airbag.
1996: Introduction of the G 300 TURBODIESEL version with a straight-six engine (177 horsepower / 130 kW).In 1997, Mercedes introduced the G-Class Cabriolet, marking the debut of the soft-top electric version.1998 saw the release of the G 500 variant equipped with a V8 engine generating 296 horsepower (218 kW), joining the standard product lineup.In 1999, Mercedes officially included the G 55 AMG variant, boasting a V8 engine with 354 horsepower (260 kW), in its product catalog.In 2001, the G-Class received notable upgrades, introducing new dynamic control systems like ESP, BAS brake assist, and the latest Electronic Traction System (ETS).2002: Witness the debut of the pioneering G 63, the first G-Class equipped with a formidable 12-cylinder engine.
In 2004, the world met the new G 55 AMG version, featuring a turbocharged V8 engine churning out an impressive 476 horsepower, solidifying its status as the most powerful G-Class of its time.In 2006, the G-Class saw the introduction of bi-xenon headlights with cornering illumination as standard equipment.By 2007, Mercedes aimed to replace the G-Class with the GL-Class.
Recognizing the increasing sales of the G-Class, Mercedes-Benz made a bold decision to introduce an entirely new option called the GL. They envisioned a 7-seat vehicle with modern design and an array of contemporary amenities. While hoping to surpass sales figures aided by the groundwork laid by the preceding G-Class, ultimately, they were proven wrong.
In 2016, the formidable G 65 V12 engine made its grand debut in the United States.
The G 65 AMG, boasting a staggering 621 horsepower, arrived in the U.S. market for the first time with a price tag exceeding $200,000 USD. Despite its luxury SUV counterparts, this powerhouse is not always readily available. Furthermore, with its V12 engine, it caters to American enthusiasts who often count cylinders and engine displacement.In 2017, Mercedes unveiled the G 65 Maybach edition priced at a whopping $800,000 USD.
The latest upgrade of this generation includes: a revamped suspension system, DYNAMIC SELECT system (providing various driving modes), “G-Mode”, and three 100% locking differentials enhancing off-road performance.The newest G-Class in Vietnam
The latest generation of the G-Class was introduced in Vietnam in 2019, featuring the powerful and modern AMG G 63 version, alongside other variants such as the G 350 D (diesel engine), G 400 D (diesel engine), G 500 (petrol engine), and G 500 (petrol engine).To own a G 63 in the United States, customers need to invest at least $160,000, but of course, this is the price for the Base model. Officially certified used vehicles in the U.S. market are also available, typically priced around $240,000. Additionally, the AMG G 63 offers various special editions or limited versions, naturally, their prices are not budget-friendly.My Perspective
Personally, when considering the rich history of this vehicle along with its fame and the numerous celebrities and public figures worldwide who own this model, one can perceive the allure of this 'special vehicle.' Its uniqueness lies not necessarily in the 'special editions' marketed by Mercedes-Benz, but rather in its contrast with the mainstream expensive luxury cars, down to its design elements like the classic door hinge layout, or the way its doors swing open, reminiscent of designs from 40 years ago.
This might not be the ultimate Offroad vehicle globally, nor is it the most modern or luxurious Mercedes-Benz has to offer. Instead, it stands as a heritage piece for the brand. The hefty price tag of this vehicle is attributed to numerous factors, including its limited production. Maintaining the production line for this model adds to its exclusivity and costliness.In the market, rare and expensive items tend to attract those fascinated by uniqueness. It's akin to a piece of jewelry for some or simply fulfilling the desire to possess something uncommon. 
Why the G 63 and not the G 500, G 550, or G 350? Because it represents the pinnacle of power and luxury in this generation. Additionally, when one's financial means allow, acquiring the latest and most advanced version is often desirable.
