Buzz
Let's dissect the Vertu Signature Touch phone from a hardware standpoint. Its large 4.7-inch touchscreen is protected by a layer of sapphire glass, making it virtually scratch-proof. In fact, unless you're carrying diamonds in your pocket, you can rest assured that the screen will remain pristine throughout its use.
Another factor that drives up the price of Vertu phones is the materials used in production, such as sapphire, ultra-hard and durable titanium, gold, ceramic around the speaker, or exotic animal skin covering the phone's back. These are just a few of the dozens of premium materials used. It's quite common for a Vertu phone to be adorned with diamonds, gemstones, or crafted from gold.
2. The production stages of Vertu phones are carried out manually.
The price of a Vertu phone starts from hundreds of millions.
It's worth mentioning that each Vertu phone is hand-assembled by a dedicated designer at the factory in the UK. If you own a Vertu and are curious about who made it, you can find the designer's name engraved next to the SIM slot.
Due to the exclusive use of top-notch materials, it's no surprise that the feel of holding the phone is incredibly exquisite. When you hold a Vertu, you'll immediately recognize it as a pinnacle product.
Weighing 6.77 ounces (approximately 192g), the Vertu Signature Touch is nearly twice as heavy as the iPhone X. The Signature Touch is heavier and also feels more robust, coupled with the exquisite touch experience of its premium screen. Interestingly, users find Vertu phones to have an alluring scent just as captivating as their appearance. The stitched goatskin seems to emanate 'a fragrance of luxurious leather, enticing.'
3. World-class Security Features
Vertu phones are also among the most secure phones available today.
Security is obviously something Vertu takes very seriously, so customers can rest assured that their messages and calls will be kept private. Vertu phones employ text, video, and voice encryption methods programmed by Silent Circle. Unfortunately, emails are outside the protection of this feature. Another note is that the recipient also needs to run the Silent Circle encryption program to enjoy the highest level of security. Silent Circle's services are free for the first year, but afterward, you'll have to pay.
In fact, most of Vertu's special features come with a certain fee. Having successfully sold you a phone for tens of thousands of dollars, they'll be able to squeeze a bit more from you. A good example of this savvy marketing strategy is the Concierge customer care service that comes with each classic Vertu.
Similar to Silent Circle's encryption system, Concierge is free for the first year and then charges $3,000 annually. This service ensures you receive personalized support 24/7. Just press a small button on the side of the phone, and the Concierge app will activate, immediately connecting you with someone ready to fulfill your request.
When conversing with Concierge personnel, you can request anything, and the support staff will assist you in fulfilling them, from calling a taxi to booking VIP seats in a renowned club. Upon initializing the service for the first time and setting up your profile, you can choose to provide your credit card number to have expenses for flights, vacations, or event tickets billed directly through Concierge.
This service isn't cheap but certainly very convenient. Not to mention, if you're willing to buy a Vertu, you probably won't worry about the fees for Concierge. However, if you're hesitant to spend money on these services, you might not be the type of Vertu customer they're targeting.
So, it's not just about premium materials, but the technology itself, the efforts put in by the manufacturer to create each new Vertu phone truly embodies their high value.
Mytour.vn - Vietnam's First Price Comparison Website
Find the Cheapest Products in Vietnam
