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The significance of the special edition Saigon beer collection for Tet 2023 from Sabeco
Alongside the limited edition Saigon Special Tet 2023 and the 'Happy Chill Year' event series by the Saigon Chill brand welcoming the Lunar New Year 2023, Saigon Beer-Alcohol-Beverage Corporation (Sabeco) marked the launch of a special beer collection themed '63 is 1 together making Tet' with a 30m-long beer crate appearing at Bach Dang pier, Ho Chi Minh City. The red Saigon beer crate was displayed and constantly moved on the Saigon River from 9 am to 10 pm on December 13.
The special edition Saigon 64-can beer for Tet 2023, themed '63 is 1 together making Tet,' still features images of the 63 provinces and cities across the country, engraved on the beer cans but with a new and unique message. The 63 cans represent the 63 distinctive Tet cultural traits of each province and city, with the 64th can bearing the design 'VN,' an abbreviation for 'Vietnam,' all in one beer pack. Consumers commonly refer to it as Saigon 63+1 beer or Saigon 64-can beer.
Ingredients and flavor of Saigon 64-can special edition beer for Lunar New Year 2023
The ingredients of Saigon 64-can special edition beer for Lunar New Year 2023 are carefully selected barley, combined with hops and exclusive fermentation technology, creating a premium beer that everyone enjoys. Moreover, the flavor of most of these 64 cans is similar, with a distinctive rich aroma and a slight sweetness at the tip of the tongue, with an alcohol content of 4.3%.
'63 is 1 together making Tet' – Honoring Vietnamese Lunar New Year Culture
Continuing to introduce new editions for the beer collection on the occasion of Tet 2023 signifies the ongoing celebration of Vietnam's diverse Tet culture and the promotion of the spirit of unity and progress of the Vietnamese people. In November, images of beer cans featuring the 63 provinces and cities were introduced to a large number of users in Hanoi as part of the 'Proud of Vietnamese Products' program implemented by the Ministry of Industry and Trade. These beers, not just for quenching thirst and enjoying with family and friends, but also come in 5 basic colors: red, orange, green, blue, and yellow, symbolizing the five elements in Vietnamese spirituality, conveying wishes for a prosperous and peaceful new year.
The special edition Saigon beer collection '63 is 1 together making Tet' follows the success of the 63-can collection named 'Vietnamese Identity' in 2022. Prior to that, the beer collection titled 'Vietnamese Identity' had established a record as the 63-can beer collection featuring the distinctive images of the first 63 provinces and cities of Vietnam.
Not only introduced to domestic consumers, but the collection was also displayed at the Vietnamese Cultural Area organized by the Ministry of Culture, Sports & Tourism at the Vietnam Cultural Tourism Festival held in South Korea. This special edition Saigon beer collection has attracted a lot of attention and affection from Korean visitors, international guests, and the Vietnamese community in South Korea.
Promotional program accompanying the launch event of Saigon Lunar New Year 2023 beer collection
To spread the joy of Tet and start anew, Sabeco has introduced a promotion for the first 1,000 customers in Ho Chi Minh City and Hanoi who pre-order the Saigon Lunar New Year 2023 beer collection. They will receive a fashionable T-shirt from the Coolmate brand with an iconic letter representing each province.
How much is a case of Saigon 64-can special edition beer for Tet 2023?
Currently, you can only purchase the Saigon 64-can special edition beer for Tet 2023 themed '63 is 1 together making Tet' in Ho Chi Minh City and Hanoi through online ordering.
The price of Saigon 64-can special edition beer for Tet 2023 with an alcohol content of 4.3% is approximately: 683,000 Vietnamese Dong per case.
If you're interested in the Saigon 64-can case, you can pre-order with the company to experience the Tet flavors across 63 provinces and cities with this product.
