
Gone are the days of just being a prototype; LG's rollable TV has emerged into the limelight as a commercial product, promising to usher in a new trend in the TV market this year.
1. What makes LG's rollable TV the future of the TV industry?
No longer just a prototype, LG's rollable TV has stepped into the commercial realm, offering a glimpse into the future of television in 2019.
Revealed at CES 2018 but officially announced for commercialization at CES 2019, LG unfolds its plan to bring the rollable TV to market this spring. The LG Signature TV boasts an incredibly thin design and the flexibility to roll up like a sheet of paper.

Not just a novelty in the TV market, the LG Signature OLED TV R (its official name) offers consumers a unique approach to home entertainment.
Let's explore the most impressive highlights of this rollable TV within the CES 2019 exhibition.
It's undeniable that the LG Signature OLED TV R serves as the clearest evidence that design concepts can indeed become reality. It also represents the latest development step in the LG Signature TV lineup.
Despite its rollable design, the LG Signature OLED TV R maintains top-notch display quality. With a 65-inch OLED screen boasting 4K Ultra HD resolution and HDR support, it's a significant advantage over many competitors in the market. Especially with its OLED screen, the TV is less than 0.25 inches thick.

With its roll-up capability, LG envisions the Signature OLED TV R as a versatile piece of furniture suitable for any household space. It can function as a display screen with simple features like music playback, weather updates, or time display.
One notable advantage of the screen is its ability to roll up and down in just 10 seconds, silently and without any noise disturbance.

An added benefit of a rollable TV is its versatility in usage compared to traditional TVs. In Line mode, the TV features a specialized interface with only 1/4 of the screen raised, allowing for convenient music playback and display of information like time and weather.
You can even utilize virtual assistants like Alexa or Google Assistant to voice-command the TV. Another perk is the TV's full array of essential connections such as HDMI, USB, located on the base.

Line mode saves space and only displays the necessary screen portion to control music playback, check the weather, or view the time.
Not only a mere stand, the TV's base also functions as an excellent soundbar. When the screen is rolled up, the integrated soundbar inside the base can be used as a speaker. LG describes this soundbar as featuring Dolby Atmos 4.2 sound system with a power output of up to 100W.
Currently, the 65-inch version of the Signature lineup is priced at $7,000. However, with this rollable screen version, the price is sure to be considerably higher.
Some close-up images of LG's rollable TV:

